so what is it I've learnt spending over a
million dollars on Facebook ads what's
popping people wish your boy the Beast of
ecom back with another video jump in you
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so in today's video I wanted to share
with you some lessons that I've learned
from spending a lot of money on Facebook
as over the years I've spent well over a
million dollars and there's some lessons
to be learnt that I personally want to
share with you guys who may not be
spending or have not spent that much on
Facebook I'm a person who's always about
testing so I don't mind giving sucks a
little bit of my money now of course in
return of made money but most
importantly I've learned lessons which I
want to share with you today that
hopefully acts as a little bit of a
shortcut when it comes to marketing on
Facebook so make sure you stay to the
end watch all of the videos you know I
dropped nothing but value bombs so let's
quit the talking jump straight into the
computer and start learning okay so
let's jump straight into this one okay
things I've learned from spending over a
million dollars on Facebook so hopefully
these things help you out okay back to
the presentations I know you guys like
these so trying to do them a little bit
more but anyway let's crack on with this
video okay so first thing testing is the
key okay it goes without saying you'll
always hear people see testing testing
testing testing is the key okay the
person who tests the most wins okay the
person who tests the most wins it goes
without saying the more tests that you
run the more times that you put
different things together the more
chances that you've got to find in those
winning
access now never stop testing new
audiences even when you have winning ad
sets is something that I previously used
to do I used to focus really on scaling
those ad sense that were working for me
and not test new audience and what
happens is when you keep focusing on
those ones that are currently working
what happens then is when those
generally start to die out you have no
new audiences to you know keep yourself
afloat so always test new audiences even
when you've got ones that are winning
okay use cold interests broad interests
to make sure that you've always got a
never-ending flow of new audiences that
you can test your product to never stop
testing products even when you have
winners and if this is so easy to do and
again I started to do it when I first
got my first winning products what you
tend to do is you just tend to sit back
let the money roll in and you don't
start testing new products you know you
just kind of let the money roll in you
think everything so happy it is at the
time okay don't get me wrong but those
products generally have a life cycle
unless you've got some sort of evergreen
products then what happens is when that
product does die out you've not got any
sort of products to fall back on what
you want to make sure you're doing is
instead of just having one massive
winner you want to make sure you've got
multiple products that are bringing in
income okay I'd rather have you know 10
products bringing in you know $1,000 a
day rather than one product just
bringing in $10,000 a day because if
that one product goes kaput then you're
you know you're back to square one
wherever's if you've got ten and one
goes bust you still bring an 89 Kay so
think of it that way experiment with
places ages countries and devices okay
never stop testing there's a you know a
multitude of ways you can carry on tests
indicate breaking things down placements
age countries devices all sorts of stuff
okay
second point the data is right you are
wrong now this is going to be a harsh
truth for some people and it's kind of
hard to accept if you're just starting
out but the data is always right okay if
you are who is wrong essentially so the
data will always be right if something
isn't working it's because you are wrong
okay
that they are will always miss
that's off there the data will always be
right if something isn't working it's
because you are wrong okay you have done
something wrong okay or you are not
showing the product to the right people
or your ad creative isn't good enough
you know it's you who is wrong not
Facebook
okay don't blame Facebook for your
failures it's not Facebook doesn't work
because there's still people pushing it
out there every single day with Facebook
ads so it's not Facebook it's not the
platform it's not your pixel you know
you have to fix things in your
advertising okay so lack of mention it's
your job to find out what you did wrong
okay and fix it for example if the
creative isn't great like I've mentioned
fix it okay if the product doesn't
resonate with the audience frame it
differently it's you as soon as you
start taking the blame yourself and not
blaming it on Facebook not blaming it on
you know the things that are happening
or CPMs arise in and all these sorts of
things then the better that you'll get
at marketing okay
never get emotionally attached to
products I've done it in the past it's
easy to do the numbers you know men law
women line numbers don't and at the end
of the day issue numbers that you have
to be relying on never get emotionally
attached to a product even if you think
it's gonna work or you've seen it
working on another page just don't get
emotionally attached to it okay be
analytical with everything remember
the cell is a process and I will
probably bring out a video on you know
breaking things down and you know what
stage they are in the process but you
have to be analytical with your
marketing and break down everything that
you possibly can because the cells
essentially is a process from you know
awareness to decision making to then
complete in a cell and and obviously
after cell and you know making sales
after the purchase okay all our accounts
are different remember this all add
accounts are different this goes I mean
some people seem to think that all that
accounts are the same but fortunately
they are not iron multiple ad accounts
and all of them react differently in
terms of scale and testing and stuff
like that
so every single ad account reacts
differently and you know it's the reason
why people in a group saying
doing duplicate and that's not working
I'm reading budgets that's not working
when the same person maybe you're doing
the same same exact same product just in
a different ad account and it's working
hundred percent fine okay so what works
in one ad account may not work in
another and there's been instances where
I've had a product working in one in one
AD account and of course to scale out
you can use multiple ad accounts which
is something I like to do and you put it
into the account exact same target in
exact same you know interests and stuff
like that and it just doesn't work the
same way that it did in the previous
account so don't think that you know
just cuz it's working in one account it
will work in another account learn what
works in your account and double down
okay so once you start to learn what
works in your account whether
duplicating works or raising budget
works or manual bidding works okay
double down on it and make that be your
preferred way don't give up on tests
indicate different ways but double down
on it and if that is working on your
winners then double down on it and make
sure you go hard and scale using
multiple accounts to scale campaigns is
a very effective luck I've mentioned
it's easy to import easy to export ad
sets and import into a new ad account
and that is one very effective way to
scale so you know and with this
essentially as well it's the reason why
you know one you know one scaling method
just won't work for everyone you know
some gurus out there might say do X Y
and Zed and you'll get you know whatever
it may be and you try it and it doesn't
work it doesn't mean that the Guru's you
know guru should I say technique doesn't
work it's just that it doesn't work
exactly in your ad account okay so
that's one thing to bear in mind
Facebook can f you at any time happen
many times okay the stories okay many
many clothes marketers there are no as
well this happened to pretty much all of
us and F Facebook will you know f you at
any time be prepared for Zuke's
banhammer at all times okay prepare
yourself please please please prepare
yourself if you just knew to come to
Facebook Ads please prepare yourself
okay then I wore honor thirties
in my mouth add multiple people to your
business manager and admins so you know
if you've got your mom your dad's got a
Facebook your brother you know add
multiple people to your business manager
as admins because what has happened
before is if your personal Facebook gets
locked down for some reason you know
well you got to do some verification
process and you're the only person who's
the admin on your are your business
manager then you know you can't touch
your eyes you can't do anything you just
stop letting them spend money until you
you get your account back so it's always
important to have multiple people as
admins so if that does happen you can
just log in to your brother's Facebook
and still access your adverts okay
create as many add accounts as you can
goes without saying Facebook ad counts
can get banned on any day anytime for
any sort of reason I've seen some
ridiculous reasons before so make sure
you got as many Eddie counts as you
possibly can request more if needs be
create two or three business managers ok
so you've not just got one business
manager you've got multiple and again
add the people and create the add
accounts on those as well so you've got
multiple multiple multiple backups and
of course create a backup pixel on your
website this is optional you know you
only really need to have one pixel on
your website but you can also create a
backup pixel as well video is king okay
so all of my massive winners have been
video ads it goes without saying all of
the ones I've done six-figure campaigns
they've all been video ads ninety-eight
percent of all products that are
launched have a video now so I'm always
using you know video when it comes to
launching products because video
generally is key it's easy to explain a
product via video you know and show it
in using explain the benefits now I
catch him thumbnails can increase you'll
see TR your click-through rate you know
so using arrows emojis or a mid actions
shot like in one of my previous videos
that purse that dog brush was you know
someone trying to pull up in a mouth and
brush their teeth it makes you want to
click on it okay ideally lot my has to
be and the video has to be under a mini
or a minute 130 it's in there a minute
then you can use on Instagram as well it
just makes things a lot easier than
having to re-edit the video again for
Instagram
square videos work a bit better for me
so square version takes up a lot more
real estate as well so 12 by 12 or 720
by 720 is another option that you can
have as long as it's pretty much square
it can be any sort of dimension now
optimized for exactly what you want okay
so Facebook put people on their
platforms into buckets whether you be
buyers you know buyers people who just
engage you know time wasters actor carts
and their leave those sorts of people
I almost 90 not 98 percent start with
ads optimizing for purchase even for a
new store even for a fresh pixel okay at
all times a lot of people always ask me
you know I've got no pixel date I want
to start with I just do pitch with
purchase I rarely if ever optimize for
view content you know I just don't do it
you know never really use view content
to be honest
PPE engagements can be used to compound
engagement they came all find new
winning creatives if you've got PPE
campaign then of course you can use it
with your purchase campaigns as well
just to get a lot of engagement social
proof is it's very powerful in the game
that's how I generally like to use them
and of course to find new winning
creatives in test CTR finally I think is
the final point look like audiences and
retargeting is critical now build custom
audience look like audiences and test
them also you know VC add to carts
initiate checkout purchases say 5
percent 95 percent paid engagement page
engages LTVs time spent a ton of them
you know once you've got something
that's working you can test literally
all of them and have tons and tons and
tons of options to scale your product
retargeting ads will 99 % be your robust
campaign your iOS campaigns
goes without saying ok always be
targeting will be you know high fives
high sixties high 7s X bro asses ok
sometimes as much as 10x so make sure
you focus in on retargeting as as well
ASAP setup mind your retargeting like I
said ASAP view contents who did not add
to cart' and obviously Add to Cart so
you did not purchase and of course set
up DPA ASAP as well
carousel as offering discounts and you
know free shipping and stuff like that
so make sure they're up ASAP as well
because they will be again your highest
robust campaigns that is it for this
video
value bombs as usual so I hope you got
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the next one