I'm not trying to shade anyone's Instagram highlight reel here.
All I'm saying is that there's one major problem with influencers that I just can't get over
and if you're following their lead and doing this to your audience,
I need you to know that there is a better way. Never make these influencer mistakes.
At the beginning of my journey as an entrepreneur, I started looking at the most popular influencers
in the world and analyzing what made them powerful and what made them boring
and I noticed that they all relied so heavily on small talk. It opened up an Instagram story going
hey guys, it's so and so. Just popping in here to say and they do the same thing with their YouTube
videos saying hey guys, it's me. Today's video is about blah blah, just popping in real quick.
You know what I have to say to that? Hashtag stop the pop. Stop popping in here real quick.
Have you ever started a video by saying that? Hey guys just jumping in, just hopping on but do
you ever ask yourself why you say that because do you actually talk like that or is it just because
that's what everyone else does and now that I've pointed it out, you'll start to
be aware of it whether you do it or see a lot of other people do it and
I wonder why we do it if it's because we're just trying to amp ourselves up to get started or maybe
being kind of passive or maybe even apologetic for taking up space on their news feed. They were
saying oh don't worry. We'll just be really quick, just popping in, don't mean to be an inconvenience
but when we have conviction in our message and we know that we are showing up to impact our audience,
we can lead right with the message instead of hey guys, just popping in real quick. This is something
that my audience, we actually have t-shirts now that say hashtag stop the pop and it became a
movement for our infinite impact army. The shirts are available on our website if you're
interested and I'm not trying to shame anyone for doing it. I totally did it too until I realized
it but here's the truth. The people who are seeing those Instagram stories or Facebook lives from you
are people who follow your movement and subscribe to your message. You don't have to introduce
yourself every time or apologize for taking up their time. They know who you are and they want
to be here. Go straight into that hook, story, offer, not just popping in real quick to hook, story, offer.
Not only will it intrigue your audience to watch by starting off strongly with that hook
but it'll also instill you with more confidence. You're not apologizing for being here or for
taking up time or space, you're taking ownership of that time and taking your audience on that journey
right away. So, don't start off your personal story or vulnerable post by apologizing to your audience.
Reel them in with a hook and dive right into that story so that you can drive the impact
and the cash flow that your story deserves. I want to show you what you can do instead of popping in
real quick but first, have you subscribed to my channel? I post new videos about video marketing
and business acceleration tips every single week so go ahead and click that red button.
Instead, I want to encourage you to wake the fun up. Stop the pop, give up the small talk, say goodbye to
the snooze fest in favor of deep conversations and meaningful storytelling. This is what truly
connects people and increases your know, like, trust factor with your audience. This is how you're going
to come up with your story inventory that you can reach into whenever you need to create a
new piece of content or launch a new offer. How many of you have ever worn a shirt because of an
emotional connection to what's on that shirt but not because you needed that shirt? I really want to
know. Tell me what you have or what the shirt was in the comments below and what the message was
that got you intrigued. I want to also encourage you to think about who are the people that you
follow that have ever given you that message or that content that you really needed to hear.
Can you name a person that has impacted you or what's the thing that they said to you or the
thing you learned from them? Isn't it cool how we sign up for or invest in ourselves when it comes
to personal development, but we're also learning from the people we follow who are influenced by
and surrounding ourselves with like how do you become that person for others that every time
they consume your content, it's a game changer for them. It's inspiring, it's installing new beliefs to
support them on their journey to whatever success looks like for them. Isn't that an amazing feeling
like when someone can say just the right thing in just the right way that impacts you and up levels
you and encourages you to take action? We remember the people who their words are captivating, you've got
goosebumps just remembering the first time you started to see the world differently because
they broke your false beliefs and showed you a new way, an opportunity switch. I want to help
make every single person here to be that person for somebody. Imagine when you have an audience of
people who are hanging off your every word, jumping at every notification that you just posted or just
released a new video or dropped a new podcast or launched a new funnel, that they're begging
to consume your content. The movement becomes bigger for you because they're spreading the
message for you. They're raving about it to their friends and family or anyone that will listen,
cha-ching. You have quality leads that close easily and every launch is profitable and scalable sales
are consistent and continuously increasing because of you. Who do you need to be to create that? To
help you create that persona, the irresistible charismatic personality, first I have to show you
what not to do. So to do that I've created a few different content archetypes, some new friends to
introduce you to. There are three of them. Barney for adults, the preachy kindergarten teacher
and the ghoster ex-boyfriend. Let's first start with Barney for adults. This is the content that's
all statement and no substance so it is fluff. This archetype came to me when I was watching a
famous influencer rambling on video being quite redundant in their message and the language she
was using was pretty passive like the underlying message was positive, it was saying believe in
yourself, you can do anything but because it was lacking that substance, it didn't hit home for
me. It didn't tug at my heartstrings or leave me with a lasting impression which led me to ask
how much of the content being created that has the intention of being impactful,
how much of personal development is just Barney for adults? So let's go through the profile of
this archetype. Barney for adults, they just cut straight to the point without a story to bring
the audience along a journey so it doesn't provide an emotional shift along the way. Their language
is pretty passive, it's the hey guys just pop it in real fast or just wanted to let you know. I kind of
test that if I can say something while shrugging, it probably feels too passive like just wanted to
I don't know, if you're too busy, maybe you could just like be impacted by what I have to
say if it's not too much trouble. I'm just wondering like when they're not being passive,
they might be a little too flowery with their language too to the point where they might be
overly descriptive which comes off as too much and then we have a hard time believing that they
believe in what they're saying. Here's how to not be Barney for adults. Be contrary to the status quo,
don't repeat or regurgitate things that are already being said. Have a contrasting view
that you can share authentically like how many of you have seen a bunch of Garyvee wannabes?
He's got a powerful message and a powerful way of delivering it and of course it's inspiring and
influential. How many of those Garyvee wannabes did you hear at some point regurgitating the message
that you've gotta stand out if you're gonna make it in business? It's repeated because it's true and
important but how can you share that in a way that's your own a new viewpoint? I think that's
why people are coming up with this fluff and this Barney for adult style. They don't want to go deep,
they'd rather just put surface level stuff out there because it's easy, it gives them a certain
level of protection from failure and judgment and they think that even if it's surface level,
at least I'm publishing and that's good enough. Okay the next friend to introduce you to here in
the content archetypes is the preachy kindergarten teacher. She and Barney, they are really close
friends. The teacher is a little more luxury while Barney is more fluffy. The preachy kindergarten
teacher is really good at putting her audience to sleep or losing them to the scroll because
likely, the next piece of content is a lot more entertaining than her. I called it the preachy
kindergarten teacher because I imagined it being someone who's still a positive influence but kind
of in a too serious way at times. Like it's all statements with no oomph behind them or they're
encouraging in a raw, raw, no substance kind of way/ Basically they speak in essays or very matter of
fact to the point, listen to me but they try to do it in like a motivational speaker kind of way.
Now there's a difference between motivation and inspiration. Motivation is external. Getting
motivated is something acting upon us but it can't act upon us 24/7 and you're not going to
be motivated 24/7. Inspiration comes from within. Even if we've been inspired by another person or
an external source, that inspiration is from an emotional shift inside. It can be called upon
at any time because it's part of our identity and you may need motivation to take action but
it's your internal identity that drives your habits that actually drives you to take action
which is where the preachy kindergarten teacher misses the mark. She's like in her formal speaking
and essays kind of voice telling you what to do, why you should do it without really
telling you why you should care. She'd probably be really good at basic how-to videos like step
one, step two, step three, you can do it. If your content is the same tone as someone's saying
like you can do this, golly gee. This might be the preachy kindergarten teacher. You don't want to
be the preachy kindergarten teacher treating the audience like children or even worse, just
plain boring them to tears. Your audience wants you to talk to them on a human to human level
on the same level as them. Your audience wants to be able to relate to you so talk to them like
you talk to a friend. Also know your audience that you're speaking to, obviously not kindergarteners.
Anytime I'm creating content, I'm specifically thinking of who am I speaking to, who is this
content for who needs to hear this because it's not as motivating and doesn't pull the
best content out of you when in your mind you're speaking to an inanimate object like your camera
or your computer. Who's the person that needs to hear this message the most that you can speak
right into their soul? A lot of the times I think about a specific client or a student
or someone that I've been working with and know that what I have to share is really going to
provide a ton of value to them. When you have this person in your mind, it's received as if you're
actually speaking to that person, that energy comes across on camera. It doesn't have to be a student
or a client, it could be your best friend or your mom, someone that puts out some good energy for you.
Okay you ready for our third content archetype? Well I gotta tell you where the idea came to me
from and this is pretty hilarious. A couple years ago, I was dating this guy. Just casual, a few little
dates but he doesn't call that often when we do updates he's like 10 minutes late every time so
I'm kind of losing interest. Valentine's Day rolls around and he's like hey, can I take you on a date
for Valentine's Day and I'm like sure, sounds great. He says cool I'm going to take you to this Italian
place. Love Italian, sounds good. Well the week before Valentine's Day, he calls me and says hey,
unfortunately the restaurant doesn't have anything available other than four o'clock or ten o'clock
for reservations. I'm like yeah, it's Valentine's Day. I'm surprised you even found anything
available. Sure, grab whatever. Four o'clock is fine, great. Three days before Valentine's Day, he calls
and says hey, so sorry. Both of those reservations aren't available anymore and in my mind I'm like
yeah, it's Valentine's Day, high demand. You gotta swoop those up and if you waited this long,
I'm not surprised so I'm like whatever, it's fine. Don't worry about it. He goes no, no. I still want
to have Valentine's Day with you. What if I come to your house and I make you dinner? Sure, fine.
Well Valentine's Day rolls around, that morning he says hey, how about I cook some of the salmon
that you have in your fridge tonight? I'm like you want to come to my house and use my
groceries to cook me? Okay you know what? Sure, that's fine. Well five o'clock rolls around,
salmon has thawed, he calls and says hey I'm just finishing something up at work. I'll be
over in a bit. Seven o'clock rolls around and I'm like where is this guy? I'm getting hangry
and remember like the last few dates, he's been 10 to 15 minutes late every time.
Now it's been two hours so I text him and he's like hey, I just got caught up with
something. I'll be right there. Eight o'clock, he finally strolls in. Guess what he says?
What a day. The last thing I want to do is cook. Leave me a comment below telling me what you would
have done in this situation because I wanted to throw in the towel. At this point I'm like
just go home like I don't want to do this anymore. Oh, and let me also add that he did
not have any chocolates or flowers or a card not that I need it, I'm not high maintenance in
any way but it was like if you're gonna be three hours late, you know it might be just a nice touch.
He goes no, no. I still want to have dinner with you. What if we go to this you know steakhouse
nearby. I'm like no it's still going to be like a three hour wait, it's Valentine's Day so he
goes okay I'll order UberEats. He was looking through and he goes do you want Italian? Sure.
How about pizza? I guess that's Italian, sure. Pepperoni? Sure. All right that's ordered. At
this point guys, I'm frustrated, I'm hangry, I'm so annoyed that he's three hours late. He
hasn't even acknowledged it or apologized, I've got thawed salmon in the fridge. We went from
Italian restaurant, Italian restaurant at a strange hour to cook dinner at my house with my groceries
to not wanting to cook to possible steakhouse to UberEats. Oh, where'd you order the pizza from?
Little Caesars. Yeah, five dollars hot and ready. My first Valentine's Day as a single woman.
On the inside I am laughing so hard and texting my best friend Nicki like you are
not gonna believe this. My best friend Nicki is a gourmet chef so she looks at Little Caesars like
pizza sauce and cheese on cardboard. She is just gonna die when she hears this. After 20 minutes, I
ask him hey, can you check to see how far away the order is? How much longer? He opens the app.
Oh, I forgot to hit send. So with that, I showed him the door. I had a great night, I had leftovers,
I watched a movie, it was great, that was the last time I saw him but not the last time I heard from
him. Now before I share with you what happened next and how this led to my six figure epiphany,
would you do me a favor? Would you please give this video a thumbs up and subscribe to my channel if
this story entertained you because I lived this experience. I feel like that is the least you could
do, just give this girl a little pat on the back if you'd enjoyed this story so far. It's about to
get better too. So, this story inspired one of the content archetypes that I've created that helps my
clients embrace their voice, show up powerfully and turn their content into cash flow. I want
to introduce you to the ghoster ex boyfriend. He just pops in real quick only when he needs
something, only with a quick little call to action. Do you think that that call to action works?
Nope because he hasn't courted us. He doesn't nurture his audience so he doesn't close
any sales or anything else. He'll occasionally apologize in his content for not showing up
enough, do you ever see that? Videos that start with people that are like hey guys, sorry I've been on
for a while. Just wanted to come on here pop in real quick and talk to you about but. Really like
no one even noticed or missed him at all. This guy is inconsistent and needy and we don't want
him or his Little Caesars pizza, am I right? So, this one is a pretty easy one to explain after
hearing my story. How do you not be this guy? Well the fact that you're even here I know that you're
not this person because everyone here watching this is a person of integrity and high values. The
one thing that you can take away though is to make sure that you nurture your audience appropriately
before a call to action. You don't swoop in for the kiss or ask them to marry you without dating
them first. You gotta date your audience. Care about people, show up when you say you will,
book your reservations in advance. Just kidding, has nothing to do with this but
I'm so grateful to this guy for giving me such a good story to tell. I remember telling my assistant
Jennifer this story and I was like I had the best Valentine's Day ever and she's like
you're gonna turn this into content, aren't you? Yes, I am. So would you rather make a difference
in the lives of your audience rather than be one of those annoying characters I just told you about?
Great. Here's how you do it. Think about your favorite movies, how they hook you in, they feature
these unforgettable characters that we cheer loud for when they win. Think about the teachers
that come to mind or the mentors in your life or what makes them unforgettable and observe your own
behavior in the content that you consume like what is it about that content that grabs your attention
and hypnotizes you into pulling out your credit card to take the next step in the relationship
with them by buying their stuff? Well just like there's different genres of movies, you can
create different types of content that appeal to different audiences and brings them closer to your
message. So, forget about just popping in real quick, think about this. How much more revenue could you
generate this year if prospects showed up to you on your sales calls or on your webinars begging
to join your high ticket program because of how captivated they were throughout your
content. Find out how to ascend leads from hello to high ticket in my next free private training.
Click the link in the description below and I'll actually give you my highest performing,
most revenue generating campaigns in my hello to high ticket training. Oh, and also.
at all like how many of you like how many of you sit, how many of you have seen and you made me know-
just because you're providing content, earlier this year not this year. You gotta swoop through,
swoop those. Oh you're gonna sweep those up. I like that you're shaking your head like
is this a real story? This is a real story. There's no way this is a real story.
I just want to say there are three women around me right now just.