- Looking for a great way to build a relationship
with your readers or find your following?
If you like Facebook or you want
to do any online advertising for your book or business,
here's what you need to know
about Facebook marketing for authors.
(rock music)
Hey there I'm Julie the Book Broad with Book Launchers.
A fantastic company based in Los Angeles, California,
that will help you write, polish, publish,
and promote a fantastic non-fiction book
to grow your brand and build your business.
I'm talking about an amazing book you're going to
be proud to hand to anyone.
So Facebook.
First, what do you think of Facebook as an author?
What's working?
Tell me in the comments below.
I want everyone to learn from each other on this one.
Before we get into this,
I have a confession.
I have a love not so love thing for Facebook.
Kind of find it frustrating.
How they show almost none of your content
on your author page or business page unless you pay.
I get it.
They're are a business.
But it's still frustrating.
Right now having groups makes more sense
to me than having business or author pages.
Now despite my dislike of it,
if you already like to use Facebook
it's 100% worth it for you to set up
an author page on Facebook.
Here's why.
Your personal profile means you
become friends with every fan.
I don't know about you but I post a ton of photos
of my son of Facebook page that are really intended
for the friends and family who aren't nearby.
Not book fans.
But business reasons not to just use your profile page.
Facebook has metrics for measuring ROI
and understanding demographics on your author page.
Facebook also has advertising
and you can't set up an ad account without a business page.
And Facebook ad targeting capabilities
are out of this world.
You can target people really really finitely.
So if you have a very niche topic,
you can target them on Facebook.
There are also people who use Facebook like a search engine
to find experts and people who do certain things.
So for all those reasons it's worth it.
It's more about creating conversations than getting likes.
So think about what might stir up
a conversation and try that.
Let me repeat that 'cause it's hard
for everyone to really accept.
It's more about creating conversation
than it is about getting likes.
But you can still like my video.
(laughing)
'Cause see it just makes people feel good
when you like things right?
But it really is about creating conversations.
All right so here's five ideas to help you take advantage
of Facebook for your author marketing.
Number one.
Go live.
Facebook loves live video and will show your live
to fans of your page and your personal page.
Then when someone comments on the live show
they show that to the friends of the person commenting
that they're watching and commenting
on this live video.
So if you do only one thing on your Facebook page,
this is it.
Have weekly Q and A hangouts with your fans.
Pick a theme and go.
Go!
Or pick a section in your book
to share and discuss like hold a live book club.
Idea number two.
Post mini blogs or longer content with no pictures.
I often take the first section
of the launch letter that goes out every two weeks
and I post that to the Book Launchers' Facebook page.
That gets better engagement than anything
other than my lives.
By the way you should still subscribe
to the Launch Letter.
It comes out every two weeks and I put
an awesome newsletter with insights,
news that author needs, and tools and tips.
You can get it and a free download
at booklaunchers.com/7steps.
Number three, Facebook will tell you
when someone engaged with your page
without liking the page.
So then you can invite them.
So why not send them a little invite?
I find about 10 to 20% of the folks then like the page
after I send them an invite.
Here's what I'm talking about.
Go to any post you want on your page.
Click the spot where it says how many people
have liked your page, see like this.
You'll have a pop up that prompts you to invite
the people to like your page.
Number four, use the add ons to put a link
to your lead magnet on your Facebook page.
Don't know what I'm talking about?
Check out this video series on building
your email list for book marketing.
Number five, if your book's not out yet,
post behind the scenes of your book coming to life.
Where you're writing it, editing,
book cover design, get people excited about your book.
Excited!
If your book is already out,
you can post things about your book
and kindly carefully tag select people around your book.
Please don't tag 45 people just to get attention.
But if you're genuinely thanking people,
put a post out that says hey,
I worked with Book Launchers and tag Book Launchers
and say how amazing we were.
I would love it if you did that if you worked with us.
If not Book Launchers, that's too bad.
But you can tag your editor, your proofreader,
your cover designer, beta readers, book bloggers.
Again do this individually so spread it out over time.
Gives you a reason to post more often.
It's also a kinder way to tag people.
Also you can post about restaurants and coffee shops
or book stores or anywhere else
that's been significant to your book.
Ultimately Facebook can really help you connect
and build a following amongst fans
of your book or your business.
I don't recommend it for every author
but there's good reasons to have a presence
and if it makes sense for you
and you already like Facebook then do it.
Know an author that needs this information?
Please share this video with them.
Have them subscribe to the channel after you've done it
so we can all be YouTube besties.
And you'll join the ranks with some really cool people
like James Rancin, Solution Focused, Elegant Spicy
and I am the possible.
We're all YouTube besties now right?
(laughing)
Let me know what's working for you below
and if you like this video you'll definitely like
the one on social media for authors
and why social media won't sell your books.