- Hey ya'll I'm Kori Ashton and
on today's Monday Marketing Minute
I'm going to be teaching you how to run
a successful giveaway or contest inside of
your Instagram channel.
So first thing is absolutely first
you need to be sure to define the goal
in your successful campaign.
So what is your purpose for running this?
Do you want to grow your followers?
Do you want to grow your email list?
Do you want to just send people over to
your website?
Do you want to sell a product?
What are you trying to accomplish?
And once you have that goal kind of in sight,
then you can determine all the rest of the steps.
But right now, for this example
let's use the fact that we want to grow our followers
inside of Instagram.
So now that you kind of have that in your mind of what
you see successful out of this campaign
you can then decide on what you'd like
to actually giveaway.
And you want to be sure that it connects
with your brand, maybe it's one of your products,
or one of your books.
Or something to do specifically correlated to your brand.
What you don't want to do is just giveaway
a random iPad just to try to boost traffic.
Defining your contest rules and conditions
is a lot easier on Instagram
than it is on Facebook.
But, Instagram does ask you to put in this
little disclaimer that needs to be inside
of your post, so that everybody understands
kind of the fine print of you running
this contest on Instagram.
I'll put a link to that in the description box below
so you can just copy and paste it into your post.
But you want to think about giving very simple
instructions on how people can enter your
contest, or your giveaway.
You want them to run through maybe three at
the most four different steps that you're asking
them to do in order to be entered
into a drawing to win the prize.
So, something like this, the example I gave earlier
of wanting to increase my followers
the first step of course is to like my page
follow me on Instagram.
So you want to add that in there
and have them follow your page
as condition number one. Condition number two,
comment on this post, and number three
in that comment tag three friends
that might love my product, right?
In asking them to do those three simple things
then they become eligible to enter into
the drawing, the last thing you want to do
on this particular step is define the timeline.
So, are you running this contest for
24 hours, are you running it for three days?
At the most we suggest a seven day time period.
You want to create kind of a sense of urgency.
Once you've reached the deadline
of your competition you should
have all of the people who are now
ready to be seen as entries for your
drawing or your giveaway.
So you want to go through and just verify that
every single person has followed through all the steps.
One you've verified those, they have now
become a valid entry for the drawing.
Then you can use something like
a random picker, I'll put a link to one--
this one's called Random Picker.
I'll put a link to it in the description box below
so you can come here.
You can just enter all the names and click
"pick a random item" and it will
actually pick the person's name right there
and that can be your winner.
Unless you have some other means of doing this
inside of your own CRM or database
that you're using.
But you want to pick a winner randomly
and then you want to announce them.
Everybody's going to be coming back
to your social networks to see who's the winner.
So you can make a really cool post
like this, send it out and really
celebrate the person that won.
Tag them in it, notify them to connect
with you so you can get their address
or whatever it might be so that you can send
them their gift card or whatever
the prize was.
Hey, so don't be frustrated if the first time
you try a giveaway you don't have as many
entries as you'd like.
Sometimes that can happen, but as you start
to grow a rhythm with these
you do three, four, five different
giveaways, you'll start to see your audience catch on
to how you're doing them and you'll start to see
that engagement grow.
I hope you were encouraged by this
and if you like content like this be sure to
click subscribe to my channel because
I have over 400 videos that live here for you
totally for free to help you improve your
digital marketing inside the world of WordPress,
social media marketing, and search
engine optimization. I'll see ya'll next
Monday Marketing Minute.
Bye everyone.
(bell sounds)
(singing)
What are we going to talk about today, today, today.
Hey ya'll I'm Kori Ashton, happy Monday
Marketing Minute today's tip is going to be
to challenge you, I'm not challenging anybody.
Nope, teaching you, sharing with you
how to run a giveaway on Instagram.
In the shall-al-ala-la-low
I'm lost in the shallow now
Uh, whatever.
In the shall-al-al-alow I don't actually know
what they say there. In the shal-al-ala-lalow
I don't think that's right but
I'm lost in the shallow now.
Hmm
Hey ya'll I'm Kori Ashton and today's tip
is going to be--
(clapping)