in today's video we're gonna cover the hottest SMMA niches for your business
in 2020 and beyond so stay tuned we got a good one for you barn welcome back
everybody and thank you for watching if this is your first time make sure to hit
that subscribe button and the notification belt over there in the
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resources and giveaways we do every single week here at my channel and make
sure to stay tuned to the end of today's video and will tell you how to get
access to our free social media marketing agency course so what exactly
is a niche and why should you pursue a specific niche in 2020 basically guys a
niche is just narrowing down the type of business or industry that you plan to go
after with regards to what types of clients are going to take on with your
agency so for example you have the auto industry you have attorneys you have
doctors you have restaurants and e-commerce there's so many different
industries and different niches or niches out there however you want to
pronounce it and real quick just in the comments below how do you say is it neat
so number one or do you say niche number two I personally say niche I'd love to
see what you guys say also but guys the point of picking a niche is so that way
you can become an expert within that specific industry it's much easier to
become an expert in one industry than to become an expert in every single
industry out there and why is that well every time you go into a specific niche
you actually have to learn a lot about how that business operates their
customers what their profit margins look like what it takes for one of their
businesses to be successful what types of marketing campaigns are working all
of those different factors go into understanding a niche and the more
niches you take on the more information you're going to have to find out which
means it's gonna take you a lot longer to become an expert the good thing about
becoming an expert in a niche is because you can actually get paid more money to
do the same job because you were an expert at doing it you're gonna
guarantee pretty much better results for people in that niche so to sum it all up
it makes it a lot easier to scale your business in the beginning if you focus
on one or even two niches at the very most and then scale as your business
scale so meaning if your business is growing and you're taking on more
revenue and you have you know several maybe 10 20 clients then it's time where
you can actually start looking into other industries but even still you
should be careful about taking on way too many because if you find yourself in
an industry or a niche that's more complicated and you don't really
understand it you're probably not gonna do that great for the client so you want
to make sure that you scale slowly and take on new niches slowly as your
business grows now guys we only have time in this video to cover a few niches
we're gonna cover about five in this video but we actually made a list of
about 10 to 15 so if you want to see the full list make sure to click the link
below in the description it'll say blog right next to it you can head on over
there and check out the rest of our list so one of the most popular niches I want
to talk about and it's one that's doing really really well with online marketing
is the fitness niche this consists of things like gyms yoga studios CrossFit
places kickboxing or boxing studios all kinds of different areas where people
can basically workout so why is this niche so profitable basically because
people are very image conscious meaning that they care about the way they look
and that trend has been growing over the last few years and not only that diet
programs and the way that people eat is also becoming a very popular trend
because people are noticing that when they eat healthier they live a more
happy and healthy and comfortable life and finally there's a bunch of new diet
programs if people are really really conscious about the way that they eat so
this combined with the desire to workout and feel better about your life has
really boosted the industry so how should you market to fitness style
businesses well a great way that I've seen is going to be local SEO obviously
right because a lot of these gyms are only in a local area there are some
fitness industries and products out there that can go way larger than a
local audience but a lot of the gyms and personal trainers they're focusing on a
local audience that being said Facebook Instagram SEO local SEO is a great way
to market these businesses online and the great thing is they have really
really cool lead magnets or offers that they can do a lot of people do free
trials to the gym or a free one-time class or some kind of offer that's going
to get the person in the gym to see if they actually like the experience or not
number two is going to be the real estate industry so
we're talking about real estate agencies brokers home buyers and renovators
apartments or condominiums all kinds of different ways for you to get involved
in this niche so why is this so profitable well over the last several
years real estate in the entire industry has been floating into digital marketing
as a marketing practice for their business and the reason why is because
for some reason it took real estate agencies a very long time to get on
board with digital marketing obviously they realize the importance so now
they're coming into the market and they're looking for agencies just like
you and not only that their Commission's are really really good if you find an
agency that's working really well and they're doing it a lot of homes either
buying or selling they probably have the budget to spend several thousands each
month so quick tip if you are going to go into the real estate niche I do
recommend looking for real estate teams a real estate team is usually an
established type of real estate business and they usually have several agents
working underneath one main business owner right so in my opinion that would
be the most easy and profitable way to start building up your agency within the
real estate niche so how can you market for the real estate niche well one
really great way is obviously just to remarket listings that you have on your
website any traffic that is being driven to these types of sites you can remarket
to those audiences on Facebook and Instagram email marketing is also
another great way to stay in touch with people who are interested in buying or
selling a home and having some really great automations or drip campaigns
geared towards either buyer's or seller's is a great way to stay in their
ear and obviously video content is king in the real estate industry if you don't
have great video walkthroughs of homes or images of homes for people to look at
they're probably not going to buy the homes that you have for sale so make
sure that video content and images are taken very seriously
lastly local branding here is key so making sure that you have a consistent
evergreen campaign set up where they're constantly blasting this real estate
agents name out in the local area and surrounding areas is gonna be super
beneficial because really when it comes down to it if someone's looking to buy a
home or sell a home and they know they need a real estate agent to do it it's
going to come down to the agent that they are most familiar with right so
making sure that you're really keeping the brand out in the local area is going
to be so have you thought already about what
types of niches or niche you're going to try to approach with your agency if so
leave it in the comments below I'd love to see what niches you guys are
targeting number three is going to be legal services or attorneys so the
reason these are so profitable is pretty apparent most of you are already very
familiar that attorneys make a lot of money now this doesn't always
necessarily apply to every single attorney in the market so just because I
say attorneys are great doesn't mean you should go talk to every single attorney
you're still gonna want to qualify these businesses before you actually go in and
talk to the but on average they do make a lot more per customer than any other
business out there attorneys are also very understanding with the fact that
they know how important marketing is and especially online marketing in today's
industry and business so they are very familiar with digital marketing and how
these campaigns work and are set up they need someone like you all you have to do
and one of the easiest ways to find customers is literally just to go on
google and type in attorneys and find the guys who are paying on ads if you
can find a lawyer or an attorney that isn't having a great result or isn't
getting the ROI that they should be getting from their ad campaigns so it's
going to be an easy customer for you to pick up so I definitely recommend
looking at attorneys and their ad budgets and campaigns are usually pretty
straightforward and easy to manage so how can you market for a legal service a
lot of them definitely most of them should be focusing on two main
components that's SEO and PPC to drive a bunch of the traffic to their site from
there you just need a basic remarketing campaign and email sequence that'll go
out to those customers and you can pretty much run any type of attorney
business with those three or three to four strategies now you can incorporate
several other things I'm not saying that's all it takes to make it work but
if you can get that little sequence of ads and campaigns down you can pretty
much run any attorney's office so number four is going to be salons these are
things like hair salons nail salons boutiques and these are great businesses
because they make a ton of money on their products and services I mean think
about it you want a mentor crazy you go out and you spend like three hundred
dollars on a haircut kill me if I ever have to do that but they make a ton of
money doing it so this is definitely an industry that's worth looking into so
how can you market a salon well a great way to do that
is obviously going to be Facebook and Instagram especially if it's a salon
that targets mostly women and that's all they really target Instagram is going to
be a great way to remarket to those people who are interested in using salon
style services not only that PPC and local SEO campaigns are also going to be
super important for these types of businesses because they need to show up
in search engine results but guys as far as salons are concerned they're
definitely a niche that I recommend looking into especially if you're newer
to the industry because they are a little bit easier to manage their online
campaigns compared to some of the other more complex industries so quick
question what niche do you think will be the most popular in the next three years
go ahead and leave it in the comments below we would love to see your thoughts
and the fifth niche we're going to talk about in this video and then again you
can go check out the rest in the blog is going to be the e-commerce industry so
these are things like online stores or East stores web shops apps things like
that are really really great and obviously profitable industries why is
this a profitable type of niche well again if you look at the business itself
ecommerce style businesses usually don't have high overhead meaning they don't
require an office space to run that allows them to have a much higher profit
margin meaning they can put more money into their advertising budgets also
ecommerce businesses can usually sell just about anywhere in the world as long
as shipping isn't a factor this means that they have the opportunity to sell
to way more customers than a local style business which doesn't limit their
business from growth as much so with e-commerce style businesses the types of
content marketing campaigns that are really really important here are usually
things like number one content marketing does really really great it's gonna help
you show up in search engine results and it's going to provide valuable
information to potential customers which obviously is going to entice them to buy
another style of campaign that you should be running is definitely on
Facebook and Instagram some kind of remarketing campaign to people who are
visiting important product pages sales pages checkout pages having things to
cart' are going to be crucial and making sure that that business is able to stay
as profitable as possible so if you're looking for an industry or niche that
you want to get into and that doesn't have really geographical boundaries then
this is going to be an industry that's great for you guys that is it for
today's video I hope you enjoyed the 5 niches that we covered again if you want
to see our entire list of industry niches to look at and make sure to visit
our blog which is in the description right below this video also since you
stayed till the end of today's video I'm going to give you access to our free
social media marketing agency course all you have to do again is to go down in
the description it'll be towards the top you can click that and get signed up and
get started today but like I said that is it for this video I will see you guys
on the next one until then cerel entrepreneur out thanks guys ready to
start living the six-figure work where ever be your own boss lifestyle well its
cereal entrepreneur Academy will teach you how to use a laptop and internet to
start your own social media and digital marketing agency get started with our
free Facebook Ads training links in the description below guys see in the course
in cereal entrepreneur