This video is brought to you by OptinMonster. Use OptinMonster to convert
and monetize your website traffic and grow your email list. Just click on the
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OptinMonster. Are you thinking about building an email list but you have some
doubts about why it's important or why it's needed for your blog? Well keep
watching, in this video I want to cover some reasons why you need to start an
email list and why it's important. See many bloggers and business owners they
just don't realize the importance of building an email list and this usually
happens when you're first starting out. You're not really sure what its gonna do
or how it's going to improve your business and that's okay. Most people
usually change their mind when they start seeing the impact that an email
list can have on their business. So in this video I want to talk to you about
the top reasons why you need to start an email list today and we can talk about a
few case studies as well. So if you're ready let's get started.
First, email is super personal. It allows you to land in a user's email inbox and
you can't say that about any other item on the web that can do that. Social media
doesn't do that, Facebook, Twitter none of those can do that and it's incredibly
powerful the fact that you can end up in a person's email box if they sign up for
it and think about that. That is HUGE because you also don't need a ranking
system like Google to tell people who is popular. Once you have someone on your
email list they have to be the ones who say I no longer want to be a part of
this. Until then, you have a constant communication channel with them directly.
Number two is you get immediate audience feedback. In the beginning when you're
writing on your blog or your website then you tend to use keyword research to
know what the audience might want to hear about but then once you start
having an email list you can get feedback from them immediately. Meaning
you can send out a survey and it's amazing the results that you'll get or
you can ask them a simple question. Ask it to everybody and you'll be amazed at
the results that you get with people responding
to that email. So it's very purposeful. Number three email is targeted, that
means the user is actually showing interest. They said yes I've read this
thing I want to be a part of your email list because I'm interested in what you're
talking about so it's very targeted to what you're talking about.
You can even take this a bit further and do something called segmentation and
we'll go through that in a later video but it's called segmentation and you can
segment your targeted users even more. Say you have a lifestyle blog and you
talk about DIY, home organization, and recipes you can segment your readers
that they only want to hear about the DIY so then you only send them to
DIY articles. Next, you own your email list. This is so critical to the success
of your business. If you look at things when you're trying to rank your website
Google is the one that is deciding who gets to be up there, Facebook their
algorithm can change and your Facebook page, many people lost a whole business
because they relied on Facebook that went away completely overnight. But with
email you own that list and it takes each individual one to unsubscribe from
your list otherwise you still have people interested in what you're talking
about so that is super powerful. Next, email is one on one which goes back to
it's very personal people read the email in the privacy of their inbox they can
start a rapport with you, they build trust with you because you're constantly
giving them great information in their inbox, and then they feel like they're
getting to know you so they start having a conversation with you. Another reason
is more people use email several times a day. How often do you do a Facebook post
or a tweet out, that person has to be there at that day in time to possibly
see your post or your tweet and the algorithm has to be okay with showing
them your tweet. With email the person checks their email several times a day
and you stay in their inbox until they physically remove you. So again that's
very powerful. Now let's quickly take a look at a couple of different case
studies on other websites that incorporated email list building
and how it worked for them. Let's head over to our sister website OptinMonster
where you can take a look at some of the case studies that they have done on how
to improve your email list. With OptinMonster you can generate more leads
conversions and sales from the traffic you already have and they have several
case studies that you can scroll through and take a look at but one of the first
ones is how Nashville Pedal Tavern lifted their sales by 2300 in two weeks
just by improving their email list and what they did was implement a lightbox
pop-up on their page to help with those conversions. Next you can see an online
community based website Salt Strong and how they increased their conversions
by 185 percent this is the main thing that they did on
their site to increase it and they basically added a pop-up quiz especially
for mobile and that helped with the conversion rate and then finally an
online e-commerce store KnivesShipFree.com they were able to boost their
revenue by ten thousand dollars using giveaways and if you want to see more of
these you can just head over to OptinMonster and look at all of their case
studies there's more than eighty, there's almost a hundred different case studies
where you can look and see one that's right for your business. Thanks for
watching and don't forget that this video was brought to you by OptinMonster.
You can use OptinMonster to convert and monetize your website traffic and grow
your email list. Don't forget to click on the link in the description below to get
started because the first 200 people who use the coupon code WPBVIP will get
25% off OptinMonster