>>Tony Voellm: Hello.
Good morning.
>>> Good morning.
>>Tony Voellm: Welcome to GTAC 2013.
[ Cheers and applause ] >>Tony Voellm: Focus on mobile and media.
So I'm Tony Voellm.
I'll be your host the next two days up here.
So feel free, you can, you know, check me out anywhere as I'm walking around, ask questions.
So I'll be taking you through some of the fit and finish here in the beginning about
what we need to do and how we're all going to participate.
So with that, I would like to start out with a thank you to our sponsor, some of the unsung
heroes are often the people that actually write the checks.
So if you see Asim hanging around, he is pretty awesome, because he has helped fund this.
[ Applause ] >>Tony Voellm: Thank you, Asim.
This conference is being streamed live, so welcome to all the participants all around
the world we hope you're enjoying your coffee shops, couches, beds, for everybody here,
just a reminder, this is being recorded.
Your pictures may show up anywhere at any time.
And I believe everybody here signed a form on your way in.
If you did not, please do that, just we would love to be able to use pictures from here.
So just a reminder.
Okay.
So agenda.
I'm going to go through the agenda pretty fast so we can get into our talks.
If you would like to tweet or G+ about your experience here, please do.
One note is, this area, I think it's fine to take pictures.
These do not -- if you see anything that you're not supposed to see, please instantly forget
it and do not take a picture.
Anything else is fair game.
You have to wear your badges at all times.
You should have two badges.
One is your visitor badge here.
And then you have an official building badge.
Tomorrow, to speed things up, please keep your day one badge.
That way, we don't have to recheck your ID and everything on the way in.
So you'll have to grab a second-day back here.
We're hosting tours.
So at this point, probably all the tickets are gone for today.
I'm not sure about tomorrow.
But you can certainly check in the lobby, during the break times, to get a tour of the
office here.
It is a super-cool office, and I'll tell you some details about it in a minute.
Each talk, we will be doing a set of questions.
So we have a Dory set up.
Here's the link to jump on the Dory, you can vote up or vote down questions.
Feel free to add new questions.
We will also try to take some live questions as time allows.
So here's the link.
You can grab this and jump in and take a look at the moderator.
Attendees.
We're going to, at lunchtime, do some roundtable discussions.
These are all of you.
Many of you have asked to, you know, host a topic or a topic table or have discussion.
We have very intentionally, you know, offered to bring in all the smartest people we know.
That would be all of you.
So please join in at the topic tables.
Generally, these are sort of participatory.
If you jump in at a table that's not interesting to you, it's certainly fine to get up and
go to another table.
Nobody will be upset.
It's just everybody is trying to optimize for things they're interested in.
Lunch -- I guess dinner is going to be on the fifth floor today, which is up, in the
Watertower Cafe.
It's a very cool cafe.
It actually has a water tower that came from New York City here.
So you can actually sit in a water tower if you've never done that.
Anytime you are anywhere in the building, even going up and down the elevators, please
make sure you have a Googler with you, somebody in one of these brightly-colored shirts or
you'll see a Google badge on them.
This is a work space for Google.
So we need to make sure that everybody, you know, has a host at all times.
So a little bit about the New York City office here.
So this office started in 2000.
It actually started in a coffee shop, much like many of the offices for Google.
So thanks to Starbucks for, I guess, having all these great places that we can all go
work.
This is the second-largest office internationally, and a shoutout to my own office, which is
Seattle, Kirkland.
I believe we are either the third or the fourth.
So this is a fantastic office, and it encompasses the whole Port Authority building here.
One thing I wanted to mention to all of you, if you hear a giant bang sometime today, I
highlighted this on the slide, there is an elevator that can fit an 18-wheeler literally
in this building.
This building was designed to drive trucks around it.
So now we just run scooters all around this building.
But there are trucks.
Right behind me is actually the elevator for the 18-wheeler.
Every now and then, you'll hear the bang.
I just didn't want you to be surprised if you hear this.
Sometimes it can vibrate the floor.
Heads up.
It's probably nothing if you hear the bang coming from this direction.
We do take up an entire city block here.
In fact, we actually have two parts.
We have this office.
We also have a section across over towards the Chelsea Market area, you know, as you
go looking around, you go out, you can go into the Chelsea Market.
The whole bottom part is actually still a market.
That's a fun place to go visit.
There are lots of different products here in this office, everything from ads to Google
Drive to, you know, Maps and Finance, Google Cloud is here.
So, really, engineers that are working on the products that you know and love are all
here in this building.
We also have, you know, marketing and sales and engagement and support, and so it really
takes a big team to deliver fantastic products.
A little bit about the New York City culture here.
We have many different themed cafeterias.
I guess we serve, like, somewhere around, you know, a million-plus meals a year here
in this office.
Just gives you an idea of the scope.
We have these great scooters that we can run up expect down the hall.
Unless you go on the tour, you won't be able to do this, I guess if you're on the tour,
you can grab one.
We tried this last night.
I duly impressed my friend.
I took my luggage and my bag and everything, I dropped it on a scooter and we raced across
the building I think in about 45 seconds.
So the scooters really get us around this building fast.
We have game rooms and break rooms all over the place.
You'll see this on the tour, which is great.
We are definitely a very diverse company.
We support all, you know -- diversity in all of its glory.
So we have lots of internal groups to, you know, sort of communicate and share our thoughts
with everybody, which is fantastic.
I love this a lot about Google.
So, a little bit about what we've done in the greater New York area.
So one of the things we do at Google is try to be great corporate citizens and great citizens
of the areas in which we are.
And in this area here, just late last year, we lit up literally the Chelsea neighborhood,
I think it's, like, six city blocks that we give free Wi-Fi.
So if you're enjoying the free Wi-Fi when you're out and about, that's from Google here.
So it should say Google Wi-Fi or something like that.
So, hopefully, everybody has access.
Internal to the office here, Google Guest.
But we've done this.
It was really important for us to do this around here to give the access that just wasn't
quite ubiquitous.
In terms of other interesting things about Google, I think I lost 60 cholesterol points
when I joined Google.
Previous companies didn't take my health as seriously as Google.
So, you know, when I'm walking around the office, I have lots of healthy choices of
things to eat.
I still have a lot more work to do on that front.
Some fun facts about New York.
This is a fantastic city.
If you have not had a chance to explore, hopefully, you book time, whether you've lived here your
whole life, whether you just came in last night, and I heard some people flew in this
morning, this is definitely a great area.
New York is rich in history.
It has many different markets.
You know, this is the Chelsea neighborhood.
This was where a lot of the sort of import/export end of the city happened for a long time.
That's why this building was called the Port Authority building.
It was attached to the port.
Some of the, you know, fun facts you'll find around the city: The Empire State Building,
it's an amazing building.
What's interesting about this is, this is the most expensive elevator ride I've ever
had in my life.
I did not know an elevator could cost that much, and it was only, like, 60 seconds.
But if you get to the top and you're brave enough to walk to the edge, it's a very interesting
experience, both the Empire State Building and the Rockefeller Center both have these
spectacular views from the top of the building and you can see all around the city.
The Empire State Building was the world's tallest building for 40 years.
And then everybody started to figure out that if you put an antenna on your building, you
could get the tallest building.
So I don't know if that's sort of cheating or not.
A little-known fact: The Oreo cookie was actually invented right across the street in the Chelsea
Market.
And the ode to the Oreo cookie is a small plaque that says the Oreo cookie was invented
here.
So if you do get a chance to walk across the street, you know, today or tomorrow, you can
go find out where the Oreo cookie was invented.
Invented here in 1912.
And I guess they had a bunch of cream and a bunch of biscuits and they were trying to
figure out what to do with them, so they matched them together and came up with this iconic
cookie that pretty much everybody around the world knows.
So with that, I'm going to hand this off to Ari Shamash, who's going to kick us off with
the keynote.
After -- immediately after the keynote, we're going to go into the next talk.
One of the things I'm going to do is, between each talk after the speaker is finished, I'm
going to come on stage.
As time allows, we'll take, you know, the questions, you know, from the moderator that
you saw there, the link earlier.
I will host the questions.
As we run out of time, we'll move on.
But the speakers, I believe, are all very excited to talk to all of you.
So you can grab them at lunch, at breaks.
They'll generally be around.
Most of them will be around, you know, for the two days.
Some will only be around for the day they're here.
So if you want to grab them, make sure you grab them on the same day they speak.
With that, I'd like to kick it off and hand it off to Ari.
So, Ari.
[ Applause ]