- We're going to run through exactly
how to make a YouTube end card template
for your video end screens
just like the one on screen now,
in just a few minutes with free software.
And then I'll also show you
how to use your new end card template
in your video outros, step by step.
(light music)
Hi, it's Justin Brown here from Primal Video,
where we help you amplify
your business and brand with video.
If you're new here,
make sure you click that subscribe button
and all the links to everything
that are mentioned in this video,
you can find linked in the description box below.
So, let's jump into it.
YouTube end cards are an incredibly powerful tool
for increasing views across your channel,
for linking viewers to related content,
all while adding more value
to your audience at the end of each video.
This can also help with YouTube rankings
by boosting viewer session time,
which is a key metric for YouTube's algorithm.
Now while YouTube end cards alone are powerful,
if you combine them with a simple end screen template
that's baked into your videos,
you can add a whole new level of pro to your content
and more effectively help to guide your viewers
to a clear next step,
whether that be a related video, a subscribe button,
or an opt-in or some other call to action.
So in this video we're gonna step through exactly
how to build a custom end screen template,
that looks professional, matches your branding
and that you can use in all of your future YouTube videos.
Now in this walkthrough, I'm gonna be taking you through
using a service called Snappa.
It's simple, it's free
it's got some basic design functionality
which is more than enough for what we need here.
But if you'd rather use something
like Photoshop or something more advanced,
then just follow along with the same steps
or close to the same steps.
Now, while we're running through,
drop a comment down below and let us know
what design software do you prefer to use and why.
Okay, so you're gonna start out
by showing you what an actual end card is.
So after you've uploaded a video,
then you have the opportunity to add
an end card or an end screen.
So hit Edit on your video,
come over to End screen & Annotations,
and this where you can add in your end screen.
So your end screens can go for a maximum of 20 seconds
and it is always the last 20 seconds
or the last part of your video.
You can have them shorter than 20 seconds but no longer.
And as we play through this now,
you see this as an example.
Now if you are interested in a walkthrough
on how to create professional hyperlapses
on your camera or on your DSLR,
then make sure you head over to Matt's channel
with the link on screen
and also make sure you subscribe while you're there,
you'll thank me later.
And if you're looking to make Instagram stories like a pro--
So you see in this example,
we've got three elements that show up over that,
almost 20 seconds.
The 20 second line is this one,
says it can't be any longer than 20,
We've got this one starting a little bit less than that
and it'll bring up my subscribe button first
or the picture of me.
Then in this case,
we're referencing off to Matt's channel,
so we've got his subscribe button there as well
and then we're also referencing another video here,
which is shown last.
Now all of these, you can actually just drag and drop
and extend or shorten, depending on
how long you want them on screen
or timing them up to whatever you've said
at the end of this video.
But, this whole thing can't go for more than 20 seconds.
Some other really important things to note here
is that there is the blue line around the outside here.
All of these elements can't go outside that blue line.
So we can pick them up and we can move them around,
but you can see that we can't move them outside.
So if I let go of that there now,
that's as close to the edge as we'll be able to get it.
Now you can also resize these elements as well,
you can make them a little bit bigger,
that is the biggest that they can be,
and that is the smallest that they can be.
And just the same with these subscribe icons,
with these circle ones,
you can pick those up and move them around,
but you can't have any overlap.
You see this if there's an overlap
it actually won't let you save that,
and it's highlighted it in red,
so all the individual elements
need to just be stand alone.
Now I need to show you all this upfront
'cause when we're creating our end slide or end template,
you'd be able to see what these elements are
and how you can leverage these
to make them stand out and fit your brand.
Now as you can see on the screen here,
Elements used three of four,
you can have four items shown on the screen.
It doesn't mean you need to use four,
typically, what we'll have at the end of a video
is one subscribe button,
so the picture of my face somewhere on screen
where someone can subscribe
and we'll have links to two videos.
So we come over here and go Add an element
and in here you can chose another video
or a playlist to link to,
the subscribe buttons, which are these circle ones.
You can promote another channel,
which is how we had Matt on there just before,
or you can link to an approved website,
which is usually just the website that is associated
with your YouTube channel
and verified with your YouTube channel.
So to add, for example, another video,
we come up here to Create,
you can either chose your Most recent upload,
the Best or suggested video for your viewers,
based on what other videos they've watched,
or you can chose a specific video or a playlist,
either yours or somebody else's.
In this case let's just go Best for viewer,
Create the element and you can see that is in there now
as a placeholder.
So to get creating your own end screen template,
just open up one of your videos, come to End cards,
get to this screen.
And what we're gonna do is take a screen shot
of this area so that we're able to get the sizing
and everything right with these elements on screen.
So if you're on Mac, you can use Command+Shift+4
and you can draw out this area here,
you want to get as close as to matching
the video as you can.
And we'll let go and that will save an image on our desktop.
Now if you're on Windows 10, you can use Windows+Shift+S
to do exactly the same thing.
You may then need to quickly open up Paint,
paste in the image and then save it out as a jpeg
or as an image form.
But we will be using that to create our template.
Now, we're gonna be using the platform, Snappa.
For this end screen graphic, you do wanna create this
in the size that you're creating most of your videos.
So if you're creating most of your videos at 1080p,
then you'll wanna create a graphic here at 1920 x 1080.
If you're creating most of your videos in 4K,
then you'll wanna type in that 4K resolution here.
But I probably imagine that most people at this point
are creating videos in 1080,
so we'll create a graphic at that resolution
for this walkthrough and hit Create.
So what we're gonna do first off is bring in our graphic,
our screen shot.
So go over to Graphics,
go to Uploads, let's choose Upload an image
and we'll find our screen shot on the desktop there.
We'll click on that to drop it into our project
and we're gonna scale it up so that it fits full screen.
Again, doesn't worry about the quality here,
we're really just looking at this to be the template guide
of where all of our elements are able to sit.
Great screen shot there.
So now we've got our template in there,
the next step is to create some of the shapes
as placeholders that we can use for videos.
So we'll come over, get a rectangle,
position it over our video
and scale that up so that it matches.
Obviously these are both exactly the same size,
so we only need to make one of those
and we can duplicate it.
And likewise with the circle,
go back to Graphics, I'm sorry Shapes, circle
and we wanna size this down,
so that the circles are about the same size.
So now with all of these, these we can now use
as template placeholders
for any graphic elements that we want to use in our videos.
So now that we got those created,
I'm gonna go ahead and hide that background.
And I'll drop the opacity down
'cause it's not gonna be the focus
of what we're creating here,
but we can still use it as a guide in the background.
So this is where you can get a little creative,
and you can bring in things like,
we've got our got Primal Video logo here
that we have just uploaded.
I can click on that and bring this in.
We can put this anywhere on the screen, it doesn't matter.
Primal Video,
we can add some text,
let's chose subscribe,
we'll make it our Primal Video font, which is Oswald.
We can also come in and add some other graphic elements
on the Graphics icons and search for things like arrow.
So we can be bring in an arrow
to point to our subscribe button.
There's a heap of different graphics
and things in here that you can use,
something like this,
and we can point it to the subscribe button
and maybe change the color.
You can make it red so it stands out.
I guess the biggest thing you need to decide at this point
is what do you want your ends screen to look like
and that's really gonna come down to whether you're going
to have yourself on screen in your videos at this point.
So for us, going back to our background image,
you can see that we only use half the screen,
I'm still on screen talking throughout,
and then we have these other elements that are showing off,
off to the side here.
So if you're not gonna have yourself on screen
then you've got all of this space here to play with.
So you could have one video over here,
one video up here,
you could have your subscribe button in the middle
with the arrow pointing to it,
scale that down
and you could even have a call out on each of these.
So we can click on this and come up to the top
to Duplicate layer,
and we can say watch this one next.
This one here could be YouTube recommended video.
Now obviously, you can get a little bit more fancy with that
and add some sort of background to it if you wanted,
it could be an image,
it could be a pattern,
maybe you're going the wood grain look.
You can also add some Effects to your backgrounds.
So you could darken it off a little
and then change up your text so it stands out,
maybe a white or a bright color.
So you can start to get creative this way
if you're not going to be on screen.
But you will wanna remember the template here
and just make sure that all of the elements,
wherever you are moving them on the screen,
needs to be inside of that blue line.
So you can see with our gray box here
we can move it as far as there
and with this one we've got all the way out
to the side here if we choose to go that far.
The text and all the other elements can go anywhere,
but as long as these elements that people are going
to pick from are inside that blue line
then you're going to be solid.
So find that graphic back down now.
Now, if you are gonna have yourself on screen,
like we typically do at the end of ours,
then you come over here to Background,
you can remove the background so that it's gone.
You then add some shapes and graphics
so that they stand out here to separate yourself.
So we could create a background piece,
I'm gonna change the color of this one,
change the color of it to our Primal Video blue
and we'll scale that up
and position it off to the side here.
We will rotate that
and we're only really gonna use this edge here,
so bring that back up here.
Okay, now we wanna send this graphic to the back.
So we'll come up here with it selected
and choose Move layer back.
We'll keep clicking on this until all these other things
are on top of it.
So this is building out something more in line
with what we have been using on Primal Video.
So we'll move this down,
bring up our template, actually, our graphic background
so that we can see our areas again.
So that's too far,
so we bring this up to here
and maybe we'll have another video over here as well,
up in the top.
Your subscribe button can be around there
on that center point of that line that we've added.
Could even put the subscribe button on the top here,
rotate that arrow around.
We'll move this text up here, watch this next,
gonna be way too big so we'll make that a lot smaller.
Watch this next, just put it down here,
actually we'll get rid of this one,
we'll just duplicate this one.
Duplicate.
And YouTube suggests this one,
you really put whatever you like in here text-wise,
but just to call them out and make them
a little bit different.
And maybe we'll make the Primal Video
in the top corner there a little bit smaller.
You might also want to add another shape
just to make it look a little bit more different as well,
so we can probably add another rectangle here
and we can rotate that
and we will send it to the back again
so it's behind all of these other things,
so our logo is on top of it.
Okay, so you start to see the elements
and things that you can add in here
and obviously these gray things, when we save them out,
you don't wanna have these in here.
And these are just where you're gonna
be positioning your videos on your end cards.
But what you can do, to take this one extra step further,
is to duplicate these.
So if we select this and go Duplicate
and let's change the color of it.
Now with it selected,
we'll come back up here to Solid Color,
let's chose white
and let's position it over it
and let's make it a little bit bigger.
And we'll send it behind,
so keep clicking this until it goes behind.
And now we wanna position this like a border
that we can drop our element onto.
So let me export this into our video editing application,
it's gonna look like that.
And then we put our placeholder on the inside
of the YouTube end cards on top of it,
so it'll look like we've got a border around it.
And, likewise, if you wanna create borders
for these two as well, we can duplicate one of them,
hit Duplicate.
We can select it and we can come up here
and change the color of it, let's choose white again
and let's make it a little bit bigger
and we'll send it behind the other one.
Now once again, we wanna bring up our template in here too
to make sure that everything is still positioned right.
So select our background layer, wanna bring up our template
and we may actually need to move this layer forward,
there we go, so we can see it.
So you can see here the border doesn't need
to be inside the blue line
but the box definitely does.
Once we got that setup the way that we want,
we could just duplicate this top part.
So we can even delete the bottom one here,
we've got that already set up as a placeholder.
Select the background,
select the foreground,
duplicate, move it down.
I've knocked it a little bit,
so I need to move it back
and reposition everything back up.
And you can see now we've got
some clear call outs for these.
Before we save this out, we wanna make sure
that we're deleting our background layer
or our template that we'd added.
So select on that and either drop the opacity down to zero
or just hit Delete and delete it
and this is now our template.
Just before we export these out
we can get rid of our placeholders.
So just select them and press Delete
and then come up here and choose Download.
Make sure that Transparent background is ticked
and choose High-res PNG.
So now we're in our editing software,
we wanna grab that end screen
and drop it down into your timeline
towards the end the video.
And you wanna stretch it out so that it runs
for the maximum of 20 seconds.
We'll stretch that out,
this is just a test project that we've got.
Then you can see we've got our end screen here showing up
and we've got our video below it.
I'll talk normally here and then at this point
the end screen is shown.
So at this point in our timeline we wanna make a cut
on the bottom layer.
And we'll wanna reposition me in this shot
so that I fit on this end screen.
So we can click and drag
bottom video layer,
reposition me across, something like that.
And the video plays back with our end card on top of it
at that point.
So we'll go ahead and export that now
and I'll take it over to YouTube
and show you how to add in these elements.
Alright, our test video is uploaded.
Come across to the End screen & Annotations,
we're down to the last 20 seconds
and this is where we wanna start building this out.
So we're gonna add in an element here
for our Subscribe button.
And there it is, we'll position it over on our circle.
Now you can use the arrow keys on your keyboard
to reposition this around and if you hold down Shift,
you'll get some final adjustment to center it on screen
where you'd like it.
And now we'll add in a video,
best one for viewer or YouTube recommended video.
Let's put this one down the button here.
Again, you use the arrow keys to center it on there.
And we'll also add in another video at the top,
which is our video that we suggest for them to watch
and move it around and that's how easy it is.
So in the last 20 seconds of the video
this now becomes active with buttons on there
that's looking super-professional.
So that's how you can create your own custom
YouTube end screen template and use it in your videos
for all of your future YouTube videos.
There's two videos linked on screen,
the first one is an interview
that we did with Roberto Blake, talking all around branding
and how to grow on YouTube.
The second one is a suggestion from YouTube.
Hope it's good.
Let me know.
See you soon.