- Oh my gosh, this is so old. (giggling)
♪ (cheerful music) ♪
- Any other binder can do that.
♪ (playful music) ♪
- (FBE) Today, you're going to be reacting to this.
- Ooh. (velcro unsticking)
It is a "Trapper Keeper" notebook.
- "Trapper Keeper" notebook.
It traps what you keep in the folders?
- I like the velcro, and, plus, the front is pretty cool.
- It's like a binder, and it looks kind of old.
- I'm very confused.
Why are you giving me a notebook?
- I'm confused. Is it old?
Is this, like, the first binder? (giggling)
- (FBE) So this is called a Trapper Keeper.
So Trapper Keepers were one of the most popular school supplies
in the '70s, '80s, and '90s.
- That's why it looks so old-school.
- Oh, my parents were going to school during that time.
- (FBE) And they were such a staple back in the day
that they often appear in new shows made today
when they were set in the past.
So, for example, we're gonna show you a photo
from Stranger Things.
- I love that show.
- (gasping and thumping table)
That's my favorite show ever!
- Hey, I can see it.
- Most people just probably don't pay attention to it
except parents, who just like, "Oh, yeah, I had that at one point."
- Oh, yeah, I see the little-- it says "Trapper Keeper."
- I thought that was just a normal binder.
I didn't even notice that.
- Now everyone has a phone.
Everyone had a Trapper Keeper.
- (FBE) So now we have some commercials to show you
from the height of Trapper Keeper popularity.
- Okay. (giggling)
♪ (whimsical music) ♪
- "Where's your homework?"
- (student #1) The dog ate it?
- (student #2 stammering)
- (student #3) My brother-- - Oh my gosh.
This is so old. (giggling)
- (student #3) My brother's holding it ransom.
- (chuckling)
- (student #4) Aliens ransacked my room.
- (student #5) My printer's down. - (chuckling)
- Really? That's just lying.
- (announcer) You won't need excuses for losing your schoolwork
with the Trapper Keeper because Trapper's special folders
and pockets keep an amazing amount of work
organized, secure, and right where you want it.
- Any other school folder could do that.
- (student) It's on a spaceship to Pluto.
- Oh my gosh!
- (announcer) ...Trapper, only from Mead.
- Wow!
The dog ate your homework?
That's not gonna work. That's for sure.
- It's a binder.
It's not that big of a deal.
- (girl) Hi, Jeffrey.
- (Jeffrey) How'd you find me? - (girl) Easy.
I just followed your notes. - (giggling)
- (Jeffrey) Guess I'm a loose leaf loser.
- (girl) You need a Mead Trapper Keeper.
- Oh, I have so-- I need a Trapper Keeper!
- (girl) I've got a Trapper for every subject,
and the Trapper Keeper holds them all.
- (Jeffrey) Neat! - (girl) Really neat.
With this velcro closure and-- - The velcro.
- (announcer) The Trapper and Trapper Keeper from Mead.
- (girl) Whoa! - That "whoa!" (giggling)
- Yeah, he needs to buy one. Look at all that stuff.
- (Jeffrey) You think Mead makes a locker sized Trapper Keeper?
- Wow, he has a lot of homework he has to finish,
that's for sure.
- Now they don't even advertise notebooks or stuff like that.
- Now that I think about it, you really don't see
advertisements for binders or a paper clip
or something like that anymore.
Hmmm, so it's weird to think that that would get
a lot of advertisement.
- (FBE) So for several years in the past,
they would sell over $100 million worth of folders
and notebooks a year-- almost every kid had one.
- What? That's a lot of money.
- I just don't understand why they were so popular
because I feel like any other folder could do that.
- Everyone had it. That's so weird.
Nowadays, everyone has a different type of binder.
- (FBE) Are there school supplies today that are that popular
that everyone has one? - I don't think so.
- Lead pencils because if you don't have
lead pencils in school, you're not cool.
- Gel pens.
In my class, gel pens are the only thing everybody wanted.
- That's crazy to think almost everyone in the school
has a Trapper Keeper.
- (FBE) They usually had a theme, cool colors, or sometimes
popular cartoons, TV shows, or video games on them.
So after hearing about this, can you see why kids
would've liked them so much? - No.
I mean... (giggling) it's such a big deal over a notebook.
- I don't understand why they would get excited.
Like, it's not that big of a deal.
It's just a binder and a bunch of folders together.
Like, you could make that on your own.
- Yes, because they don't have to be carrying around
all these papers.
- If it had stuff that they really liked,
stuff from TV, then if they liked it a lot,
and they could finally show it off, that's kind of cool.
- If it's just something to design that someone doesn't like,
people won't buy it at all, but since there's a lot of variety
of a design, a lot of people will buy it.
- With a cartoon and stuff, you could have
a whole different one than your friend and be like,
"Oh, I have this Trapper Keeper.
Oh, this person has this Trapper Keeper.
That one is so cool. I want that one."
- I wouldn't really react that big to it
because, nowadays, everything is so cool,
but if I was in that time, that would probably be
a really big thing because they didn't have stuff like that.
- (FBE) So Trapper Keepers took a little break for a while,
however, they came back a few times,
notably in 2014. - Really?
- They came back? Wow.
- (FBE) So we're actually going to show you
a more recent commercial for the Trapper Keeper.
- Okay, I'm excited.
♪ (upbeat music) ♪
- All those people are me during class.
- This is so weird to think they had a comeback.
(tapping pencil rhythmically)
(drumming with pencils)
- Oh, there it is. That's the Trapper Keeper.
(record scratching)
- Whoa, where'd you get that?!
- Whoa.
- Oh my gosh.
- (girl) I can trap almost anything in my Trapper Keeper.
- (chuckling)
- (girl) One, two, three-- - That's weird.
♪ (cheerful music) ♪
- (kid) Oh, snap! Trapper Keeper's back.
Plus, the new Snapper Trapper easily snaps in and out
of three ring binders.
- Wait, did they snap out before?
- (kid) So strong, you can trap almost anything.
- Okay, that's kind of cool.
- Any other binder can do that.
I honestly just don't understand why it's so popular.
- The idea is cool of the Trapper Keeper
because everything is in there, and it doesn't fall out,
but, come on, a normal binder can do that too.
- I kind of want one for school.
Where do they sell those?
- (FBE) So, finally, when you go back to school
in the fall, would you want a Trapper Keeper?
- No, I can just get a binder.
A normal three inch binder.
- No, I would probably want a binder instead.
- Probably.
With the cool snapping one!
- Yeah, it seems pretty cool.
You have-- you can hold so much stuff in it
and I'm very disorganized, so it would probably help me.
- Yes, yes, yes.
I'm going into 4th grade, and in 4th grade,
you have to do this mission project.
It's a lot of paperwork, and you have to take it all home,
and I can't be like, "Paper, don't fly out!
I want to show my mom."
I'll have a Trapper Keeper, I'll be like...
- If I do get a new binder, I will look for a Trapper Keeper
just to see if it's there, and if it is there, then why not?
- Thanks for watching another episode of Kids React.
- If you don't want to miss another episode,
hit that notification bell and subscribe.
- Did you ever have one of these things?
Let us know in the comments.
- Bye, guys!
- Hey, everybody, Ethan here from FBE.
Thank you so much for watching this episode of Kids React.
Now, what blast from the past should we react to next?
You got to let us know in the comments.