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hey guys Ryan here thanks for joining me
today in this video I want to tell you
why I decided to close my Shopify
print-on-demand store now first a little
bit of background you've heard me say in
recent videos that the biggest challenge
facing any business online or
brick-and-mortar is just visibility its
traffic it's getting our products out in
front of people so my Shopify
print-on-demand store was tied to that
website that if you watch my income
reports I mentioned it once a month
because I show you my Google ads track
of my Google ads revenue that I generate
from people just visiting the website
and sometimes they just look at the ad
you get paid for impressions you get
paid for clicks but this website gets a
lot of traffic it gets between 250,000
to 300,000 plus hits a month so the
traffic's there I've solved the hard
part one note on traffic though there's
a big difference between what I would
consider qualified traffic and just
traffic now I'd be lying if I said I was
bringing qualified traffic to my website
I was really you know it's a Content
website so people go there because of
the content you know people click my
website in Google search results because
of the content not because they came to
buy something you know not because they
came to buy a t-shirt from my store so
that is a very important detail and I'm
just going to be upfront like I wasn't
making too many sales even with all the
traffic because again people were coming
to just read the content view the
content view a video I attached a
Shopify print-on-demand store and kept
it running for at least six months and I
did that through the fourth quarter
which by the way guys if you're new to
print-on-demand
the fourth quarter that's where the
sales really they start to just come
like crazy and I got to see what the
sales spike would look like or if it
would even exist in the fourth quarter
and it really wasn't what I was hoping
it would be so after that you know when
we brought in the new year in 2020 I
made a decision I closed down my Shopify
print-on-demand store now when I closed
it I didn't just leave a void in my
website I replaced where my Shopify
store was with a page dedicated to
linking to my various Amazon merch
listings
fit the theme of my website in doing
this I was sending external traffic to
Amazon which they love and customers
also by the way they love shopping on
Amazon that's a trusted brand where
people don't hesitate to pull out their
credit card and check out the same can't
probably be said for my Shopify store
even though my website is really pretty
successful pretty big pretty
well-established you know it's been
around for a decade in doing that any
sales I generate from external traffic
Amazon loves that Plus any sale in
general is going to boost the organic
rank of that product listing so I in my
mind I stood to benefit more linking to
those Amazon listings externally than I
did to just make a little bit of
additional markup by selling it through
my own Shopify store and I've done this
for an FBA brand of products as well
where I deleted my Shopify store for
that brand I know this has runs contrary
to a lot of what you'd probably commonly
hear but its strategic again every sale
that comes through Amazon boosts your
organic ranks so let me do a quick
presentation explaining the three
different types of traffic that you're
going to be driving to any e-commerce
store whether it's on Amazon or your own
Shopify store I want to explain the
differences to you guys and why I think
it made sense to close my Shopify store
and replace it with links to my Amazon
store in the last thing I'm going to
show you a bonus if you wait till the
end of how if you implement a similar
solution to mine how you can make an
additional percentage markup on each
sale that you send to Emma's on thanks
again for joining me guys real quick let
me introduce myself
I'm Ryan Hogue I've sold over 1.6
million dollars on Amazon to date if you
want to follow the links in the
description I've got a free
print-on-demand mini course it's
delivered via email over eight days
it'll walk you through how to sell
print-on-demand on Etsy I've also got a
print-on-demand Facebook community I'd
love to see there and I publish income
reports on the first or second day of
each month you can follow my success as
a print-on-demand seller FBA seller
amazon merch seller amazon katy pisa and
i show other ways i generate income
online as well and last but not least
i've got a full print-on-demand course
over 60 lectures ten modules all laid
out sequentially from niche research to
design tips to how to get started
selling on all the major marketplaces
and
wrap it up there's a bonus section where
I show you how to automate your uploads
and I give you the scripts I use so you
have exactly what I have to run your
print on demand business so there's
really three ways that a customer makes
a purchase on Amazon and real quick just
so you know this applies to all the
major e-commerce market places across
the board I'm only using Amazon as an
example because I closed my Shopify
print-on-demand store and replaced it
with links to Amazon by the way I chose
Amazon if you're wondering because it's
the biggest e-commerce marketplace in
the world so easy decision from from my
end but there's three ways that
customers are gonna make a purchase it's
gonna be via organic traffic paid
traffic or external traffic and I'm
gonna explain all three to you really
quickly customer journeys that result in
a sale via organic traffic look
something like this
they go to amazon.com they perform a
keyword search they click a listing a
non sponsored listing that is and they
check out they make a purchase so they
may type in Father's Day t-shirt like in
this example and I only see one
sponsored listing in the search results
that's the first one where it says dad
joke loading the other three are not
tagged a sponsored so those are
organically ranking in the top 1 2 & 3
spot on those very valuable keywords
Father's Day shirt so if a customer
purchases any of those 3 that would be
an organic journey to Amazon that
resulted in an organic purchase of your
product the next option is paid traffic
it would look very similar to what I
just explained where the customer goes
to Amazon they perform a keyword search
except this time they click a sponsored
listing and then they check out
obviously if they go the route of
clicking the sponsored listing whoever
owns that listing is gonna have to pay
Amazon for the click that's one thing
about advertising on Amazon guys you pay
for the click so if you advertise on
eBay for instance you actually only pay
when it leads to a sale and what's cool
about eBay is you bid a percentage of
the sale price so you're really
protected on eBay as far as advertising
goes I really like how they do it with
Amazon you pay per click and it's a
bidding system so the people who show up
here are the ones who bid the most and
are not out of daily budget because you
also get to set a daily budget so if
people bid more than you but they're at
a budget you're then eligible
show up now this is the third one and
this is the example that I'm using on my
website which I mentioned a second ago
Amazon loves this is driving external
traffic so somebody who wasn't gonna
make a purchase on Amazon all of a
sudden is now on Amazon and making a
purchase Jeff Bezos he's he's extremely
rich I think he's right now the richest
man yeah he's got to be Amazon stock was
above 2500 it was both 2600 he's got to
be worth about 150 billion right now he
wants more money he's not happy all
right he needs 250 billion he needs 350
billion it's never enough so when he
sees us sending external job making a
joke when he sees us driving external
traffic but seriously he probably does
want more money external traffic that
arrives on Amazon and results in a
purchase they love that all right and
what they're gonna do I don't know that
they reward you additionally for driving
external traffic but just so you know as
a web developer like they do have that
metric where the inbound journey started
on your listening as opposed to starting
on Amazon's homepage keyword search so
they see and they know that
well they don't I guess they don't know
if it's us that linked but either way
they love that I keep saying they love
it they love it you get the point and
then every time you get a sale whether
it's through any of the three traffic
methods I just mentioned whether it's
through organic whether it's through
paid or whether it's through external
any sale to your listing is gonna boost
the organic rank so that's the game
we're playing here if you can drive one
sale from your website to an Amazon
listing that you own and then it starts
ranking on page one and then it keeps
rent climbing page one climbing climbing
until it's at the top you stand to then
benefit from organic placement on the
top of the first page on the world's
biggest e-commerce website so that is
how you get rich right you probably
don't get R it's not that you can't get
rich through running the Shopify print
on demand story absolutely you can but
I'm I'm a fan of this I believe in
Amazon their organic traffic and I want
to rank my listings as high as I
possibly can so if I can send them
people from my personal website to those
listings that check out and convert I'm
gonna try that all day plus I don't have
to pay monthly fees to do that but if
you run a shop
store not only are you paying monthly
fees you're paying to advertise most
likely to bring traffic in you got to
manage your ad spend you and make sure
you're profitable and if you really do
it the right way you've got to pay for a
bunch of like Shopify add-ons most of
them are monthly fees so anyways this is
my approach now you know why I'm doing
it and I promised you a bonus all right
oh here's the another example for
external traffic I forgot to walk you
through so someone might go to Google
they might go to your website right like
typically for me they go to Google they
go to my website and then they would go
to actually I think I have an example
here this is how I do it in my site yep
so you might go to Google then to my
site I have a little shop link you go to
the shop and I have a bunch of Amazon
merch thumbnails from listings that I
grabbed out of my account that were
relevant to the content on my website
slap them up here on the on my website I
am a web developer so it's not too hard
for me to do can do it pretty quickly
and that's it they click the link they
go to Amazon notice the little banner I
put at the top free shipping on orders
above $25 that's because on Amazon if
someone spends 25 bucks or more they get
free shipping
I could also maybe put a little note
underneath that free shipping for Amazon
Prime members as well on any order
because these are prime eligible as
they're sold through Amazon merch so why
not let your audience know and as
promised a quick tip for those of you
guys that stayed till the end by the way
I appreciate you you can go to Affiliate
- program amazon.com I'll put a link in
the description this is known as Amazon
Associates it's their referral program
any time you refer traffic to Amazon
externally you can generate links to the
products you're linking to through this
program through this portal so what I do
is I go I grab my Amazon merch listings
I find them in here and I click get link
and then in my website when I link from
the site to Amazon I use that link
because that link will have extra
parameters on it that tells Amazon that
you're the person that referred them the
cool thing about this is that let's say
you referred them and they bought a $15
t-shirt so you'll get your merch Realty
you'll get a little bit of kickback
through here
but here's the thing if they have like a
$500 vacuum cleaner in their in their
cart at the same time and they purge
just that at the same time you'll also
get a royalty on the vacuum cleaner so
I've actually had that happen a couple
times and made some nice percentage
profits off of you know random things
like that like expensive purchases that
were not why I sent them there so that's
a little cool trick that you can do if
you implement my strategy definitely
don't skip this there's no reason not to
you can already see we're less than
halfway in so June I've already driven
15 sales to Amazon via the Associates
Program alright guys that's it thank you
for staying till the end you know the
drill hit that like button let YouTube
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your weekend I'll see you at the next
video
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you
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