- When people leave comments on YouTube,
"You suck", "You're not funny", "You're not interesting,"
feel bad for them because if they have enough time to leave
a negative comment on your channel,
they've lost.
You focus on the positive, put out content and here's the
number one key, document don't create.
Don't over think it.
You can produce unlimited content every day,
every day, every day.
Obviously you have school and other things
but don't be crippled.
Don't be romantic just do, do, do,
do, do, don't listen, do, do, do,
do, do, don't listen.
("Legendary" by Welshly Arms)
What if I told you this was
the last Monday morning of your life?
- We're in London, right now.
So Gary and I left New York at 6:25 P.M.
That's when our flight left but this flight sucks.
- [Gary] Off to London.
Gonna make some magic happen.
Across the pond.
24 hours of hustle.
UK style.
- When you leave at 6:25 or 6:30 whatever,
you're not tired so you can't go to bed.
And when you arrive in London
you start at the beginning of the day.
("When We Got On" by Job ft. iiAmEzee & K-OH)
- Facebook video is so important to me.
- Mhmmm.
- I just want us to be the best at that.
I believe it's the modern-day commercial.
Influencer marketing, I just want to go deep and execute for
clients that, you know?
What I'm trying to go against, what I'm paying much more
attention to is do they think about retention and growth not
how much do they make.
You know what are they worried about?
That's what I'm more fascinated by.
Are they on the offense, do they know how to up-sell.
Do they have the CEO relationship?
Like one of the biggest things that I'm pushing everybody for
more is farming not hunting.
- [Raisa] Yeah, totally. - You know?
- [Raisa] Which is what you were saying
five years ago to be fair.
- Yeah.
Last year I was very passive and wanted to watch the natural
behavior of leadership.
Plus, we had a whole restructuring of our creative
capabilities really.
You know we have six GCDs now.
We had none at this point last year.
("When We Got On" by Job ft. iiAmEzee & K-OH)
Going in to see a potential client.
No cameras allowed.
See ya, Raf.
So that was fun. First meeting in the bag.
Just really kind of introspective.
Was walking out of there, it was incredible to be sitting
in a room with one of the biggest companies in the world.
And just having the level of
conversation we're having around content, distribution.
I mean when we started Vayner with AJ and I started Vayner in
2009, people didn't even know what Facebook was.
You know people didn't even believe in digital.
And here we are eight short years later
and people really having
detailed, knowledgeable conversations.
Just fun to see the world evolve and I'm sure the pioneers of
television had that sense that blood was in the water.
Right? That, okay it's coming.
It's coming and so people are
not being romantic about radio any more.
They're starting to understand the television is real.
Television's in every home and so I'm excited,
it was a good meeting.
- [Gary on Phone] Snapchat, Pinterest,
Instagram right now and so when you do something you have to
know your craft. Clouds, dirt.
- [Gary] Facebook commercials and influencer marketing will
continue to be the big push in the org,
so, two things.
One, I just want that in your mind.
I like the idea of that being in your mind for you walking down
the street randomly and saying to yourself,
"You know what I'm gonna ping Andy K from Gary team."
You may not even know that, great.
"I'm gonna ping Andy, I just want to get the analytics on
"Gary's long form videos on Facebook," or things like
"You know what, let me hit up Giswaldi or Dunk or," it's just
gonna be the thing and so the more your brain knows that,
the better.
("When We Got On" by Job ft. iiAmEzee & K-OH)
We couldn't time that better.
- Uh, no.
But you'll be here, I think you're coming late--
- [Theo] Yeah! (Gary laughs)
- How are you? - So, so fucking good!
- [Gary] What's your name?
- Oh my God! My name's Theo.
- Theo, nice to meet you.
- I'm from Manchester but I just traveled all the way down here
walked an hour from the trains to get here just to see you,
speak to you, man.
But I said last year, this year I'm gonna come and see GaryVee.
A friend of mine said, "You know what?
"I might know something for you." (Gary laughs)
"He might be here."
So I was like, "Fuck! I need to be there."
- I'm running so late for a meeting.
Do you want to get a picture?
- Yeah, can I get a picture but
I'd really love to run something over with you.
- Say it as we're doing it. - Okay.
- And then maybe we'll set it up an actual call because
I'm really, really late.
- [Raf] Yeah, we already talked.
- Let's do it.
(camera snaps)
- That's quality.
- Give me some contents and then email me right now,
Gary@VaynerMedia-- - Yeah, done, done.
- I'll forward it to Tyler and I'll get us 15 minutes.
Give me the framework. - It's a sports app.
- Such a pleasure, man. - Respect, man.
- Thank you for the love.
- [Theo] Respect. Big love.
- [Gary] Yeah, I can jump in here.
I think from my perspective, first of all,
thanks for your time.
I'm always paying attention to market behaviors and things that
are going on in culture and how I interplay with them from a
personal brand side and my agency's side and
you guys have really crushed it.
It's super impressive and truth is I'm not really looking for
anything at all other than
starting to meet people and build relationships.
My favorite move is how do I bring value?
I am, yeah.
I'd love to meet you and get a better sense of like how you're
thinking about things and hear your story and that story and
your overall arching kind of like world as well.
I love reverse engineering, right?
The more I know, like I'm real, real long term.
So like, three years from now, nine years from now.
So, I think it's a marathon, so I'd love to meet too and
I don't even like phone calls.
Like I really just love face-to-face so I'm looking
forward to that.
He comes through New York once in a while.
Not that often.
To me, it's a good time of year, I would recommend getting to
Chicago if you can because
they're still planning their money.
You wait 'til March or April when he's in New York,
they may not even have it if they wanted to do something.
That's my recommendation there.
And then, Mike work with Tyler and get us together in New York.
I'm away the next two weeks filming my show in L.A.
but I'll be back after that.
(hip hop music)
So I posted something about saying you're an
entrepreneur is different than being an entrepreneur.
Somebody left in the comments that they usually agree with me
but then once in a while I just blow up and blow it.
And their point was that teachers teach,
they don't degrade their audience.
It's so interesting to me that a statement like that is
interpreted as a negative.
I actually think I'm helping.
I'm trying to help the millions of kids that have been sold on
the propaganda that entrepreneurship is for
everybody and they're not deploying self-awareness
to who they actually are.
And so to me, just 'cause you're getting critical feedback
doesn't mean you're hurting somebody.
Think we've gotten so soft in a lot of arenas that even debating
something that may not feel warm and fuzzy is met with the
thought that it's a negative.
I can tell you right now that my parents taught me a ton of shit
that wasn't delivered with honey.
And so, I think we need to debate what teaching is really
about and more importantly that there are many delivery styles
and ways to deliver a message and not all of us react the same
way to every one of them.
And so, some people respond extremely well to one way and
some respond to others and I think the earmark of trying to
provide value is trying to reach and communicate to many
different people many different ways.
("That's Right" by Job ft. Kno'Bodie)
What up, Instagram? Love you guys.
Hope you're doing well.
That's it.
- Eric! - Good to see you.
- [Gary] Hey. How are you? - Real pleasure.
Big fan, Robert Gaholie.
- [Gary] Such a pleasure, Robert.
Hey guys!
How are ya? Good to see ya.
How are you?
Hey.
- [Eric] Who's the number one seed?
- [Gary] Yo! - [Group] Hey!
- Hey.
- How's it going? You good?
- [Gary] Good seeing you, man.
All good stuff. 'Sup man?
Good to see you. 'Sup, bro?
- Sorry, that was a terrible high five.
- How you doing? That's alright.
Got to have some bad ones to have some good ones.
Hey! - Hi!
- How are you? - How are you? I'm good.
- Good to see you. Good to see you.
See you later. Such a pleasure.
Hey! - Hi. I'm Helen.
I don't think we've met. - No, how are you?
- I'm good. How are you?
- Good to see you. - How are you?
- Really well. - Good.
Did you sleep on the flight?
- No. I've really not figured out my way.
I've got to figure it out but
I think I got a concept this time.
- Hey, I'm Marcus. - Marcus, how are you?
Real pleasure.
Perfect, are we going inside?
- [Eric] We're gonna go to a conference room.
- Okay.
- I just want to say hi.
- [Gary] Hi. - I'm Jessica Gioglio.
You gave me an endorsement for my book.
- [Gary] Is that right?
- I wrote it with Ekaterina Walter.
- [Gary] Yes! - Yes, I know--
- How are you?
- I haven't seen you in a long time.
- Yeah. How have you been?
- It's good to see you. - Yeah.
- You doing well? - Yeah. Really good.
I'm hosting a startup event here tonight.
- Awesome. How's it going?
- Good, we're gonna kick off at seven so--
- Awesome, good luck.
- I'll let you go.
I know you're busy running around.
- Awesome, good to see you. Yeah.
Good to see you. - Good to see you.
- Hi. - Hello. Jen.
- Jen, Gary, nice to meet you.
- [Jessica] Bye. - [Jen] I love you, Gary.
- [Gary] Thank you so much.
(crowd chatter)
How are you? - Good. I'm really good.
- [Gary] Good.
- [Man] This is super, super honor and privilege.
- [Gary] Thanks, man.
- [Man] I'm really,-- - [Gary] That's really kind.
- [Man] I'm a big fan. - [Gary] Thank you.
- [Man] Do what you got to do.
("That's Right" by Job ft. Kno'Bodie)
- [Gary] We'll continue the conversation, my firend.
- I hope so.
- Can you send this to me in digital form?
- [Man] I will. - Gary@VaynerMedia.
- [Man] There's some names on the back,--
- Okay.
- [Man 2] I just wanted to give you some--
- It's great. - [Man] granularity.
- I'm a weird dude.
I'll make way more decisions on this than I will on that.
What I tend to do is I want to make sure that you're not
vulnerable to what matters to me.
There's a guy who's about to get blown out and
just didn't hear me. - [Man 2] Right. No, I hear you.
- Cool. I got to do this.
- [Man] Thank you so much. - Good to see you, brother.
- [Man] Really a pleasure. - Stay well.
- [Man] Take care.
("Bandit" by Job)
- Hey.
Yes, sir, of course. - Big fan.
- Thank you, man.
- Thank you for everything that you're doing.
- Thank you, brother.
- (inaudible) to start and so...
- Good for you, man.
Let's do it. - Can I do a small video?
- Just a quick picture 'cause
I'm so late with her I don't want a--
- Sure, sure.
Thanks a lot, man. - Keep it up, man.
Thank you for the love, take care.
Love you, pal.
See you tomorrow? - Yeah. Alright.
- Alright, London.
Going to head out.
Going to the hotel now.
Gonna go work out.
I got to work out now.
Whatever it is, 10 o'clock and then I got a work out at 6 A.M.
Fucking Jordan.
See ya.
See ya tomorrow.
What's up guys?
What time is it? I don't know.
It's alright.
11 or something. - [Jordan] 10:10.
- 10:10 and Jordan's making me do 300 push-ups
(Jordan laughs)
in the next 40 minutes.
This is what my life's come to.
Trips from New York to London, no sleep and then because
I needed to get a quick one hour nap in I have to work out at
10:10 and tomorrow again at 6 A.M.?
- [Jordan] Yep.
- What are we doing tomorrow? - [Jordan] Legs.
- Yeah.
("Bandit" by Job)
- I'm like, wait, he's in the corner there and yeah.