When you're ready to take your business to the next level,
landing pages can be a great tool to help you succeed.
A landing page is a page on your website
designed to direct your website visitors
to take a specific action.
The action could either be
that you want to convert a visitor into a lead
or warm them up to click through to another page.
So if you're just getting started
with building your landing pages,
this video will help explain the benefits
of why and when you should use landing pages.
So let's get started.
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I like this quote from Andy Wenn,
"A homepage is for everybody so it converts nobody."
A landing page is not your homepage.
Oftentimes many of my clients confuse homepages
with landing pages.
Check out my previous video here
in which I discussed all the differences.
So when should you use a landing page?
As a rule, I would recommend three cases
when you should always use landing pages.
The first one, when you run any paid campaigns,
so whether it's Google ads or Facebook ads.
Number second, when you want to generate leads
via webinars signups, giveaways, quizzes, et cetera.
Number third, and finally when you want to sell
a high ticket item.
There are of course other objectives
when you might want to use landing pages.
I have a list of 13 landing page types
that might help you to see which page is right for you.
You can check out the video here.
How long should be the landing page?
So I'll start by saying it depends.
It depends on the intent
and the value of the product or service.
So let's look at them separately.
When the visitors from Google paid search
type in their problem and want a solution:
so generally speaking, in this case,
they're already problem aware.
Depending on whether they know
there's a solution that exists,
chances are, if they like what they see,
they will more likely work with you.
So in this instance,
a landing page could be relatively short.
However, on the other hand,
if you run a Facebook ad campaign
and point visitors to a landing page,
chances are, they might not be even aware
they have a problem.
So in this instance,
the page could be long as it needs to educate the customers
before trying to present a solution or to sell to them.
A similar strategy could apply
if you're advertising on native advertising platforms
like Taboola or Outbrain.
Next up is value.
If you're selling a $5 digital downloadable product,
then you don't need a long form page
to go through all the benefits, social proof, et cetera,
as it doesn't require too much of selling.
But compare that to a 5,000 pound consulting service,
on this page, you would need to build up
your credibility and trust,
so visitors can realize the value
of the service you're offering.
So in summary, if you have a low ticket item,
you can get away with short and sweet landing pages.
But for selling high ticket items,
you need long form sales landing pages
with all the bells and whistles.
How can you get a landing page?
If you already have a website, then you can use WordPress,
and there're quite a lot of plugins like,
Thrive Themes, SeedProd,
which have landing page capabilities.
However, if you're starting out,
I would recommend landing page builder tools
like Unbounce or Swipe Pages.
Overall, I recommend using a landing page for the tool
as it keeps your landing page
separate from your main website,
which helps in better maintainability.
You can also buy and use templates from marketplaces
like 99landingpages.com or themeforest.com.
These templates are ready to use
and need some customization.
In case if you want a custom landing page,
you can find freelancers on Upwork
or reach out to agencies like apexure.com.
That's it guys, I hope you got value from this video.
Please check out my other videos here on YouTube
by subscribing to my channel.
I am Waseem Bashir,
and I look forward to seeing you in the next one.
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