[MUSIC PLAYING]
SPEAKER: Releasing your new app on Google Play
means you're likely to have gone through many checks
like testing for quality and making sure bugs are fixed.
It's also important to make sure you check your app
for potential policy issues.
Here are 10 ways to stay on the right side of Google Play
policy.
Review our Policy Center.
The Developer Policy Center found at play.google.com/policy
is your resource for everything related to Google Play policy.
We've organized the policies into themes
represented by tiles.
You can select a specific policy to learn more about it
and see visual examples of common violations.
Describe your app appropriately.
Taking the time to describe your app
can save you from receiving a metadata policy violation.
Read through your short and full descriptions
and remove any excessive keyword lists, irrelevant information,
or user testimonials.
Your app description should be appropriate for all ages.
Remember that every translation of your app description
needs to be compliant with the metadata policy.
Used images you have the rights to.
If you want to stay on the right side of intellectual property
policy, it's best to create your own images and videos
to promote your app.
Your app icon, feature graphic, and any other assets you upload
to your Store listing should only
include images you have the right to use.
If you've been granted permission
to use assets owned by others, you
can notify the App Review team using this form.
And just like your app description,
the images and videos in your Store listing
should be appropriate for all ages.
Rate your app accurately.
Once you've completed the content rating questionnaire,
you're almost ready to submit your app.
It's important to provide accurate responses in order
to receive an accurate rating as apps that
aren't rated correctly or aren't rated at all
can be removed from the Play Store.
Handle user data with care.
Is your app collecting user data?
User data can include information provided
by users, about users, or about their interactions
with the app or device.
If you're collecting user data, you
need to include a privacy policy in your Store listing
and in your app.
The privacy policy should let users
know what data you're collecting and why you're collecting it.
Read over the Personal and Sensitive Information
section under our User Data Policy
to see what types of data to pay special attention to.
Make sure the ads in your app are policy compliant.
When you submit your app for review,
the Google Play team also reviews
the content and behavior of the ads within your app.
Make sure the ad content doesn't include adult images, violence,
or anything else that would violate our content policy.
Ad behavior should be straightforward.
We don't allow ads that are disruptive or deceptive,
including ads that pose as system notifications,
ads that aren't dismissible, or ads that appear
after a user closes the app.
A policy issue with your ads can lead to an app rejection
or suspension.
Check with your ad provider to learn about filtering options.
Don't forget the restricted content policy.
Review your app and your Store listing
page for any restrictive content,
such as adult content, violence, or drugs.
If you're concerned about any of your content,
read through the Restricted Content Policy
for more details and examples.
Any apps that contain or feature user-generated content
must take additional precautions in order
to provide a policy compliant app experience.
If this describes your app, check out
the User-Generated Content Policy to learn more.
Update your email preferences.
You're almost ready to submit.
Just one final thing-- take a second
to update your email address on the Account Details
page in your developer console.
If a policy issue does come up, we
can contact you with the necessary steps to address it.
Congratulations.
Now it's time to push that shiny, blue Publish button.
Fix any policy issues found in review.
Even though you've checked your app against our policies,
it's always possible that your app gets rejected or suspended
after review.
If your app or app update gets rejected,
keep in mind that many violations can be fixed.
Just follow the steps in the notification from Google Play
email you received to address the issue
and submit your app again.
Reach out to us for support.
If you disagree with a policy violation
or if you'd like help resolving your policy issue,
you can contact our Policy Support team.
Simply use the contact details in the notification email
or click on the question mark at the bottom of each page
in the Policy Center.
For the quickest response, make sure to include your package
name.
For more information on Google Play policy,
head over to the Developer Policy Center.
If you want more tips on how to launch your app or game
business, check out the other videos in this series
and download the Playbook for Developers app on Google Play.