- Are you tired of your nine to five?
You don't like your digital market anymore?
You want to work from home and watch Netflix all day?
Well, I have the solution for you.
Hi, everyone, I'm Neil Patel, and today I'm going to break down
the best five digital marketing side hustles,
from $20 to $195 per hour.
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Side Hustle number one.
All right, what is it?
It's behavioral design.
You want to make sure that,
hey, when people come to your website, are they going to buy?
Are they going to use the product?
Are they going to take the up-sells, down-sells?
Are you going to maximize your conversion rates?
Well, behavioral design experts right now
are getting roughly $195 an hour.
You may have to learn about conversion optimization,
reducing user friction, optimizing user experience,
engaging more with people who are using your product
or your service, but that sector right there
does extremely well.
You don't have to actually be the one
doing any design elements.
So you don't need to go into Photoshop
or Canva or anything like that.
You just need to understand where things should be placed,
where they should be in the layout, and why.
Maybe do some wire frames and send that off to the companies
you're working with so they can maximize their conversions,
their lifetime value of their customers,
their repeat usage, their behavior metrics,
so that way people stay on their site
and don't keep bouncing off,
which will help their Google rankings, as well.
Now to give you some real-life examples
of behavioral designs that a lot of marketers work on is,
for example, getting more people to subscribe
to email newsletter, or getting more people to add products
to their cart, or getting more people to join a community,
whether it's a Facebook group, a Slack group,
or getting more people to just fill out a lead form.
It can vary.
It doesn't just have to be optimizing
for user metrics for Google, as well.
The second thing you can do is create lead magnets.
Now, depending where you are in the world,
people are paying anywhere from $20 to $100 an hour
for others to create their lead magnets for them.
A lead magnet is something simple.
If someone comes to your website, what offer do they see
so that way they opt in as a lead or a email address
or even their mobile phone number?
A lot of businesses are struggling to generate leads.
This is not rocket science.
You can just use free tools like Hello Bar,
pop it up, get paid,
and if you're not sure what kind of lead magnet to offer,
well, you can use tools like Ubersuggest
where you put in keywords within a space
and it shows you what's hot and what's not.
That way you're not wasting your time creating lead magnets
that no one wants to opt into.
Now here's the best part about creating lead magnets
and getting paid for them.
Once you create a lead magnet,
chances are they're going to hire you again
to create a drip sequence so then that way
you can convert those leads into customers for them.
Because just because someone opts into email lists
or gives their phone number
doesn't mean they're going to convert right away.
You have to follow up.
And typically if they can't create a lead magnet,
they can't create the follow up sequence.
So that could be another $20 to $100 an hour
that you're getting to create the follow-up sequence.
The third one I have for you,
and this one pays roughly $145 an hour
from what we're seeing, is paid ads on social media.
Unlike paid ads on Google,
there's so much more flexibility that you can do
with social media, such as,
hey, do you want to have remarketing videos
instead of remarketing banners?
What kind of images are you going to create
so people can click through and go to your site?
Sure, Google owns YouTube, as well,
but I consider that paid ads on social media
more than just paid ads on Google.
And when you're thinking about this,
a lot of businesses now rely on social media.
Sites like Facebook, YouTube, LinkedIn, Twitter,
they're all extremely popular and competitive.
So now when a business owner just goes on Facebook
and pops up ads, chances are they're going to lose money.
Why, because there's more advertisers than inventory.
That's why they need to go
with a marketing expert who knows paid ads,
so that way they can do it for them
and generate them a positive ROI.
The fourth one I have for you
is conversion rate optimization.
From tools like Crazy Egg to Hotjar
there's a lot of tools that you can use
to optimize for conversion rates.
Everyone's paying for traffic these days.
Google generates roughly $100+ billion a year
in ad income just from Google AdWords.
Facebook?
They're a multi-billion dollar company, right?
How'd they get there?
Paid advertising.
Everyone's paying for traffic.
People are paying for designers and developers,
but very few people are optimizing for conversion rates.
It's not just elements of a design.
It's also copy as well.
So when you optimize for conversion rates,
whether you're writing copy,
adding in checkout bumps, upsells, down sells.
All this stuff will help you make more money.
And if you're not sure on how to get started,
there's a lot of tutorials and blogs out there
like Conversion XL,
that teach you how to be a conversion rate expert,
and you can use that to go and learn everything
and then monetize and sell that on an hourly basis.
Just think of it this way.
If someone's getting 100,000 visitors a month
and they're converting at 3%,
and you help them increase their conversions to 4%,
that's a lot of income for them, right?
Assuming the product that they're selling
is generating enough of a ROI.
Look, traffic isn't going to get cheaper and cheaper over time.
It's actually going to get more expensive.
That's the trend.
So learning this skill is a good skill to learn.
Last but not least,
pricing strategy consulting does extremely well.
There's companies like Price Intelligently
that are charging six figures for pricing campaigns.
You heard me right.
Six figures to tell companies what they should charge,
the optimal price for their product and service.
And you know what?
It's worth it, becausecompanies on average
are getting 15% increase in new revenue.
We're seeing pricing consultants get paid
roughly $115 and hour.
It's kind of like conversion optimization,
but you're doing it for pricing.
You're looking at pricing elasticity.
What will people want to pay, why?
What's going to maximize LTV?
How to structure pricing grids.
And if you're not familiar with how to do this,
check out ProfitWell.
ProfitWell has all these articles, videos,
and all these tutorials to help you maximize
what you should price your product for.
And here's the beauty of it.
You can just learn all their free tips
because they give it away for free,
if you want to pay them you can,
but they give you all the knowledge away for free.
You learn it, you can then go and charge
for the same services that they go and charge for as well.
So if you're tired of working for someone,
try out one of these five professions.
You can do them on the side,
make enough money where eventually you can quit your job.
If you have any questions, leave a comment below.
And if you enjoyed the video, like it, share it,
tell other people about it.
Thank you for watching.