- If you're having a hard time increasing traffic
to your business' website, then I'm so glad
you clicked on this video because today,
I'm gonna explain what SEO is,
how you can use it to grow organic traffic to your pages,
and the best SEO tools that you can use
to help you reach your goals faster.
Whether you're a beginner
or just need a refresher on SEO
and ranking high on Google,
then this video is for you.
Hey everyone, it's Rimi from HubSpot.
Welcome back to our YouTube channel.
Make sure you're subscribed
and have your notifications turned on
for weekly marketing content like this.
So let's jump right in, what is SEO?
SEO stands for search engine optimization.
What is a search engine?
Google, YouTube, Yahoo, Bing are all examples
of search engines that people use every single day
to find answers to what they're looking for.
Why is SEO so important?
SEO is important because this is how
you'll better rank your content online
and build a successful business.
When you rank better online, it boosts your credibility
and gives you more opportunities to turn prospects
into paying customers for your brand.
Before I get into the nitty gritty,
I wanna tell you guys about a tool that HubSpot has
that's completely free to you
and will really help you guys out when it comes to SEO.
HubSpot has an academy course called SEO Basics,
that teaches you how to create
the right SEO strategy for your business.
The course takes a total of 20 minutes to complete.
And at the end, you'll have a worksheet
where you can plug in your business goals
and perform an audit of your website's SEO authority.
Your SEO authority is basically
just how a platform, like Google or YouTube,
ranks your website or your channel on their platform.
There's a lot of different factors
that go into how they rank you.
So things like your click through rates
or your traffic numbers or your view count,
your subscriber count, these are all things
that help them decide how to rank you
and suggest your content to people online.
I feel like this is an obvious point to make,
but in order to rank,
you have to be consistent with your content.
So if you have a blog, you can't post once every month
and expect search engines to rank your content
in their top 10 search results.
The HubSpot course is very beginner friendly
and goes more in depth on this,
so I'll have the link to it
in the description box down below
so you guys can check it out.
Okay, so in order to rank,
you need to have a good understanding
of what keywords or key phrases you're gonna go after
with the type of of content that you're putting out.
So say you just started a blog or a YouTube channel
that's all about your non-toxic beeswax candle business.
You'll need to optimize each piece of content
with the right keywords that people would be searching for.
There are millions of candle businesses out there.
So how can you be more specific to get your content seen?
Let's say your candles are non-toxic,
made of beeswax, handmade in Virginia.
You can build detailed long tail keywords
or key phrases from those facts.
That'll help you rank higher in search
for your target audience.
Long tail keywords like handmade non-toxic beeswax candles
or best non-toxic beeswax candle brands in Virginia
will get your content recognized faster and rank better
for people searching for this type of candle.
By being niche specific,
you'll improve your traffic numbers
and over time, you can start to use broader keywords
like best candles or non-toxic candles.
And still have your content rank
because you've already established
your authority on these search engines.
Hopefully this makes sense.
If it does give this video a thumbs up to let me know.
- This data is wrong every freaking time.
- Have you heard of HubSpot?
HubSpot is a CRM platform
where everything is fully integrated.
- Whoa, I can see the client's whole history.
Calls, support tickets, emails.
And here's a task from three days ago I totally missed.
- [Announcer] HubSpot grow better.
- All right, moving on.
You may be wondering how do I know
what keywords I should be using as a beginner?
I'm so glad you asked.
You can use free tools or paid tools
that will help you find the perfect keywords.
One free tool that you can use is Answer The Public.
For example, if you search non-toxic candle brands
it'll show you exactly what people are searching for.
You can turn those results into key phrases
on your page to optimize it.
Another free hack that you can use
is putting your keyword or phrase into Google,
then scrolling all the way down to the bottom,
and then there, you'll see other suggested keywords
that people search for regarding your topic.
And you can use those as well.
There are dozens of paid tools out there
but today I'm going to use the Moz Keyword Research Tool.
So if I search non-toxic candle brands,
the results are going to show me the monthly traffic
of people searching for this.
So I can see whether competition
is high or low for this keyword.
It shows me the difficulty of ranking
in the top 10 search results for that keyword.
They suggest that if this number is over 40,
then it's going to be pretty difficult to rank
and you might wanna pick a different word or phrase to use.
It tells me the organic click through rate for that keyword.
And lastly, the priority score out of a hundred
which basically combines all the other metrics
And lets me know if this is an overall
good keyword for me to use.
It also has keyword suggestions that I can use,
as well as an SERP analysis,
which shows me the results of that keyword
that aren't completely organic.
So results that have ratings
or Google Ads on them, et cetera.
Using an SEO tool like this will help a ton
when it comes to planning out
an SEO strategy for your business.
An article from Think with Google says
"It might sound simple, but focusing on small,
incremental changes to a website's overall SEO strategy
really can produce noticeable gains over time."
HubSpot has a great tool
called the Complete SEO Starter Pack.
This is going to really simplify understanding SEO for you
and teach you how to increase your traffic in 30 days.
So as a beginner, this tool will be very helpful to use
since it goes over important, yet simple things,
like focusing on your title links,
your meta descriptions and the quality of your content.
Speaking of quality, you wanna make sure
that your content is optimized for users.
The first thing I think of when it comes to this
is when I've searched for a recipe online
and the blog owner has written their entire life story
before telling me the recipe is,
immediately I'm clicking back to Google,
and finding a different recipe
that gets to the point quicker.
Don't let this be you.
If people are not getting the quality
that they're looking for immediately
and clicking out of your page,
Google ranks you lower because it reads this action
as people not being interested in your work.
An easy way to ensure that this doesn't happen
to you is by optimizing your meta description.
Your meta description is the snippet
on the Google search results that users see first
before clicking on your site.
Another thing to pay attention to is your page structure.
Make sure that your content isn't cluttered
and overwhelming for users to read.
That's another guaranteed way for people to click off fast.
SEO doesn't have to be hard, but it can be time consuming.
And that's why a lot of people
like to hire SEO specialists that take care
of all these nitty gritty details for them.
As a beginner, that isn't really necessary.
And you'll definitely be able to gain traffic
if you use these tips to optimize your content.
The two HubSpot tools that I mentioned earlier
will really be huge help in setting you up for success.
So don't forget to check out those links
in the description box down below.
If you use those tools, provide consistent,
quality content and use the tips that I talked about today,
you'll reach your goals in no time.
I hope this video was helpful.
If you guys enjoyed it, don't forget to give it a like
and make sure you're subscribed if you weren't already.
If you have any questions,
leave them down below in the comment section.
Thank you guys so much for watching
and I'll see you next time, bye.
SEO strategy really can produce notable.
Oh my.
Where's the Punk'd camera?