Hello everyone, welcome to the dopinger.com YouTube channel.
In this video I'm going to talk about futured snippets, especially,
What are they and how to optimize your content for them.
If you want your website to rank on top,
keep watching this video.
A featured snippet is often known as a quick answer box.
They're usually the first thing visitors see on Google.
For example,
if we search for how to optimize content for SEO.
We’ll see bunch of ads and there’s the featured snippet.
As you see, they’re placed on top of the page,
right below the ads, above the rest of the result page.
They’re also called “Position 0”.
Sometimes, even when there are lots of ads
a featured snippet can take up
half or more than half of the page.
I mean people are paying money to be there
but users looking for a reputable source of information
trust search snippets even more.
Nearly every single Google search term has a snippet result.
By means of this,
users can get the results directly even without leaving the page.
And most of the users go to the result
that actually ranks within the featured snippet.
So, it is very good to have
to rank higher and get organic traffic.
Being featured on the Search Engine Result Page
will also make way for increasing
brand awareness and online reputation of a business.
There are four different types of featured snippets.
You might see a list like this,
or a paragraph,
or a table,
or a video.
Well, being on top is definitely wanted by everyone.
And of course, it is not easy to reach.
But don't panic because you're watching this video and now I'm going to talk about
how to optimize your content to be on top.
First you should know that there are ranking factors
determined by Google for featured snippets.
And these are the quantity of facts and keywords,
the freshness of the answer,
and the relevance of the page, namely the natural organic rankings
The answer with the highest relevance score is the one that ranks.
So, to optimize your content for featured snippets,
the first thing you could do is to make a keyword research.
The more words in the query,
the higher the chance of the SERP returning a featured snippet.
According to SEMrush’s data only 4.3 % of keywords
made up of a single word had a featured snippet
and, on the contrary, the percentage is
17 for the keywords made up of 5 words.
So, search for the query you’re you're going to try to rank for
and see what Google is already showing.
While searching for the query, mind the format used in the featured snippet.
Are they showing a paragraph featured snippet,
or a list, or a table?
As you write, use the formats naturally within your content.
Try to be concise yet complete as much as possible
while sticking to roughly 40-50 words.
29% of keywords that triggered a featured snippet
started with a question-based word
such as why, do and can.
Note that data while writing your content.
The most important thing to increase your visibility
within the featured snippet box
is to run a quick audit of the keywords that you’re ranking for
within your current SEO campaign,
and how many of them are question-based queries.
Once you know how well your content is structured,
then you can plan to reoptimize your content based on these practices.
Another thing you could do is to use relevant images.
The average graphic in a featured snippet is basically
160x200pixels.
So, try to keep that ratio with your own images.
If Google uses them in featured snippets,
it will create a thumbnail,
so if you like, you can scale up to 960 x 1200px
for better quality.
70% of featured snippets are pulled from sites in positions 2 through 10.
So, format your content using clean code.
Place the query in an H2 or H3 tag
and include the answer directly below this heading.
Answers should be enclosed in paragraph tags
and should be between 54-58 words long.
List and table information should be also formatted with the proper tags.
Finally, keep tracking the different types of content that Google is keeping,
and then align your content directly to that
Alright, that's going to do it for featured snippets.
If you enjoyed the video or learned anything please leave a comment below.
If you need more information about futured snippets
you can check out the description box and go to dopinger.com.
Thanks for watching and have a wonderful day.