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- All right, welcome back,
now we are moving on to the last step
in your initial funnel education.
And this is one of the most important,
yet one that people understand the least.
And it makes me laugh because,
if you look at traditional selling a product or a service,
like people know this,
it's how do you sell the product or service, right?
We call this online, inside of our phones,
we call it copywriting.
It's the words on the page, the headlines,
the words in the video, the words on the webinar,
like all those things, it's the words.
And it's funny because in traditional business,
let's say you are starting a vacuum company,
going door-to-door selling vacuums, right?
If you come to the door and you knock on the door,
and you're like, hey, I got a vacuum, it's 800 bucks.
Nobody's gonna give you money for that, right?
Yet for some reason, in our funnels, that's what we do.
We have a picture of the thing,
and we have the price, and an order button,
and that is not how things are sold, right?
If you want to make a lot of money
selling vacuum cleaners door-to-door,
you hire a really good salesperson
to go in and sell the product, right?
And good salespeople can make a lot of money.
And so, inside of our funnels, right,
we have this value ladder we're taking people through.
We have the value at each step.
We have the offer at each step,
but the last piece is we have to sell those things.
We have to actually sell them.
Just because you have a picture of a vacuum cleaner
with an order button, nobody's gonna buy it,
unless you actually sell that thing.
And that's when the disconnects for some reason,
people know offline, but they forget when they come online.
A couple things I recommend,
number one is if you haven't read the book Expert Secrets,
the reason why I wrote this book was because
a lot of people, after they read the DotCom Secrets book,
they understood, like, funnel structure.
Like, okay, here's page one and page two,
and here's the right order and those kind of things.
And I watched as the Click Funnels community
started building amazing funnels,
but so many people would drive traffic into those funnels,
and they never made any money.
And they come back to me like,
Russell, why is this not working?
You said funnels are the greatest things in the world.
And I look at their pages, and literally it's like,
glanny pages, the picture of an e-Cover with an opt-in box
I'm like, what's that?
They're like, when they give me the email, they get that.
I'm like, you, like, I wouldn't know that.
Like, how'd they do?
Or they have, again, they'd have their product,
with a picture of their product
and a $300 order button.
It's like, you need to sell the products.
And so, the reason why I wrote this book
was to help people understand how do you sell things,
how do you position your offer,
how do you make an irresistible offer,
like, what are the words and the phrases,
and how do you tell the stories
in a way to sell your product?
And so, I recommend getting this book,
if nothing else, to understand, like,
how to put all the words on the pages the right way.
Okay?
Inside this Expert Secrets book,
some people think this is only,
it's only for, if you wanna be selling information products,
but the concepts in here
are true for whatever it is your selling.
Understanding how to tell a story
in a way that sells your product or your service.
The best salespeople, online and offline,
are people that are really good at telling stories.
And this book walks you through how we tell stories,
the story structure, all those kind of things.
So if you read this, it'll help you understand
how to actually present your product in the right way
without having to learn all the techy, copywriting stuff
that's, honesty, it's really hard, it's kind of confusing,
and to be completely honest, it's kind of boring.
The Expert Secrets book will make this exciting
and live for you,
show you how to tell your story
in a way that gets people excited
about buying your vacuum cleaner,
or your coaching, or your consulting, or your supplements,
or whatever it is that you are selling.
So that'd be number one.
Get this book and study the sections
on how to tell your stories.
Number two, Jim Edwards is one of our partners
here at Click Funnels.
He went through the DotCom Seekers book
and took all the sales scripts in here.
He went through the Expert Secrets book
and took all the sales scripts
and storytelling scripts inside of here,
and we created a separate company
and created a software program called Funnel Scripts.
What Funnel Scripts is is a really cool tool,
where you're like, hey, I need a headline for my page.
You may not know what to do or like what to put in,
so you answer four or five questions, you click a button,
and it's going to pop out, like,
150 of the best headlines in the world,
wrapped around your product, and your service.
If you're like, I need a video, but I don't know what to do,
you fill a couple of pieces, you click a button,
and boom, it gives you an entire video script.
It does all of the scripts and the copywriting
for all your pages are done in there.
And, it has helped so many people save so much time
and have so much success.
It is an external product here,
you don't have to have it to be successful,
but I recommend looking through it and getting a copy
'cause it'll make your job so much easier.
I've seen people, who in the past,
would spend four or five weeks
trying to write all the copy in their funnels.
Get that process done in like an hour,
hour and a half sometimes.
And it's very simple, and it's very easy.
So that is a shortcut
that'll dramatically speed up your success.
But the copy is probably the most important part
of the funnels.
And you're selling everywhere, you start at the ad, right?
Someone sees the ad, they're like,
"What's the copy on that, what are the words,
"what are things that get people to click on the ad?"
Then they come to the first page of the funnel.
What are the words that get them to want this offer,
so you can provide value to 'em?
Then they opt-in or whatever,
they go to the next page, it's like,
hey, what are the words that make them want this offer,
so they get value, so they want the next thing from you,
and that's the last piece.
So,
it's so vitally important,
I want you guys to understand,
copywriting is the key to make these funnels tick.
It sort of lights them on fire,
it gets people to take action
when they come into your process.
And, you know, we have a philosophy, a motto,
whatever you want to call it, here inside of ClickFunnels,
we talk about it with our customers all of the time,
you probably here me talk about it,
but it's the concept of you're just one funnel away, right?
And, the key to making that funnel hit is this,
it's all the pieces we just went through.
It's understanding the value ladder,
creating offers, having the copy.
Like, all those pieces, those are the keys.
And one funnel, again, you hit one funnel,
and it'll change everything for you.
And so, I want you guys to understand that.
With that said, I hope you enjoyed this training
and congratulations, we'll give you your badge now
and now it's time to get your funnels profitable
and making you some money.