Hey everyone, Jason here, your digital marketing consultant and in this youtube tutorial weíre
gonna be going through how to set up your youtube channel from scratch.
So whether you are just getting started with youtube or thinking about this whole youtube
thing then this video is for you.
Make sure you check out the time stamp table of contents in the description along with
detailed videos and playlist on how to be successful with youtube and youtube ads.
In this video weíre gonna focus on 5 simple steps you can take to start your channel.
Weíll also dive in to my screen and Iíll walk you through how to actually set up your
channel the right way so you can create a branded account, and this is gonna save you
a lot of headache in the future when we begin step number three.
Now, there are three keys to success before we dive in to these five steps, and the first
key to success is a content creation mantra that ìdone is better than perfect.î Youíre
never going to post a perfect video an especially when youíre just getting started, itís about
number of occurences, itís about getting as many videos out as possible.
Not necessarily making sure every single video is polished to a tea.
And the second key to success is to understand that ìeveryone has haters.î Haters is just
a part of this game.
No matter how much work you put in to something, someone is always gonna hit the dislike button.
Somewhere someone always gonna leave a mean comment because that just what they feel like
doing for that day, and you have to allow those things to bounce of you.
You donít want to allow those things inside to change the way who you are or the way you
make your content.
And finally, number 3 is, if youíre watching this video right now, you have everything
you need to start a channel.
So if youíre watching this on a phone, you have everything you need to start a channel.
If youíre watching this on your laptop or desktop, you..
chances are you have everything you need to start your channel.
So there are no excuses especially when it comes to equipment, and weíll get to that
in step number 4.
Now, with those out of the way.
Letís go ahead and dive inÖ number one is your audience, and this is something that
can actually triple lot of new youtubers up, and thatís because your content actually
isnít about you, itís about who is viewing it.
So we wanna make sure that we understand who weíre creating content for.
So weíre not just talking into a camera for you know 5 or 10 minutes.
We wanna make sure that weíre delivering real value.
Because valuable videos, valuable content to whatever audience youíre serving is whatís
ultimately going to bring people back and subscribe to your channels.
So there are 5 main questions in three categories.
So the three categories we have are: ìWho Is Your Ideal Viewer?î ìWhat topics do they
care about?î What channels are they already watching?î
So for who youíre ideal viewer is ñ all weíre looking at is demographics.
AreÖ what gender are they, what age are they, where are they located in the world, that
kind of basic stuff if it matters to your specific channel.
Then the next set of questions is to help us start to figure out what type of content
we should be making for our channel.
And this is ëwhat related content do they already consume?í and ëWhat results are
they looking for?í Simply put, weíre creating content to help someone achieve something.
Whether thatís their watching your content to laugh because they want to be in a better
mood, or theyíre looking for a step-by-step how to bake a cake, or in my case, you know,
how to put together a google ads account.
You know, whatever it is, someone is looking for a result.
And so we really wanna focus in on what are the results that people are trying to achieve.
What do they want to be able to do as a result of engaging with your channel and content?
And when we create our content from this question, we make sure that we are always creating valuable
content thatís gonna keep people coming back for more.
Now, finally the last 2 questions deal with understanding the youtube niche or marketplace
that youíre entering.
And so what you want to do here is to create a comprehensive list of 50 channels.
The easiest way to do this is to just go to some channels that you already know serve
your audience and look at the related and then just click on the related and then click
on those related of the related of the related, youíll be able to find 50 channels in no
time.
Itíll just take you an hour or so.
And out of those 50 channels we wanna narrow it down and choose three that are closest
to vision that you have for your channel.
They donít necessarily have to be exact, and this isnít about copying other channels,
this is just about understanding what 3 or 4 channels we can model because theyíre closest
to the vision you have in your head.
And once we know who weíre going to be serving with our content itís time to actually generate
some Content ideas.
And there are three basic methods for this, we donít have to be super complicated here
especially when weíre just getting started.
So there are three basic methods we can use, the first thing I suggest is the 15-20 minute
brainstorm.
All you do is to set the timer for 15-20 minutes, and you write down every idea that you have,
and there are no limits here.
You just write as fast as you can, as much as you can, for 15 to 20 minutes.
The reason itís so important to put a timer is it creates a sense of urgency in your brain,
and itís actually gonna help you generate more ideas as oppose to sitting down staring
at a blank page and saying I have 2 hours to come up with a hundred twenty different
ideas ñ thatís not fun, your brainís gonna shut down and go no way.
But if we create a 15 to 20 minute timeframe itís gonna be a lot easier to come up with
ideas and itís gonna be a heck lot less stressful.
Now the second way to generate ideas for your channel is to do the ìHow Toî so weíve
already identified kind of what results our ideal viewers are looking for.
So letís just go aheadÖ go to youtube and start typing in how to blank.
And then weíll be able to get video ideas from these suggestions that pop up as well
as the search results of the videos that pop up.
When it comes to youtube, whatís something is really cool is as long as you are intentionally
trying to copy other videos itís okay to copy ideas from other people because the way
your personality come across on camera, the way you explain things or the way you approach
things is ultimately going to be different and unique, compared to all the other videos
that are out there.
So even if there seems to be 5 or 6 videos about the same topic, thereís a reason thereís
5 or 6 videos about the same topic because thereís 5 or 6 different types of people
who wanna learn about that topic in a different way.
You can be no.
7.
And the final resource for generating some ideas is looking at your top 3 model channels
and taking a look at some videos theyíve made to get inspiration for types of videos
you want to make in the future.
Now, with all these three steps, you ultimately wanna end with around 90 to hundred video
ideas.
Yes I know that is a lot but trust me once you started getting into the nitty gritty
of what video you actually wanna make or what video you just feel like making that week
ñ youíre going to want that big list.
So with that, weíre ready to actually ready to Setup our channel.
So this is where weíre gonna jump in to my screen and Iím gonna walk you through the
simple process for creating your channel the right way.
So weíre just gonna go over to youtube, and weíll go ahead and log in with whatever Gmail
account you want to be managing your channel.
Whatís very important here is weíre not actually gonna connect the youtube directly
to our gmail account.
Weíre going to create a branding account so once youíve done that, you signed in.
you can click on your gmail icon at the top right of your screen.
If youíve already made a channels, as you see here I have a couple options.
Youíre going to want to click more accounts, you donít want to click create account because
thatís gonna take you to making a new gmail account which you donít need to do.
And then youíre gonna be taken to a page where you will see all the channels you already
have access to.
Chances are there arenít gonna be any, so weíre gonna go ahead and click create a new
channel and this way youíre creating a brand account.
And the importance of creating a brand account is itís not tied directly to your gmail account.
Which means in the future, when you grow, youíre gonna be able to add contributors
and content managers to your channel.
Itís so important that you do this.
I got to 10,000 subscribers before I realized that I hadnít created a brand account, and
when you try and switch from normal gmail based youtube account over to a brand account,
youíre going to lose all of your comments.
So the first year and a half worth of comments on this channel are just gone into the abyss
because we had to switch over to the brand account in order to add people to manage the
account.
So this is how you set it up.
And then for creating your channel art, all you have to do is go to canva.com, and just
go ahead and create a channel banner with a tag line.
Thatís all we need to do here.
If you want to get fancy, you go over to fiverr, pay fiverr 10 bucks to hire somebody.
But when weíre just getting started itís not all that important.
I got to 10,000 subscribers with just a channel banner that said ìJason Whaling ñ Entrepreneur,
Marketer, and Investorî and that was it.
Because the challenge that weíre gonna do in step no.
5 is more important than anything else weíre about to cover.
And so the next step is Equipment.
And this is whereÖ itís really, really easy to get hung up on all of the options.
So while this isnít an exhaustive list, Iíve created three different tiers ñ budget, growing
and advanced.
And these are all ofÖ this represents the list of equipment for the most part of that
I actually have used personally on this channel to grow.
So weíre gonna go ahead and go through these right now.
So the first thing is your camera.
And we really just have three options.
Option no.
1 is your phone.
The cellphone you already have is most likely good enough to go.
I started with a hundred dollar blue phone that literally only had 4 gigabytes so I had
to transfer every single time I made a video.
Phones are a lot better now.
Then next one up is a webcam.
So after that, I started using the Logitech C920, its only 50 bucks now.
It used to be over a hundred.
Now, you donít need to get the Brio which is like 200, it does 4k and all that fun stuff.
You donít need to be that fancy.
This webcam can record in 720p pretty much on any computer.
I donít recommend doing the 1080p because thatís going to ramp up your computer enough
where you gonna hear the fan noise in your videos which you donít want.
So just record in 720p. and if you really want to get fancy ñ what Iím using to record
this video right now is the Lumix G85MK, I think.
They always had random letters and numbers like theyíre supposed to mean something.
So anyways, something around that and it costs about 800 dollars.
And this camera is what Iím pretty much gonna use for the rest of time until it breaks and
it does record in 4k even though I donít recommend doing anything in 4k because the
file sizes are just so ridiculously big.
So these are really all you need in terms of camera and gear.
If you have a phone, thatís where I recommend you start, thatís where I started here.
Now, when it comes to audio, audio is arguably more important than video because itís easy
to watch a video that has terrible lighting, itís very difficult to watch a video that
has terrible audio.
So here, here are three options and Iíve actually used three of these.
Now the first one is the iRing Mic Lav ñ this is what I used with my phone, for the
first, I donít know three hundred and fifty aud videos, this is the mic I used.
Then we have the Blue Yetti mic.
If youíre doing things in the computer I found it to be very reliable for only a hundred
and fifteen, a hundred and twenty dollars.
It just depends on what sale is going on, on amazon or B&H photo.
And finally the mic that Iím using right now is the Shure VP83 and that was about 200
bucks.
So as you can see here you can start at 40dollars and it goes all the way up to 200 dollars.
You donít have to start at the 200 dollar range.
So looking at the total cost here if weíre gonna start up with your phone its 40 bucks
for mic and youíre good to go.
If weíre gonna be doing things on the computer, youíre looking at a total investment of about
a hundred and sixty one dollars.
And then for if you wanna go real crazy, about a thousand bucks for a good camera and an
excellent microphone.
Again, you donít have to start there.
I didnít buy that last package until video 400 something.
So itís really not necessary to have super good equipment to grow a channel.
What is more important than the camera if you are looking between buying a big, a nice
camera, or lighting, lighting is actually going to make a biggest difference, and that
was the first upgrade I made for this channel.
So I actually started out with little webcam and just 2 lights as you can see here.
Two lamps.
And then I eventually upgraded to a halo ring light but I donít recommend it.
Itís been a pain in the butt.
I have two of them now but I woudnít tell anyone to buy them so hereís what I actually
recommend and what Iíve actually used.
So the LimoStudio for 65bucks ñ you get 2 softbox lights, and for 9.9 out of 10 people
this is all the light you need especially if youíre in a small space.
Now next up we have the softbox kit and this is gonna give you a light that goes over your
head so it makes sure that it eliminates the shadow.
You kind of see in this video thereís a shadow back here because I only have 2 lights up
there.
The big light that goes over would eliminate the shadow and help make sure the lighting
is balanced throughout the entire shot of the video.
And then finally we have the LED Panels and these are just kind of like professional grade.
I think theyíre kinda pretty much overkill for most youtubers especially if youíre just
getting started.
I know Iíll pick this up probably in a year or so.
And if youíre gonna be doing travelling, these would be the ones to get because everything
else on this list is very bulky and just designed for being at home.
And finally the most important step, step number 5, is the Challenge.
And hereís my challenge to you, you know who youíre gonna be targeting, you have a
hundred ideas, you know the equipment to use, youíve set up your youtube channel the right
way so youíre not gonna lose all your comments and you can easily add collaborators in the
future.
Now itís time to do the most important part of this entire process and that is - make
videos.
So hereís what I recommend you do, for 30 days make it your goal to post one video a
day.
And thatís it!
Just 30 days, one video a day, I guarantee you it will change your life and if youíre
not sure about this youtube thing, that is the quickest way to figure out if youtube
is for you.
Itís gonna be tiring, itís gonna be hard, you can totally pre-record some videos.
Personally for this channel when I first decided that I was kinda wanna do this as part time,
I did 60 videos in 30 days.
I actually did 2 videos a day.
And you donít have to be that crazy but it will help you understand and just appreciate
how much time and effort it takes to make videos and most importantly, itís going to
teach you whether or not you want to do this.
Because if youtube isnít for you, letís find out in the first 30 days.
And posting a video a day for 30 days is a great way to make a big splash, or as big
of a splash as you can.
Because itís gonna be hard and the first couple of months, youíre hardly gonna get
any views, you hardly gonna get any subscribers.
And so making those 30 videos everyday just gets you comfortable in front of the camera
and gets you in tune with the process and helps your create your own process for recording,
editing, and posting videos.
So I hope you found this video actionable and informative.
If you did go hit that like button and subscribe for more tips and tactics and in depth strategies
just like the ones covered in this video for your channel and business online.
Make sure you drop a comment in the comment section below.
If you have any questions, I do read and reply to every single one.
And until the next video keep building the business you love.