- Hey, everyone.
It's Neil Patel here for another Q&A Thursday.
I'm here with Adam LoDolce from Viewership.
- Hello, everybody.
- And this week's question is:
- Alright, this is a really interesting one
because this is from Sanket and it's
"Please discuss Facebook video monetization.",
which basically means
Facebook is now paying creators
to advertise on top of their videos.
They're taking a little bit of a playbook
from the YouTube playbook
where YouTube pays their creators for video content.
Love your thoughts.
- Yeah, it's, in other words, AdSense for videos.
- Yeah.
- Have you ever done it with your YouTube channel?
- So I do it with my YouTube channel.
So every video I release,
we do run advertisements on that channel.
Of course, we block any of our competitors
from being able to run ads on our channel.
But yeah, it's just a little bit extra money
for the business,
and it kinda pays for editing
and some extra stuff.
But it's certainly a very small percentage
of the overall revenue of the business.
- So if you look at your YouTube channel,
you get over a million visits, or a million views, a month.
- Yeah.
- If you had to give a range,
how much income can you generate from AdSense?
- I'll just tell you.
So you get about $2,000-$2,500 per million views,
so it's not that much money.
However, it depends on your channel and your audience.
Right?
Let's say you have a golfing channel,
and Rolex wants to advertise on top of your channel.
You're probably gonna make a lot more
from those million views
than, let's say, a relationship advice channel.
So it does depend on your audience.
- But in general,
- In general.
- the monetization isn't that great compared
- to what you can make on your own.
- Yeah.
- Whatever Facebook offers,
and I don't know the number
because I hate monetization from AdSense type of platforms.
From whether it's Google AdSense or YouTube ads
or it's Facebook putting ads on your videos,
I do not like it.
It just doesn't make as much money
compared to monetizing yourself.
- Right.
- So Adam's main traffic comes from YouTube.
- Yeah.
- And that's what you're known for,
YouTube marketing, you have a relationship channel as well,
in addition to his marketing-based channel.
As he mentioned, he gets over a million views a month.
Now when you send that traffic,
when you are sending it,
when you're first starting,
because right now you have a website,
you're ranking on Google,
you're getting traffic.
- Yup, thanks to him.
- At the beginning though,
- Yeah.
- when you didn't have a popular website.
You just had a YouTube channel.
- Yeah.
- How much could you generate selling info products?
Because you used to sell e-books.
- Yeah.
- On the site, just from the traffic
from your YouTube channel?
- Just from YouTube?
I mean, anywhere from $10,000-$20,000 a month.
- So just think about it.
He put in a little bit of effort.
$10,000-$20,000 a month versus
the $2,000-$2,500 he was getting from YouTube.
- Right.
- Now that doesn't mean you can't do
one or the other or both.
Right?
You sell both the info products
and he has a Adsense type of ads?
It's just extra money for him.
- Right.
- I'm a big believer.
You just drive everyone to the main source of your income,
and double down on that.
'Cause the last thing you want people to do is click over
and go to someone else's website
when they could be clicking over,
going to your website,
and buying your products or services.
- It totally depends on what industry you're in, right?
Like, I always say that you should be making
at least ten times more from selling your own stuff
than you'd ever get paid from YouTube or Facebook, right?
But if you're in, let's say, Neil's space.
I mean, if he turned on Ads,
it'd be ridiculous 'cause he's probably making
a thousand times more from the audience
than if he ever turned on,
you know, AdSense or Facebook.
So for viewership, for my other YouTube channel,
I would never turn on my advertisement
because it doesn't make sense.
You know, you make so much more from the audience itself.
- In general, the way you gotta look at it is
if someone is advertising on your own video,
whether it's through Facebook or YouTube:
1) they're paying the company,
the network, YouTube or Facebook;
2) they're taking a huge cut;
3) whatever portion you're getting,
sure you're keeping it,
but it's not as high compared to
if you sold your own prod share service;
4) you need to keep in mind,
the person who's paying to advertise,
if they keep advertising in the long run,
not only are they paying a bigger fee
than what you're seeing because of the middleman taking cut,
but they're making a killing
because they have to recuperate their costs
from whatever product or service that they're selling.
So if you turn on ads,
you should also look at
who are the people advertising,
what are they selling,
and can you take ideas from that
and create your own product or service?
Now I'm saying YouTube ads, Facebook ads suck.
'Cause some people are too lazy
to create their own products,
keep updating their site,
put in the time and effort to do support,
whatever it may be.
If that's you,
then just create videos
'cause that's what you love doing.
- Yeah.
- But if you wanna make more money,
you need to create your own products or services.
- And I think that goes to a certain point though.
There are really two types of people in the world,
and you wanna be both if you can,
but there are creators,
and there are business people.
Maybe you're just a creator.
I know some people who are great at making videos,
but they're not good at business,
and they never will be.
Maybe Facebook monetization,
maybe YouTube monetization makes sense.
However, if you're business-minded
and you can create even a basic product,
absolutely do it.
It is so worth your while, so.
- Yeah, the only time I'm really seen monetization
from, like, YouTube or Facebook make sense
if if you're kind of like a internet type of celebrity
like the Logan and Jake Paul.
- Yeah.
- Where I don't even know what their videos are about.
- (laughs) - There's not really a theme.
It's just like their day in their life.
And I'm not trying to crap about it.
- No!
- It's like good for them.
They figured out how to, you know,
become popular minus the controversial videos
that they've created.
But if you exclude those,
they've built up a huge brand and a huge presence,
and I don't know how they would monetize
other than being an "influencer,"
getting paid to promote products,
or slapping up ads.
If you're gonna create a channel,
you ideally don't want to create a channel
that's like "The Day in the Life of"
and monetize that way.
You're better off creating channel on a specific topic,
like dating or marketing
because it's much easier to monetize and make money.
- Yeah, absolutely.
And by the way,
Logan and Jake Paul.
They'll sometimes make
their own advertisements over their channel.
So they'll pay to advertise to their viewers,
and then sell like merch,
and obviously promote other products,
and things like that.
- Technically they're probably not paying,
they're probably - Well, they're not paying.
- Other people are paying them via the ad.
- A lot of money, by the way,
to endorse certain products and things like that.
Yes, you're right. - Yes.
Those guys make like a million a month
or something like that?
That was the reported number?
- More than that, yeah.
- But it's good for them.
But they're like the 0.00000001%.
- Yeah.
- There's way more people like Adam or I
who know how to make money just by creating a channel,
making it popular within your niche,
and it's more consistent,
and it's easier.
Being the Logan and Jake Paul,
the problem with that model is
either you're extremely popular
and you'll make money.
If you're in between or somewhat popular,
you won't see much money at all.
- Yeah.
- So that's it. - Cool.
- Thank you for watching this week's Q&A Thursday video.
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