Okay, well thanks for joining us today.
We're going to be diving into color today,
and we'll be discussing why color is the most subjective factor out the four C's?
And most importantly, we are going to show you guys how to figure out
the best color for yourself.
So why is it the most objective?
And it's really simple, it's that none of us see color exactly the same.
Do you remember that dress that broke the internet?
It was the difference between seeing
the dress is black and blue or white and gold.
How polar opposite is that?
But literally, what your eyes can see is so unique, and it's your own perspective.
Absolutely. Yeah.
So with color, you're going to notice the way the colors are denoted for diamond is
they use the alphabet from D-Z. Okay.
And the general thing is what it is referring to is most diamonds that come
out of the ground usually have, a bit of a yellowish tinge to it.
And the general rule of thumb is, the more yellow there is in your diamond,
the less valuable it's going to be.
Okay.
So D is where there is absolutely no yellow whatsoever.
Tends to be the highest in price because it is the most rare.
And then basically what happens is
the more yellow there is in your Diamond price really goes down.
Oddly enough,
it actually starts spiking up around the other extreme manner on XYZ.
It's also because it's not only extremely
rare, but that's also where, you get so much yellow in the diamond,
it does look quite beautiful.
Some people really like that, hence a higher demand for that as well.
Absolutely. Take a look at these diamonds.
Can you see a difference in color?
Some people are extremely color sensitive, while others are not.
Now when you're looking at diamonds like this,
most of you probably will not see a difference.
And the simple reason is at this angle, it's reflecting light, it basically
distorts what we think is colored.
So the actual proper way that when we like to see a diamond's color.
It's referring to what we call the body color.
And in order to see that, you actually have to look at the diamond from
a completely different angle.
So first off, they've got to be flipped upside down, tilted at a bit of an angle
and when you do that, now you should see how it gets a little
bit more yellow, maybe even brownish from left to right.
So what's a good starting point?
So a good starting point a lot of people
read about is stay with a Diamond that's colored I or higher.
That's not too bad of a starting point, and you can see from there.
So just, like, clarity, the higher you go up in color,
the bigger premium you're going to pay because it becomes more rare.
So moving on to the thing for you guys.
So how do you figure out what is the best color for you?
And the answer is really simple, but extremely important.
You need to look at stones that differ in color.
Let's say the same shape that you're looking at in varying colors side by side.
Okay, so for 99% of us, if we do see color,
we're going to see it as a comparison, not of it by itself.
So you just really want to see the diamond
side by side, and you'll be able to assess your own color sensitivities.
Are you able to pick up some yellow in the diamond?
If so, then you're probably going to want to go higher up in color.
But people are very different.
I mean, in terms of their color sensitivities.
Yeah. And then you're just going to juxtapose that against the premium
that you are cost.
And I think that's something often when
you assess that side by side, it's going to look different for everybody.
The other important thing is you should
not know what color each of these stones are to see if you see that difference.
And then 8 out of 10 people, honestly,
from a D to an I cannot see the difference.
But if you do, you'll figure out at what range do you start to see that difference.
And then anything beyond that, maybe you cannot tell the difference anymore.
Yeah. So don't focus on the letter,
focus on what your eyes can see.
And if a G and an I look exactly the same to you.
Then go with an I. You'll save money.