- You might be wondering what the heck you need to do
to create a YouTube channel that will sell books.
If you are, this video is for you, my friend.
Stick around.
(upbeat rock music)
Hey there, I'm Julie, the book broad, from Book Launchers,
a fantastic self-publishing services company
that will help you write, publish,
and promote your nonfiction book to grow your business.
And the best part is you keep all rights and all royalties.
I'm also a YouTuber,
and it's one of my favorite things to do in my business.
Truthfully, it's gotten way more fun
since cool people like Joslyn Carter, Ron Neitzel,
MrMikedaclown, Crystal Fontanez, and Lucille Collorton,
started hanging out and commenting on my videos.
Thank you. (laughs)
I appreciate you guys so much.
But I didn't start here.
Check out my first videos.
Search Julie Broad Rev N You,
that's R-E-V-N-Y-O-U. (laughs)
You're welcome.
Oh, and by the way,
that channel helped me sell a lot of books.
And I sold that channel with my website
for thousands of dollars,
years after I stopped uploading to it.
So there's value in everything you create
if you do it consistently, and just keep getting better.
And there's plenty of other amazing YouTube creators
who will give you tips to create a great channel
and build up your videos.
I am certainly not the foremost expert on this.
But for authors, here are my seven tips.
Number one, choose your channel name wisely.
I wouldn't name it after your book.
Personally, I'd do it after your business or your own name,
so you can build a community around it,
and use it to promote what you do beyond the book.
It probably won't be the last book you write,
and a year from now,
you might be tired about talking about your book.
You want to stay in touch with the subscribers
you've worked so hard to connect with,
so choose your channel name wisely and go from there.
Number two, start your channel before your book comes out.
When your book goes to the editor,
this is a great time to get your author website,
author newsletter, and YouTube channel
all set up and ready to go.
If your book is out, it's not too late.
But if you can start your channel three months before
so you can begin to build up an audience
to share your book news with, that's ideal.
Number three, land your content.
Look at your book and pick 10 to 12 tips
you can pull out of your book,
and turn into three to five-minute videos.
You could do something like the single important tip
to achieve x result.
Five things you don't know about your subject,
but you should.
Or three myths about your subject.
You already have this material in your book,
just grab those short soundbites,
and sketch out key points for your video.
And check out this video here or here, I don't know.
There's a video link up here if you want to know
how to create great videos without giving away
all the good content in your book.
Number four, block aside a whole day
to shoot your first set of videos.
I recommend this because then you only have
to do your hair once. (laughs)
But seriously, the first time you do this
you're probably going to scrap a dozen takes
before you start to get rolling,
and really get in a groove.
And then once you're in a groove,
you can shoot four or six, 10, who knows how many videos,
and you're set for a month of content.
Number five, invest in some lighting and a mic.
A shotgun mic for your iPhone is fine.
Shure has some great products to help with this.
I'll put some links in the description below,
so you can see some of the stuff I've used in the past.
But it's a small amount of money
for a big difference in quality on your shoot.
Number six, I recommend hiring a video editor,
but in my early days I did all my video editing myself.
I bought Final Cut Pro and spent hours on YouTube
learning the ropes.
But there's plenty of iPhone apps now that allow
for basic editing for your videos, and make a fast upload.
Just keep it simple.
It's far more important that you start posting,
then you worry about perfection.
And if you don't want to worry about perfection at all,
go live. (laughs)
Right now it's still acceptable to go live
without high production value.
Just be well lit, with good sound,
and pay attention to what's in your background,
and go for it.
Number seven, plan to post at least once a week,
every single week for the time
leading up to your book launch,
and ideally for the months afterwards.
Consistency is so critical, I can't emphasize it enough.
Check out this video for review and some tips from the book,
The YouTube Secrets.
And if you want to get the absolute best tool
to help you improve your channel
and track your progress as you go,
I highly recommend Morningfame.
Link below for you.
The link below is probably an affiliate link,
but it's because it gives you one month free
if you click that link and use it.
I love Morningfame's analytics and recommendations.
Before you go there, make sure you smash
that thumbs up button and leave a comment below
about your YouTube channel building journey.
What are you going to call your channel?
What's it going to be about?
And if you already have a channel, share it below,
and pop into other commentor's channels
and say hello there, too.
If we're all friends,
then we can all grow on YouTube together.
See ya on the next video.
Go ahead, watch this one, or watch this one.
Or maybe it's over here.
There's a video around me
that you should be clicking on, right now.
Click on it.
(upbeat rock music)