Is stealing content OKAY? Certainly, it is hard to
find someone who never used pictures from the internet or the music in their videos.
Maybe, some kind of breathtaking recordings from drones or just any simple video footage.
Did you know that you can lose a considerable sum of money? A REAL BIG FINE. This is the
THING that can threaten each of us and YOU as well if you don’t consider the basic things.
No doubt, that very often other users’ content NOT SIMPLY INSPIRES others to create, BUT
they ACTUALLY COPY the content and post it on their channel.
Obviously, it is plagiarism, and a copyright infringement.
But if you REALLY NEED to use the other people’s content - you have to know what Content ID means.
Most importantly - to understand what Copyright Strike is and HOW to avoid it.
Of course, you can say that you saw a THOUSAND TIMES how people use someone
else’s content in their videos. For example, Michelle Phan (a beauty blogger with almost 9M
subscribers on YouTube) who was sued by Ultra records (their list includes such artists
as Steve Aoki, Kygo and Calvin Harris) for using copyrighted background music.
YES, it is possible to do, but it’s not that simple! It is essential to know a
particular set of rules. Soooo, watch THIS video till the end to not lose your money
My name is Diana and I’m a Creative Director in YouTube promotion. And our topic TODAY is
COPYRIGHT. Sounds scary? No worries. We will sort it ALL out for you AND EXPLAIN IT in SIMPLE words.
Now we own NOT only MATERIAL things, like CARS, PHONES, even YACHTS, but also we have intellectual
property rights. If you violate copyright laws you’ll face a PENALTY for this, THAT’S FOR SURE.
If you don’t want to deal with going to court as Michelle Phan then you SHOULD CLEARLY understand
what this copyright THING REALLY IS: There are ONLY 6 formats:
Audio-Visual Material: movies, series, AND,
of course, VIDEOS POSTED ON THE NET, including YouTube content.
Music content regardless of artists’ popularity and whether they are alive or not,
as well as music sounds. I MEAN, REALLY. Even LAUGH TRACKS can be owned by somebody
Literary works: such as lectures, articles, books and so on and so forth
Artistic works: paintings, posters, AND, advertising as well
Video games and computer programs
Copyright in dramatic works - theaters and performances
SOOOO, you have to be REALLY careful if in YOUR video you use different kinds of references,
sounds and footages which YOU didn’t make. IMPORTANT! EVEN IF you quote authors or tag
them, STILL, it DOESN’T MEAN that you have a RIGHT to use their content.
You’d probably agree, that if YOUR video gained LOTS of views, and then,
OUT OF NOWHERE, YouTube decided to DELETE THIS video because of a copyright infringement?
ANOTHER POINT - when you make a REALLY COOL and UNIQUE content, BUT, your video is not
gaining even 1000 views like us on our Youtube channel eh. In this case you might think about
turning to Viewsta page, where you’ll find a WIDE RANGE of promotion services for YouTube.
You can get subscribers, likes and comments LEGALLY and without any bad consequences.
THIS is a fast and effective way to get MAXIMUM EXPOSURE on the platform and receive
recognition your content deserves. The ONLY BAD thing is that you may
get TIRED from answering all the questions from your new subscribers.
HOW DOES YOUTUBE IDENTIFY CONTENT INFRINGEMENT?
You think that on Youtube there are hundreds of people sitting
and ACTUALLY ANALYZING each video and look for matches? NO WAY.
From 2007 Youtube has its OWN SYSTEM that REVEALS CONTENT that was COPIED - content ID.
This system sort of ‘SCANS’ video and audio from authors,
and THEN AUTOMATICALLY compares other videos to find matches.
SOO, if you copied or used the whole video or just several parts of it - it is VERY possible
that the authors of the content will get monetization, NOT YOU, for your video,
SEE? What is more - they have all rights to require the DELETION of your video.
The WORST thing that can happen to your channel - it can get blocked.
You’ll get a short notice of THREE STRIKES BEFORE you will be blocked.
Strike is a result of a complaint that is filed by the owner of the content that was
used in your video,violates Youtube policies or any other copyright infringement on the platform.
WHAT IF YOU GET 1 STRIKE?
Simply you wouldn't be able to post any type of content
for a A WEEK. Like they freeze your channel for this period of time.
This includes live streaming and other types of a channel’s activity.
IMPORTANT! HERE’S THE THING You get a 1 week freeze period
BUT your STRIKE will remain on your channel for 90 DAYS. SO, after 1 week you can upload
content again BUT make sure you don’t get a new strike while on a 90 days period.
IF YOU GET A SECOND STRIKE You won’t be able to post
anything on your channel FOR 2 WEEKS if you get a second strike WITHIN THESE 90 DAYS PERIOD.
THIRD STRIKE? If you get a third strike within 90 days
it is LITERALLY a CATASTROPHE. YouTube won’t allow you to post anything at all. HOW? All of your
videos and all comments will be deleted. EVEN MORE - YOUR YouTube accounts will be BLOCKED FOREVER.
And one more thing - you won’t be allowed to ACTUALLY CREATE new YouTube channels.
We highly advise you to get the idea of how to not have a copyright infringement AS WELL
as understand YouTube's Community Guidelines. NEVER POST THE CONTENT ON THE FOLLOWING TOPICS:
Nudity & sexual content Suicide & self-harm
Harassment & cyberbullying Hate speech
Misleading or deceptive content Spam, deceptive practices, & scams
Child safety Fake engagement
On YouTube there’s a lot of CHANNELS that upload videos from other authors, like short parts of a
longer video without authors’ permission. SEE… this kind of ‘account holders’ come up with
nothing new, they just TAKE THE CONTENT from other channels and upload it on their channel. DATS IT.
At THIS moment some users begin to go nuts having ONE. BIG. QUESTION: “THEN I CAN’T USE ANYTHING
MADE BY OTHER PEOPLE AT AAALL?” NOW WHAT? …CALM DOWN. TAKE A DEEP BREATH.
And CONTINUE LISTENING
FORTUNATELY, there are A LOT of ways to have access to the author’s content.
Let’s start with music. If you need a cool background music
Youtube offers a Library of free music and different sound effects.
From THERE you can download tracks and use them in your videos without any consequences
For all types of content YouTube has a SPECIAL KIND OF LICENSE. CREATIVE COMMONS. This license
allows artists to USE content. To find a video containing it on YouTube, simply pick a filter
“Creative Commons” in the “Feature” section. Content licensed with Creative Commons also posted
on Wikimedia Commons, Openclipart, Wikimapia, OpenStreetMap, WikiSource, Intratext and others.
AND, for example Pixabay and Unsplash use their own license, BUT you can use
royalty-free files from these websites. SO! Why are there accounts that still use
movie scenes, music tracks and other types of content? Like, for example, Jeremy Jahns?
For those who are not familiar with the Jeremy Jahns channel - he has almost 2M subscribers
and almost 800M views. He is an American YouTuber that makes weekly movie reviews,
analyzes popular movies and gives his own comments using comedy. He gives his honest opinion about
films, talks about authors' mistakes, in other words, makes fun reviews of these movies.
AND, what's most important to us is that he USES ENTIRE
movie clips in his reviews. HOW DOES HE DO THAT WITHOUT BEING BLOCKED?
FIRST - The amount of information borrowed In his YouTube views Jeremy Jahns uses a SMALL
part of MOVIES for his reviews. ACTUALLY, there is a small lifehack. A HUGE NUMBER of YouTubers
BELIEVE that it is POSSIBLE to use ANY KIND of video or music tracks no longer than 5 seconds.
I mean, a lot of popular YouTube channels ALREADY use it. BUT! We warned you! Use this method AT
YOUR OWN RISK. There’s always a risk when you use someone else’s material that has a copyright.
NOW, let’s go back to Jeremy Jahns. The next thing is - HOW we use someone
else’s work (content). When Jeremy Jahns uses some of the movie scenes - his aim IS NOT to ACTUALLY
COPY it! He comes up with his own ideas and makes ABSOLUTELY NEW kind of content, ORIGINAL one.
He shares his own opinion on that matter and makes his own reviews. AND SO - he creates NEW content,
a new kind of product. So the significant part of his videos is just him giving his own opinion.
As a creator, YOUR goal is to NEVER cause any kind of harm. No matter how much Jeremy Jahns
criticizes some of the movies in his videos - his reviews make a huge impact on people’s interest
to watch a movie. SO, movie makers don’t actually LOSE money, they PROFIT from
it and increase their movie budget. Well, now that all Youtube creators
borrow content, how can you UPLOAD and CLAIM your videos? It’s VERY easy! You can do that via Studio
Content Manager. You can do that in the YouTube dashboard - after selecting necessary videos - and
claim your video in the “Rights Management tab”. These were the main Youtube copyright and fair
use policies. This is a hard topic and creators should consider a lot of details before uploading
their content. SO, if you have any questions on that matter and you want to know more about it,
leave your questions under this video and we’ll surely answer them.
Viewsta was with you today. We talk about EVERYTHING that can be USEFUL and HELPFUL
for YouTube creators to develop their channers and make them more visible on the platform.
Stay tuned for our next videos, for now,
we thank you for watching and we’ll see you VERY soon. Hasta la Viewsta!