whatever you want to do if you want to
be a social media manager for local
restaurants then you're making a list of
local restaurants which I don't
recommend by the way for various reasons
you can see our other past videos on why
I do not work with local businesses
anymore and do not recommend our clients
do either this video is brought to you
by mail rush do a cold email automation
tool stick around till the end to learn
more but for now enjoy the video let's
talk about how to find your ideal client
now we all want to work with our ideal
clients don't we clients that aren't
nightmares to work with don't ask for
refunds that you can succeed with so
let's talk about how to get them because
I'm working with my ideal clients our
students are crushing it I'm selling
into a market that I can deliver value
in and that our students really respect
and pay high rates for it is amazing and
it starts by defining what is your ideal
client what are we actually looking for
here and it comes down to three things
and ideal clients should have three
things one it should be in an industry
or sector that you have experienced or a
case study in two you should be good at
what you do if not great and three you
should enjoy the work that you do now
you don't have to 100% love the work all
the time there's gonna be Ed's and Flo's
in life right sometimes you're gonna be
really depressed but you're still able
to do the work you just don't want to
completely hate the thing that you end
up with working with an ideal client
means you should not hate your job and
it should at least beat sitting in an
office all day you don't want to
downgrade by becoming an entrepreneur
and I'll talk about that in a second so
how do you do it how do you find clients
that you have a case study for that you
can fulfill the work because you're good
at it and that you enjoy what you do how
do you find those three well it is a six
step process that we'll talk about right
now the first thing you want to do is
blue sky brainstorm which means sit down
with your notebook and write down what
you think your ideal client is what
money are they making what industry or
the end what do you even want to be
doing if you could do anything this is
why it's called blue sky the sky is
empty you could do anything regardless
of your skill level regardless of
whatever what do
actually want to be doing in your life
write that down then close it go take a
walk come back edit the list is this
list still true after you've taken a
walk and thought about it for 20 minutes
then keep the notebook closed after that
edit wait a day come back and edit the
list again does it still feel right so
that's step one and that should help you
not get trapped in some ideas that you
were able to just be excited about for
10 minutes because you're coming back to
the list a couple times and that blue
sky brainstorming is gonna resonate with
you a lot more once you've taken a
little bit of time with it the second
thing you want to do is look at your
past jobs what did you enjoy doing what
would you want to do more of and what do
you want to do less of what did you hate
about the old jobs what did you like
about the old jobs and keep that top of
mind you can even write that in the
notebook as well just list making here
right we're not trying to come up with
any answers at this point we just want
to get your brain going we want to get
the cycles actually going and really do
these exercises if you want to find this
the third thing you want to do is think
about who do you admire in the media for
me I thought about all of these
different people and I always had a
strong desire to be like the people in
the sales movies so not really like
American Psycho or Wall Street but more
like the sales guys in boiler room or
Glengarry Glen Ross or II my favorite
show about sales which was Mad Men and
specifically within Mad Men I didn't
really want to be Don Draper who I think
most people want to be didn't really
want to be Peggy I wanted to be Pete
Campbell the young sales guy and there
was a reason for that because I felt
like a young sales guy something
resonated with me about the Pete
Campbell character for you maybe you do
want to be more of a Peggy maybe you do
want to be Don Draper or Roger Sterling
or one of the other characters in that
show but it depends completely on you
and that's what we're looking for here
what is ringing a bell in your head when
you think about the media that you
consume who speaks to you in those shows
and what is their job for me it was easy
because I like the shows about office
work maybe you're watching like West
Wing and you really
be in politics who knows ideally you
want to find something that resonates
with you that's why we're talking about
the ideal client my ideal client is
going to be completely different from
your ideal client so once you've done
that once you've had all of this time to
think you're gonna wait a day you're
gonna go to sleep sleep on it wake up
the next day and make a list of at least
five real jobs and industries for
instance you might write down film
editing for fantasy television or
salesman for an ad agency make sure that
these are real tasks that have money
attached to them and real industries
that actually exist that's it and I know
we're talking about entrepreneurship
here and the reason why we're going for
actual tasks is because the best
business ideas are the ones that people
pay for you write down for instance film
editing for fantasy television that
could mean you start an editing agency
or you become a freelance editor that
does not mean you have to get a job
working for or whoever same for salesmen
for an ad agency you could sell lead
generation kind of like we talked about
in the course email 10k you could sell
sales or even just do freelance sales or
start your own company that does ad
agency work the other thing is this list
can be wildly different one is film
editor the other is salesman and they
can be on the list of the same person
because we're gonna sort it even more in
the next step so you have this list of
five after all of this thought after all
of this deep research into yourself and
what you truly believe then what you
want to do is pick the one you're most
excited about it doesn't have to be
something you want to do for the next
thirty years or even 30 days just of
those five which one are you most hyped
about right now in the moment decide on
it then what you want to do is write 100
cold emails targeting people that will
buy from you in that industry so for
instance if you want to be a video
editor for fantasy television you're
making a list of production companies if
you want to be a Salesman for ad
agencies you're making a list of ad
agencies etc all the way down the list
for whatever you want to do if you want
to be a social media manager for local
restaurants then you're making a list of
local restaurants which I don't
recommend by the way for various reasons
you can see our other paths
videos on why I do not work with local
businesses anymore and do not recommend
our clients do either so pitch yourself
following the cold email process that we
talk about in email 10k or in free
videos on this channel 20 emails at a
time optimizing after each 20 to make
sure that the open rates high enough
that the first lines work that the body
of the email works you're getting the
responses you want etc optimizing each
send until you see the results then you
go to number 6 if you're burned out at
any time
quit you can always come back but if
you're already burned out after sending
30 cold emails pitching yourself as a
video editor to Fantasy television if
that dream is not lighting a fire under
you and pushing you to work ditch it
right now you just saved yourself 30
years of working in a career you hate if
you can't even get excited about film
editing and fantasy television for a
week while you try to actually get that
job you did not want it and you've
learned something valuable about
yourself there
that's not your ideal client good you're
one step closer to finding what is your
ideal client and then you move on to the
next thing you tried the same thing
again and one of them's gonna hit and
you're gonna be super excited and you're
gonna be with your ideal client and all
of your wildest dreams will then come
true so to recap how to find your ideal
client first you want a blue sky
brainstorm then look at your past jobs
figure out who do you admire in the
media make a list of at least five real
jobs and niches pick the one you're most
excited about and if you're burned out
at any time move on this video is
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emails all right back to the video so
that's that how did this process work
for you let me know down in the comments
smash that like button to encourage the
YouTube algorithm
it really helps boost the video up if
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the video like that so if you want to
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do it sign up for email 10k if you want
to learn how to grow your business take
it to the next level and target
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more free content we do videos three
times a week thanks for watching I'm
Alex Berman