- YouTube dominates the internet
by taking up almost one third
of the world's internet traffic, huge.
With millions of hours of content being uploaded daily,
it can be a challenge for marketers
to stand out organically.
It's not only required to create
and produce organic content,
but it's highly important that they're optimized
for best performance.
Just creating a YouTube video won't cut it anymore.
The old mantra of create it and they will come,
doesn't hold much ground.
Luckily, it doesn't take rocket science
to begin optimizing your YouTube videos.
In this video we're gonna cover what it takes
to ensure that you get the maximum exposure possible.
And if you wanna learn more
about crafting the best YouTube videos,
check out my YouTube video checklist.
It's a great introduction into what it takes
to be successful on YouTube
and you can get that for free in the description below.
Now let's get started.
Tip one, start adding locations
to generate local reach.
If you're a local business, by adding location
to your YouTube videos, you'll allow them
to be geo tagged and discoverable locally.
This will generate higher quality
of views and engagement rates.
Getting better quality views is important
if you wanna make more sales
or increase your leads for potential customers.
Simply do this by going to your YouTube video manager
and click edit next to the video you want.
Click the advanced settings tab below your video
and type in the location under video location.
Once you've done this, nearby viewers can now identify
that the video content is developed locally.
Say hello to new clients.
Tip two, edit your embedded YouTube video playback
for longer view through.
This tip works best when you embed your YouTube content
on your website.
However suggestions and links in your video player
after the video can encourage users
to go out of your website.
To avoid this from happening,
try adding parameters to your IFrame code
to influence your users to stay.
Use this to remove the video suggestions
at the end of your content by adding this code
in your embed code.
You can turn off the related video feature
that will prevent users from seeing other content
on your website.
(whooshes)
Here's an example link with that control.
Tip three, optimize every inch
of available text space.
The best way to make your video searchable is
to optimize and fill your titles,
descriptions, and tags, with the right key words.
Some important things to consider.
Video title, while YouTube allows
for 100 characters, the best performing titles
are written in around 50 characters.
Make them thumb stopping enough
by either phrasing a question,
addressing a problem, presenting examples,
or including numbers or figures.
Think of what people might Google
to find your video.
For example, how to use Canva,
best times to post on social media.
These are terms people will search right on Google
and if you're video shows up first
in the results, (dings) bingo!
Video description.
While you can add more than 1,000 characters
to your video description the easily viewable
and readable part are the first two lines.
Make sure the first two sentences have fully described
and captured what the video was all about
or you can do like what I do.
I put my call to action in that first spot.
Tip four, don't forget in-video messaging.
Aside from the text spaces
you can also make use of YouTube
in video messaging to improve your viewability.
They make your content engaging
and pushes your users to take action.
Here are two of the most crucial ones.
Info cards, they enhance your content
without being too intrusive.
They present relevant information
that your users want.
An I icon will appear in the top right corner.
When a user clicks this, it expands to direct users
to either buy now, learn more, watch a video, et cetera.
End screens, these can appear during the last few frames
of your video, usually they last five to 20 seconds.
In the early days of YouTube,
you had to edit this and incorporate annotations
to make them work.
Now it's a built in feature.
(dings)
Use this to promote at least four videos,
playlists, channels, or even encourage users to subscribe.
Use these organic optimization secrets
to boost your shot at getting noticed on YouTube.
This will be able to get you a leg up in getting views,
but remember that you're limited in optimization
if you have bad content.
Try evaluating your content
and review how you present your videos
if you're still not generating results.
Thanks for watching.
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comment below, and of course, subscribe
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(upbeat music)