In a previous video, I talked about Shannon and Weaver's basic model of
communication that involves a sender with a message that sent along a channel
to a receiver. This is a very one-way or linear model of communication. It works
pretty well for explaining information technology but it doesn't capture the
face-to-face dynamics that most of us experience and feel. So several years
later, some other researchers like Paul Watzlawick and
his colleagues as well as Barnlund came up with what we now call the
Transactional Model of Communication. And that's the one we're going to unpack in
this video. So let's get into the details.
Hello again friends. I'm Alex Lyon. If we haven't met yet, this channel,
Communication Coach is here to help you increase your personal impact so you can
lead the people around you to higher levels of excellence. And a huge part of
that is becoming a little more educated on the communication process. Probably
one of the most helpful models of communication to understand face-to-face
interaction is the transactional model or the transactional approach to
communication. So let's dig into that. First, I want to talk about how this
differs a little bit with Shannon and Weaver. In the Shannon and Weaver
one-way, linear model, you have a sender and a receiver. But in the transactional
approach, the researchers that developed this say that we are both simultaneously
senders and receivers. That means that we're always giving each other feedback
both verbal and nonverbal and so in that way we're always sending messages. Paul
Watzlawick uses the phrase you cannot not communicate. Which is another way to
say you're always sending and receiving messages whether you realize it or not.
So let's say somebody is giving you the silent treatment and they're
deliberately trying not to verbally communicate. You're still getting a
message. It may not be easy to determine exactly what that message is but there's
still messages going back and forth. So you're always communicating. You cannot
not communicate. Another aspect that this model brings into the situation is the
context. So anytime you're interacting with someone, it's not isolated and pure.
You're in a context. Let's say you're in a work setting.
And that work setting shapes the way you send and receive messages.
Another aspect of this is what we call the "field of experience." I come into a
situation and you come into a situation with a whole set of life experiences,
values, and beliefs. And that's going to shape how we send and receive and
interpret the messages that we are exchanging. So that's a really
interesting aspect of this that the other linear Shannon and Weaver model
does not capture. Another aspect of this is the notion that in any kind of
interaction we have both content that's being exchanged, like information, and we
also have relational dynamics that are being built and established and
reinforced. So even if I'm just saying to my wife "Hey, how was work today?" And she
says, "Oh, it was okay." Now there's information that's going back and forth
but there's relational work happening at the same time. And, in fact, a very
simple example like that, "How was work today?" "Oh, it was okay." There's a lot going
on there because you can read the other person's nonverbal and there's feedback
going on you can hear tone of voice and you can read into what's happening. In
fact, you probably know this from personal experience. If someone says, "Oh, it's
okay today," It depends HOW they said it, not just the information or the content.
There's that relational dynamic. So this model through and through is much more
sophisticated and layered and that earlier video on the Shannon and Weaver
model I talked about how the model is simple but people are complicated. And in
this Transactional Model, the researchers came along and rounded out their notion
of how communication happens face-to-face and came up with a model
that's much more sophisticated and layered to help make sense of that human
interaction, in that dynamic that we experienced day to day. So question of
the day, what are your thoughts on this Transactional Model of Communication. I
would love to hear your comments in that section below. I would also like to hear
how you see this applying to professional settings specifically. How,
as a leader, can thinking in terms of this model help your leadership develop
to the next level? I look forward to seeing
those comments below. So, thanks. God bless. And I will see you in the next video.