- Do you ever find yourself writing about a topic
that's so niche or so expansive
that a traditional blog post
just doesn't seem like the right fit.
Maybe you're introducing your audience to a new topic
and you wanna be more descriptive,
or perhaps you're going all out
and covering everything that your audience needs to know
about a broader subject.
These situations are where you might wanna use an ebook.
In this video I'll be explaining what an ebook is,
why it's important
and how to make one of your very own
using HubSpot's free ebook templates.
Hey everyone, it's Rimi welcome back to the channel.
So an ebook is a way to go more in depth
on a subject that you want your audience
to learn more about.
We did some research and four out of five marketers
say they're actively investing in content marketing.
And more marketers stated that generating leads
for their business was a top priority for their team
than any other tasks this year.
Ebooks remain one of the most popular methods
of content creation and lead generation,
and can be used for a variety of different purposes.
For example, Wistia uses ebooks for custom data reports
like the 2021 State of Video.
LiveChat uses ebooks to appeal to a wide audience
with publications like
The Ultimate Guide to Affiliate Marketing.
And Aircall uses ebooks for the decision-making stage
with content like A Buyer's Guide
for Cloud-based Phone Solutions.
If you write and design an ebook well enough,
you'll be able to better educate your readers
and turn them into paying customers.
So how do you make one?
You'll wanna use an easy tool
like HubSpot's free ebook templates.
Our ebook templates provide a step-by-step process
for making your very own ebook from start to finish.
I'll have the link to this tool
linked below in the description box,
where you can download it for free.
When you're finished,
you'll be able to promote it on your blog,
your website, email newsletter,
or wherever else your audience lives online.
So first let's talk about writing the ebook.
Before you start designing it,
make sure that your team is on the same page
about the actual contents of the ebook.
Think about how frustrating it would be
to design the perfect ebook
only to find out you need to get rid of an entire chapter.
Take some time to create an outline, research,
and provide your readers
with a complete overview of the topic
filled with examples, sources, images,
and actionable takeaways.
Once everyone is on board with what the ebook will contain,
you can head over to start the design process.
After you download HubSpot's collection
of free ebook templates,
you'll see that it includes six different design types.
So you can use the one that makes the most sense for you.
Let's go ahead and use the Google slides templates
and select this one,
but you can also create your ebook using Adobe InDesign
or even PowerPoint.
Make a copy of the template.
Delete that first page,
and there you go.
You now have your own ebook ready to edit.
The rest of the process will look a bit different
depending on what you're writing,
but let's walk through these page prompts
so you can have a better understanding of the process.
First step is the cover page.
Here you'll wanna enter the name of your company's ebook.
You can customize the colors, fonts, and images.
Next up, we've got our table of contents
and you'll probably wanna fill this part in last,
after you figure out how many chapters your ebook will have.
After that, you can start working
on the actual contents of the ebook.
You'll see the different page templates
that you can duplicate and use throughout the ebook.
So you've got a chapter intro page,
a subsection intro, a page for prompting a visual,
as well as a page to call out a quote
or a featured resource.
You can use sites like Pexels and Pixabay
to access free stock photos.
And if you're adding data or charts,
you can use tools like Excel or Google Sheets
to make a really eye-catching graph.
Lastly, you'll wanna end your ebook with a call to action
for your product and intro to your sales team,
or even another related ebook.
And one final tip, if you wanna add page numbers,
just go to insert, then click numbers,
then check skip title slide.
To make your ebook accessible to your readers, go to file,
hover over download, and then click PDF.
After that, you can head over to your website's file manager
to upload it to your website.
So that's how easy it is for you to create an awesome ebook
using HubSpot's free ebook templates.
I really hope you guys enjoyed this video.
Don't forget to give it a thumbs up,
subscribe and click the notification bell.
Thank you guys so much for watching
and I'll see you next time, bye.
How about out a quote
and
(chuckling) the rest of the process will look a bit,
the train is coming by.