Let me tell you right now and this is the plain truth if you are a complete
beginner with absolutely no digital marketing experience and you're planning
or you're thinking that you can buy a course and set up and run a successful
marketing agency then you need a reality check and I'm about to give you that
reality check right now I'm wanting to put this message out there because like
I said I've seen so many of these videos about how easy it is to set up an agency
when it's really not and I actually get a few questions about how it is working
in an agency how can I set up an agency etc etc so I want to give my HONEST
opinion out there because I've bit for a bit slimy with all these videos out
there and all this sort of fake persona about marketing agencies so this is the
honest truth and if you really do want to set up an agency I'm going to tell
you how to let me explain citing a social media marketing agency or any
marketing agency for that fact is infinitely more harder than you think it
would be it's more harder than all these videos on making it out to be I get it
though it seems easy on paper your parent lis going out there you're
pitching businesses you're convincing them that they need digital marketing
you get them to sign up on a contract and partner with your brand and then
from there you either complete the digital marketing services yourself or
you outsource it to people that actually know how to digital market like I said
it sounds easy right but no it's not and you're probably wondering how do I know
I'm giving you this perspective and this honest truth as a digital current
digital marketing manager as someone who has freelance in the past and as someone
who has worked in for renown agencies all the way from small to medium
businesses serving servicing small to medium businesses all the way through to
a global multinational agency so I do know my ship I'm talking about clients
that are global brands clients that none of these SMA
guys can get if they wished okay I'm talking about I'd spent at the millions
of dollars in single month this is legit business here and online lights I know I
attended an awards ceremony the other night an entry award ceremony where our
agency took out the best digital marketing campaign in Australia so check
the club salad now my boys and I be popping off like all the pills she's
taking her young car they do it's not because the hotel vacant turn it lad
will sound out on that loud she and beat to lunch die nothing fucks with his damn
breath but because off they just can't compete with his heartthrob snatcher
curb a love her lights election Yonsei young feels too slick like let's start
off the width s MMA courses it's a mouthful so social media marketing
agencies so there are some terrible courses out there and actually there are
some great courses out there however even if the course has a hundred hours
of great content in the course itself there is no way that you can just sit
through a course and be prepared to run an agency in person have the knowledge
the expertise the business acumen to run that agency successfully the gurus need
to stop playing down the difficulty of setting up and running an agency it's
not something that you can just simply automate and set and forget whether you
like it or not marketing agencies are in the servicing niche you are servicing
your clients so what that means is you need to get in front of them face to
face meetings you need to report to them you need to even take them out and
schmooze them and dine with them to keep and retain that client relationship if
you don't then good luck to you your agency will not last that long because
your client churn rate will be so high and hey even if you're able to automate
your entire agency and you're able to outsource everything okay it's one thing
to get good results for your clients and even that is tough month to month month
regularly if you get great results for them good work however you need to
retain that client relationship that is arguably more important than getting
them good results all the time it's all about relationship and if you're
outsourcing everything and you're keeping back on the beach and not
servicing these clients you're going to burn your agency is going to burn like
every other business it is a long-term play you need to be in the business the
founder needs to be servicing the clients okay you can't expect to be a
shortcut way to make profit you can't set up an agency outsource everything to
make a quick buck because you are going to lose all your clients and that's not
a sustainable business yes you can set up a marketing agency through these
courses okay the foundation is there however I can
guarantee you that 99% of you if not more than 99% of you will fail in the
long term a marketing agency isn't something you should run into in the
professional world you very rarely see someone under 30 you running a full
blown marketing agency or digital marketing agency that is turning over
millions for good reason but for the people that are still genuinely
interested in setting up a real marketing agency and not something that
is a shortcut or not something that is fake then I'm gonna give you three tips
on how to get started properly tip number one would be to understand
digital marketing to get amongst it okay it's kind of like at the moment what I'm
seeing is a lot of people that don't know how to execute on Google Ads how to
execute on Facebook Ads at all in this starting a marketing agency it's
ridiculous it's kind of like starting a car servicing company not knowing a
single thing about cars how do you know what to fix in your business how do you
know when employers aren't doing the right thing things on these platforms
so my recommendation first and foremost is to get digital marketing experience
and proper digital marketing experience no guys just setting up
Facebook ads and just setting up some Google ads and doing some basically
retargeting does not mean you know how to digital market in this age
unfortunately everyone is apparently a digital marketer but whether you're
authentic or not is a completely different question second thing you want
to be doing is freelancing or at least even getting an internship so to the
first point you need to be getting experience first need to be
understanding digital marketing so - in order to do so you need to get into the
industry you can do this simply by getting internships you can freelance
for people and you can even volunteer your time to digital marketing agencies
that are established in your area so I know someone actually here's a quick
story that got to the glass ceiling he was about a mid-level a manager and the
company didn't want to give him a promotion because they thought he wasn't
ready at that point he was absolutely certain that he was ready so what he did
was take his knowledge and start up his own agency this agency now two three
four years later I believe is one of the biggest in Australia and it's his
turning over millions and millions of dollars every year third tip guys is now
this is the to the point of courses do not imitate you want to innovate okay
that kind of rhymes - that sounded kind of cool but seriously you do not want to
imitate a course okay because it's going to be a cookie cutter shortcut if you
imitate an agency set up okay like every other people that's taking the course if
there's a really popular course with thousands of people in it and you're
copying that exact same set up you know sooner or later and this is an industry
trend clients or businesses are going to realize that hey we don't need the
middleman we don't need the agency if this agency looks exactly the same as
the next agency there's no reason for them to stay especially if they're
offering their services for cheaper so make sure that you firstly understand
digital marketing and that you're innovating your marketing agency not
copying it okay and you do not want to copy absolutely
everything I'm talking about sales funnels sales pitches make it your own
thing that is what is going to make you successful and differentiate your
business hi guys that is I know this was a bit of
a rant of a video but I'm glad to get it off my chest I feel kind of icky with
all these fake messages going out with these people claiming to know how to
start my marketing agencies and I'm sure some of them have done a great job in
the sense that they started up an agency whether it's long term or not I don't
know and I am sure though that the majority of them will not turn out to be
long term plays they will soon find out that my signing up and marketing agency
is much harder than they think it is so if you're going to do it I hope you're
doing it right and I know this is different contents of what I usually put
out if you're interested in more of this sort of content about marketing agencies
and you want an industry insight from me about digital marketing in different
marketing agencies then let me know happy to make more content around this
but otherwise guys as always thanks for watching and keep on hustling