I'm gonna tell you seven YouTube features
that are free for you to use that are actually built
into YouTube that can help you get more views.
And we're starting right after this quick word
from our sponsor.
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But when it comes to YouTube's features,
the very first thing that you want to make sure
that you're using is the pinned comments.
If you're not familiar with what a pinned comment is,
it's basically where you can write out a comment
saying anything that you want, and you can actually pin it
to the very top of your comments section.
You can pin your comments with this feature,
or viewer's comments with this feature,
but the way to use it to get more views,
is to actually write out a comment
that recommends one of your other videos
and you actually include a link in that comment as well.
The cool thing about that is as people
are scrolling down the page, they see the recommendation
pinned at the very top of your comments section,
and some of the viewers are going to go over
and watch that other content that you recommend.
If you're currently getting a little bit of views
on your videos, you'll see a little bit of trickle over.
But if you're getting a lot of views on your videos,
you'll actually see a lot of people head over
and check out those other videos as well.
Now, if you wanna take that up a notch,
you use the next feature that I'm gonna be talking about
which is playlists in combination with the pinned comments.
So when you're recommending what people should watch next,
you've actually built a playlist and that playlist
has more videos inside of it
that they would be likely to watch
based on what it is that they're interested in.
Which is something that you've already proven
that they're interested in
because they're watching that video
on the topic that you're talking about in the first place.
But the powerful thing about playlists
is that you can mark them as a series playlist
which will help YouTube identify that the content
in the playlist is related to each other,
and that helps them show that content
next to other videos that are in that playlist
when people are watching any of the other videos
in that playlist.
And when you're actually leading people
into those playlists through the pinned comments
and some of the other features
that I'm gonna be talking about,
the really cool thing about it,
is the other videos in that playlist are also yours.
Now, one other thing with playlists
that I want to bring to your attention
is I look at a lot of channel pages,
when people leave comments on my videos,
I'll go and check out the channel pages,
just so I can know who it is that's watching my stuff.
And one of the things that I've noticed
is that a lot of people aren't using playlists
on their channel page.
And because of that, when somebody lands
on your channel page looking to see more of your content.
They only see like five or six of your videos
and in order to see more
they have to click on the videos tab.
Where you could've just made it easy for them
by putting playlists on your channel page in sections,
which allows people to see more of your content at a glance
and more importantly, you group content together
in your playlists and present it to your viewers
in a way that makes the most sense
to the people that are coming in.
Next is your video descriptions.
Now with your video descriptions,
you can actually use these in a couple of different ways.
The very first being is that you recommend a video
above the see more option.
Now, on a mobile device, people are not gonna see that,
they actually have to tap into the description
in order to see it, but for all the people
that are watching on a desktop,
they're going to see that
when they're scrolling down the page.
They'll see that recommendation in the link
in your description above the see more.
So what we've done so far,
is we've taken the video watch page,
where they just see the one video
and maybe YouTube recommending more of your videos
in the sidebar.
And we've just added the pinned comment,
that's one more entry point into more of your content.
And we just added the description link
above the see more, which is another entry point
into more of your content.
Now, we're going to take this even further,
and we're going to actually open that video description.
And what you wanna do when that video description is open,
is you also wanna add links to relevant playlists,
and links to relevant videos in your description as well.
And I know what you're thinking, you're thinking,
Nick, nobody even looks in the description.
But I can tell you, you are wrong.
Especially if you tell people that you have stuff
in the description.
For example, in all of my video descriptions,
I have links to videos that will make sense to you
and I also have list of resources down there
that will help you do different stuff on YouTube.
So if you're not looking in my descriptions,
you're actually missing out.
But the idea here is even though the stuff
that's actually in the description when it's open,
even though the stuff down there doesn't get the visibility
that the pinned comment
or that the link above the see more gets.
It's still another place to where when people
are exploring what's going on with your video
or your channel, that can lead them
to watch more of your content.
Next is of course, your end screens.
Now look, if you're on a mobile device.
The end screens are gonna be a little bit more
difficult to get to, what you can do
is you can actually use the Google Chrome browser
in desktop mode on your phone.
And in most cases that will let you in.
But as a disclaimer, that's changing all of the time,
so it may or may not let you in
based on what it is that you happen to be
watching this video.
But if you are doing this stuff on a computer,
you wanna make sure that you're using your end screens.
You don't have to use the full 20 seconds,
but you do need to have your end screens on your videos,
because if you can get people to the end of your video,
some of those people are gonna click through
your end screens to watch more of your content.
So what you've done in that situation is this,
you've taken that video watch page,
where they're just watching that one video
and maybe some stuff over on the side.
We've added the description link,
we've added the deep description links.
We've add the pinned comments,
and we've add the end screens.
So we've just added four more points of contact
or four more opportunities that you can have
to get viewers to watch more of your content
just on that one page.
Next up on the list, and I know currently,
some people have this, some people don't,
so if you don't have it yet
then you can skip to the next one.
But If you have the community feed,
make sure that you're dropping videos in there.
Of course, you'll wanna ask questions
and you'll wanna post pictures and things like that.
But make sure as part of what you do
with your community feed, make sure part of it
is dropping videos in there, specifically to playlists
that are driving people into more of your content.
Because here's the thing,
community posts end up on homepages,
so because of that, you wanna make sure
that you're taking advantage of that particular feature
and trying to drive people into more of your videos
as well as using it as a tool for engagement.
Another feature that can also help you get more views
is using the watch later option
in YouTube Stories if you have that.
All you have to do for that one is post a story of yourself
telling people to go and watch another video or graphic,
or whatever it happens to be.
Click on the little emoji face looking thing
up there at the top, and then click on video
and then you get to choose your video
that you are recommending that they watch later.
And you can actually use Videoleap
the app that sponsored this video,
to put together a really cool story.
See what I did there,
a link to that's down in the description below.
Now, if you wanna learn the step by step process
to getting more views on YouTube,
make sure you watch this video right here.
Thank you so much for watching, I'll see you next time.