What did you say Tiktok is? Social commerce? Huh?
Has Gary B ever influenced you?
More and more he's talking about Tik Tok and it sure is perking up the ears of
entrepreneurs and marketers like myself. Why is that? Well,
Tik Tok has a lot of interest right now and not a lot of content.
So those who are creating content are seeing crazy views and some people are
going viral literally overnight. Here's the thing,
the same thing happened to Instagram just a few years ago.
People got interested in this app that was normally just for teenagers,
but they thought that the way to make money through Instagram was to get a lot
of followers.
But now that we see Instagram as a full blown marketing tool for business where
you don't actually need a lot of followers,
I can see that more and more people are looking to Tik Tok.
They don't want to wait years to figure out the platform and how to monetize it.
They want to jump on it early so that they can capitalize on all the interest
today and start making money from Tik Tok. So if that's you,
if you're interested in jumping on a platform early and looking at how to
actually monetize your following, that's what I'm covering in today's videos:
six ways that I'm seeing people actually make money today from Tik Tok.
And stay tuned until the end.
I'm going to share with you why Tik Tok might be more powerful than even
Instagram. Yep. I said it. I am a full-time Instagram marketer,
but I definitely have my eye on Tik Tok and I'll share with you all my thoughts
at the end of this video.
My name is Elise Darma and when I'm not working from beautiful Costa Rica,
I'm helping entrepreneurs like yourself turn Instagram into a new revenue stream
in your business. And today I'm covering Tik Tok. Yes,
another social media app that a lot of people have their eye on and a lot of
people are making money from. So based on my research,
here are six ways that I see people monetizing Tik Tok today.
The first way people are making money from Tik Tok is growing accounts and then
selling them.
So this is becoming more and more popular in the eCommerce or product space.
Similar to Instagram,
you're going to choose a niche and then go ahead and create entertaining
content,
ideally content that goes viral to attract and draw that person who would be the
ideal customer for your product.
So there are people in the space today who are growing Tik Tok profiles around a
certain interest.
Usually it's a niche topic and they might not have anything to sell,
but they're going to reach out to brands in that industry and sell their Tik Tok
profile to them and people are legit making money this way.
The good news for product brands is once they have that account in their hands,
it's actually fairly easy to sell products.
One way that people are selling products is through Tik Tok live.
They are launching products while livestreaming or they're actually holding kind
of auctions while live streaming.
And of course there is the link in the bio where you can always drive your
followers to purchase your product.
So if you're the type of person to love Tik Tok,
and you just want to grow a following around a certain topic and really build
that community around a certain topic,
go for it and then reach out to those brands who would love to have access to
those followers and sell them your account.
The second way people are making money from Tik Tok is going live and collecting
donations from viewers. This feature of Tik Tok,
I find fascinating. It's really a built in monetization platform,
literally from day one. So from what I've seen, here's how it works.
When you're a Tik Tok user,
you can go into your profile and purchase something called coins.
So for a hundred coins, I think it's like $1.39 from what I saw.
I'm in the settings of my account right now and I'm just going to balance and
it's showing me that I have a balance of zero. Haven't bought any coins,
but I can recharge. And for a hundred coins it's going to cost $1.39.
Now what do I do with these coins?
The way this is designed is that when one of my favorite creators is going live,
I can actually send them coins as kind of a way to give thanks for all of their
effort in creating the content they do. What does the creator do with this coin?
The creator turns the coins into diamonds and those diamonds can be converted
into cash via PayPal. Cool, right?
So if you build up a profile yourself, you have a lot of followers,
your followers have the ability to donate coins to you,
which turn into diamonds in your account,
which you can then convert into cash through PayPal.
On the Chinese version of Tik Tok, that app's called Douyin,
there is a next level feature similar to this. When creators are live,
they can actually attach a shopping cart to a product that they sell.
So it's kinda like QVC or the shopping channel. You can go live,
hold an auction, from what I can see,
and people can buy your product while you're live through the shopping cart
feature.
So my guess is this feature is going to come to accounts worldwide sooner rather
than later.
The third way to make money from Tik Tok is to manage influencer campaigns.
This isn't a new idea.
There are straight up influencer agencies to serve Instagram influencers
already. So the same concept applies to Tik Tok.
You can be the middleman or the broker between a creator on Tik Tok and a brand
who wants to work with that influencer. So from creating the agreement,
um, managing both parties, making sure the deliverables are all met,
just being that coordinator,
you can charge a service fee to manage campaigns like that.
Tik Tok as a platform is smart.
They actually have an internal influencer program already built in.
So if I'm a big brand and I want to reach out to Tik Tok and say, Hey,
this is the space I'm in, what influencers should I work with? I can do that.
It's so smart.
The only thing is I'm going to pay a percentage based on Tik Tok brokering that
agreement.
So that's why there is already a service where other parties or agencies can
make that agreement outside of Tik Tok.
It helps brands save a little bit of money.
The fourth way you can make money from Tik Tok is by using their ads platform.
So just like Facebook and Instagram ads, you can go Google right now,
Tik Tok ads and sign up for access to their ads platform.
So this is pretty self explanatory if you've ever run paid traffic before,
but if your market's on Tik Tok it might be worth you creating a few ads,
putting some budget towards experimenting there and seeing what happens.
Maybe you can sell more of your products through Tik Tok.
The fifth way you can make money from Tik Tok is by offering management services
for creators on the app. So you might've seen this,
but some creators on Tik Tok have millions of followers and sometimes this
happens really fast and overnight for that creator,
it's like having a business land in their lap so you could step in and offer
services to help them with their content strategy, their creative strategy,
maybe managing offers and deals that come their way. But if you're,
if you kind of have that background in production or storytelling,
you could definitely apply that to offering management services to Tik Tok
creators. Last but not least,
once you become a pro on Tik Tok,
and maybe you really understand how someone could take a video that maybe gets a
hundred views and help them get 100,000 views,
well you can simply offer consulting services.
So this is a really great way to leverage your expertise from the platform and
help people who want to be Tik Tok famous or they want to be creators,
actually boost their strategy so that their videos get seen by hundreds of
thousands, if not millions of people. Of course,
you need to have the background and the experience in this first to offer this
as a service. But once you're there,
I mean people will pay to have your experience and your brain on their account.
And if you help them get any deals or influencer agreements,
you can even negotiate a percentage or a cut of that deal simply because you are
their consultant and you have helped them go viral on Tik Tok.
So there you have it.
Six ways that I see people making money from Tik Tok today,
even while it's still really, really early on.
So let's go back to my first point at the beginning of this video. Why do I,
an Instagram marketer, think that Tik Tok might be more powerful?
The way I see it, Instagram stories are kind of similar to Tik Tok videos,
but they expire after 24 hours.
This is where Tik Tok is powerful because it actually is more like YouTube,
meaning you can publish a video today,
but maybe the algorithm picks it up months later and starts pushing that video
into the feed of people who would like that video? Well,
that has a lot of power to it because again,
something you make once doesn't disappear after 24 hours.
It can drive a lot of traffic and eyeballs to you months after the fact.
That reason alone is why people are getting sometimes millions of views to their
Tik Tok videos with very few followers.
It's because the algorithm is picking up your video, pushing it out. Again,
there's a lot of interests and not a lot of content.
So the algorithm is pushing it out to the people who it thinks is going to be
receptive to that content.
And hello waking up to millions of views with very few followers.
I mean in today's day and age,
I don't think there's any other app or platform that can give you those kinds of
results right now.
So now we've reached the point in the video where I usually wrap things up with
a succinct call to action,
but I don't really have a call to action for this video.
I was just interested in this topic on myself,
AKA how are people making money really early on with a platform that's getting
so much traffic. So if anything,
this is just inspiring me to spend more time experimenting with Tik Tok.
So I am on Tik Tok, go ahead and find me.
I'm over @EliseDarma and hopefully by the time we connect,
I have played around with a few more videos and maybe even one of them has gone
viral. That would be pretty awesome. If you liked this video.
And if you're interested in using other social media apps to grow your business,
AKA Instagram, go ahead and head to freeinstacourse.com.
I have a free masterclass there.
It's all about what's working today for business owners to turn Instagram into a
revenue stream.
That is a platform I know very well and I've helped literally thousands of
people make a lot of money from that app. So if that's interesting to you,
go ahead and head to freeinstacourse.com and I'll see you there.
To ease and revenue. I'll see you in the next video. Hey,
so we made it to the end of the video officially.
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