you what we're going to be talking about today is what businesses need to do
in 2022 what businesses need to do and this is coming from
experts everywhere i talked to a bunch of my friends yesterday and i just keep hearing
it over and over and over and over again and people are scrambling for solutions and i'm like
this is legit what i've been doing for years so i mean i look forward to when y'all figure it out so
there's that but we are going to be going over what businesses need to do in 2022 okay so let
me go ahead and just let you know how you can win things all you have to do you guys is subscribe to
the youtube channel comment on my youtube videos and share my youtube videos into social media
tag me or my business page in it and one person every week is going to win something so there's
that that's that's all you have to do i can get that off the screen i see you guys popping in
go ahead and keep commenting and uh and give me your feedback ask your questions that sort
of thing i'm gonna go back through the comments afterward and put some of you guys up on screen
where you belong you know what i'm saying so
let's get at it what businesses need to do in 2022 now i am not in any way
mincing words here i'm trying to think like how do i even say this right now i am in no way mincing
words i am in no way exaggerating i am giving it straight to you i am in a lot of masterminds a lot
of very high level masterminds not saying like i'm so awesome i'm saying i hang around the i
guess you would call them titans of the industries of various industries often like that's where i
spend my time so the heads of business in most businesses in almost every sector of business
right and right now the people that are in the heads of the marketing and um promo that sort of
deal in those sectors so like digital marketers and and then regular advertisers all of that
they're all saying the same thing
and they're scrambling for solutions and i'm sitting here like it's just so funny they're
like people need to double down on this like they need to figure out how to do this and da da da
and i'm like why do they need to figure it out like i've already cracked the code on this when
nobody needs to figure it out but i just i don't i don't i don't in those meetings i'm not like well
i've got the solution or whatever because that's exactly what like a salesy person would do i'm
just going to wait until they figure it out until they see right so they see what i'm doing because
what they're saying you guys and what every business needs to be doing i don't
care what business you're in i don't care if you walk dogs or if you're a babysitter
or if you have a massive um you know a i don't know corporation
it doesn't matter the the marketing remains the same the way that we're headed remains the same
right and that's that you guys we need to be working on organic marketing
i am an organic growth hacker that's what i do it's what i've done it's what i have
figured out it's what i teach in hbr right and continuously teach because the hacking
changes it changes because the culture changes everything changes consistently
it's always changing so if you got a course three months ago on how to build your business
it was out of date a month later it's simply it's just like that you need to be in programs and in
masterminds or in like hbr quite frankly i mean everybody needs hbr at this point
because you need to be in something that you're able to constantly
get on like we have momentum calls every week i'm there answering your questions i'm there saying
okay this is what's working now this is how you do this this is how you do that that's the stuff
that keeps changing you need to be in something like that that's continuously growing with you
so you don't waste money on something that's immediately dead that's if you're spending money
on a marketing program that isn't growing with you it's a waste of money i'm so sorry you guys
it's a waste of money okay so in 2022 what businesses need to be doing every single business
needs to be doubling down on organic marketing and you might be like what the heck does that mean
it means marketing without ads it ne it means relationship performance based marketing
that's what it means guys and that's literally what i'm teaching you how to do and so
essentially if we look at that from a very high level you create communities i have something
just so you know i have something coming up that is going to be completely free where i'm going
to show you soup to nuts how i create set up and grow a group off of social media now am i
still going to use social media to bring people in yeah absolutely because it's a great strategy
but then i'm also going to have a group that's off of social media because what happens guys
when you don't own the platform your group is on
right we saw the outage a while ago where it was down for six or eight hours and there were
probably a lot of people out there that were like oh my gosh you need to be able to have a platform
set up working that people go to that has a ton of value for them where you can grow your community
in your own space i have one that i'm using that i strongly suggest i have tried many of them
there's only one that i suggest and i'm going to be going into all of that and again you
guys is totally free just make sure you're in my group make sure that you're in there's there's a
link in the description of this video for my group where i'm actually going to be sharing
all of this stuff you guys no matter what business you're in you need to be creating community
you need to have a place where all of your people are so you can serve your people there okay
some people open up email some people don't
some people receive text messages and react with them some don't
most people if you're giving them what i'm teaching you to do
are going to stay in a community and are going to be in that community and so then there's the all
sorts of ways that you can communicate with them and you can serve them and you can remain top of
mind that's what's important for business now guys people were relying on ads before
they were relying on buying their success so to speak and that just ain't it anymore
buying success you can't buy success because it has an upside down roi because now ads cost so
much because they're so messed up and i i'm not going to go into why they're so messed up if you
just you know do some research on what's going on with third-party cookie and google's
third-party cookies and google google ads and then look at the facebook versus apple thing all
you have to do is a little bit of research on your own you're going to understand why people
are spending way more on ads than they used to spend so where they used to find success buying
their success you can't know because you have to charge too much for your product in order for
it to make sense the cost per acquisition of your client and so that's where all of these companies
now are like oh my gosh we have to be able to go organic we have to we have to own our own media
this is stuff i've been teaching in hbr for almost two years
not almost two years almost a year and a half
you guys we've been ahead of the curve every step of the way
i'm going to continue to be ahead of the curve today i'm going to be on a radio
show if you're watching this in real time i'm going to be on the talk radio on i heart radio
with simon simon what's his name again simon conway and it's gonna be at 5 35
central standard time tonight and we're going to be talking about the great resignation
that's an interesting concept right did you guys know that in september this year last you know
this last september four point it's a record number 4.4 million americans quit their jobs
this is a bit of a different you know i just took a left on
on our what we're talking about right now
but you guys these people that are quitting their jobs don't necessarily need to get other jobs
you can create your own brand you can create your own thing you can create your own income
these companies are proving to be less and less necessary in our economy
as far as i'm concerned anyway but you have to know how to do it right and again that's
hbr you guys so um so anyway what we need to be doing in 2022 is we need to we need to double
down on organic you need to have a strategy for how you bring people to you in an organic
way meaning without ads you need to have a strategy for how you get people's attention
bring them into your space and take care of them it's as simple as that guys
right if you want to do this do that do this do that wash rinse repeat if you want the system
that i've already cracked the code on years ago then here's where you get that and it hasn't even
gone up in price like it totally needs to but you go to live in the dream with martha it's my
facebook business page just message me the words let's do this rainbows and unicorns whatever you
want we'll have a conversation about it it's going to be going up to 10k and that's because it's got
so much that's being added into it but right now it hasn't gone up yet so it's 14.97
you guys at the end of the day we can have the lives that we want
but you have to make that choice and you have to do it
if you want success in your business you can 100 have that but you have to do what works right
now and it's so ironic that what works right now is what's right for human beings period
which is building relationships with people taking care of people
seeing them where they sit right now taking their hand and saying hey i got you
that's what's right for people and so all these businesses that are scrambling and saying oh
my gosh we have to figure out this organic marketing thing because they're so used to
manipulating that narrative they're so used to just getting in front of people and selling them
instead of serving them that they're panicking but we don't need to panic because we know exactly
what we're doing we're serving people we're helping people it's the best way to do anything
and so while the big corporations are panicking those of us that that see this that are in hbr
we're not paying panicking we got this we're kind of just sitting back like okay
all right good to know you guys realize you need to be doing this now see how long it's
going to take for them to actually do it so anywho what questions do you guys have if you have any
sherry yes we need to help serve our communities boom
michelle yes genuine care is always the right answer exactly amy that's it everything changes
in which with each level things change a hundred percent yes sarah i love hbr
it's everything i need to be successful to help my family but also others that's it that's we
it's so funny we live in a space of service so literally everything that we do is golden
i had somebody the other day that was like you appear to have the golden touch
you seem like you can't do anything wrong and i'm like that's because everything i do is literally
in service to my people i can't do anything wrong i'm paying attention to what's needed and i give
them what's needed right and i give away so much that whenever i say hey this costs something
people are like glad to pay it because i've given them so much already that it's almost like
indebted right it's almost like well shoot i should have paid for all that anyway so sure i'll
pay for this and you guys that's how we build our business it's literally how we build our business
we give so much away we live in service and then whenever you decide that something's going to
cost something it's okay you're not the hate by myself by my stuff by myself person you're
the hey i've given you so much here's also this if you want to dive deeper it's as easy as that okay
anyway i'm going to jump out of here you guys have the best day and i will see you later bye