If you're a wing fan and you live in the right area, chances are that you've ordered from
Wingstop and were completely satisfied. However, if you're not lucky enough to live near a
Wingstop, well, we're here to tell you that you are massively missing out. Maybe you need
to plan a road trip to get some? We don't know how much free time you have on your hands,
but Wingstop is the kind of place that can make a wing lover out of just about anyone.
So have plenty of napkins ready as we look at the top ten untold truths about Wingstop.
Wingstop was Established in 1994
The nineties were a wild time, but 1994, in particular, was a newsworthy year. The music
world lost a legend with the death of Kurt Cobain, the films The Shawshank Redemption and Forrest
Gump both hit theaters, and Bill Clinton's first term in office was in its second year.
A lot of other things happened in 1994, but one of the most important things to happen
probably gets buried under all of the political, celebrity, and international news. That big
thing happening was the opening of the very first Wingstop. The restaurant opened its
doors in Garland, Texas in 1994. You might think that means that Wingstop is lacking
direction and not sure what to do with itself, like all 24-year-olds. However, this chicken
wing restaurant has already been growing steadily and expanding from its Texan roots. The first
Wingstop franchise location opened in 1997. It has continued to grow since its inception.
It just goes to show that any idea can take off, even a restaurant that serves wings with
an aviation theme on the walls. It's actually pretty perfect when you think about it. We
associate wings with flying, so the marketing gimmick sells itself. It's also a somewhat
ironic joke, as chickens are famously bad at flying. Either way, it seems that Wingstop
won't stop any time soon.
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Wingstop Features 11 Flavors of Wings
"11 flavors?!" you may be asking incredulously. "I can only think of at most, like, six flavors,"
you might also be saying. "How can a wing place have 11 flavors? I refuse to believe
it!" Well, believe it you must. After all, Wingstop wouldn't be much of a wing joint
if they didn't offer their patrons a collection of bold flavors that made them stand out from
the pack. You might not be able to name 11 flavors, but trust us when we say that Wingstop
is offering that many. Wingstop sauces vary from sweet to spicy and mild to hot. They
include Hawaiian, lemon pepper, garlic parmesan, hickory smoked bbq, mild, Louisiana rub, spicy
Korean BBQ, original hot, Cajun, mango habanero, and atomic. Now if all of those wing flavors
sound delicious to you, then you definitely need to stop in and try them. Order all of
the flavors all at once and see which one is your favorite! However, don't blame us
if you like all of them equally and have to order all of them every time you go. The thing
about selling wings is that the wing itself is just a vessel for the sauce. Sure, the
wing is important. It should be meaty, crispy, and cooked just right. However, it's really
the sauce that makes the wing. If that flavor isn't there, then you are missing out on a
big part of eating wings.
Troy Aikman was The Wingstop Spokesman
A good way to legitimize your business is to have a great spokesman; someone who can
endear the public to your product and let them know that "hey, I'm a famous person and
I love these, so you would probably love them too!" Well, Wingstop knew this and went out
of their way to get a great spokesman. It wasn't some guy who won a bunch of wing eating
contests, either (although that guy probably would make a great spokesman as well). Wingstop's
first public spokesman was none other than NFL Hall of Famer Troy Aikman. That's right,
Aikman himself represented Wingstop and touted the virtues of their delicious wares. That's
a pretty good get for a Texas business, considering that Aikman led the Dallas Cowboys to three
Super Bowl victories. If anyone should be saying your wings are great it's probably
the MVP of Super Bowl XXVII. A great spokesman isn't just a celebrity who has never even
heard of the product they are selling. A great spokesman should always believe in the product.
Not only that, but they should have tried it at least once. Troy Aikman seems like an
upstanding guy, so if he says that Wingstop is the place to go for wings, well, who are
we not to believe him, right?
More Than 1000 Locations in 12 Countries
To be a successful business, you have to build and expand. If you only have a handful of
locations, or even just one singular location, you're never going to make it in the world
(unless you're a local hotspot which does great business just based on the local population
and tourism). Wingstop understands this philosophy. Sure, they might have started out in Garland,
Texas, but they haven't let that stop themselves from expanding outwards and reaching whole
new markets that other restaurants aspire to get to. Currently, Wingstop has over 1000
locations in six different countries. That's a lot of different countries to be able to
find a Wingstop. No matter where you go, you'll be able to dive right into the flavors you
love. Who knows? Maybe those international locations even have their own flavors inspired
by the locale. A business needs to grow and show the world that it can thrive in any location.
Wingstop has been doing that for the last few years, and they are continuing to explore
their international opportunities. That means that no matter where you live, in the next
few years, you might see a Wingstop in your neighborhood.
Wingstop Exclusively Serves Chicken
Some places like to diversify their products. "Sure this place sells burgers, but you can
also get pizza, tacos, and souvlaki!” They say. While this works for some places, it's
rare that a restaurant can do everything perfectly. They usually have one specialty item but fall
short on everything else. That then becomes their weakness, and they need to scale themselves
back, which can cost them money in the long run. Well, Wingstop has never had that problem,
and it's for one good reason. Wingstop exclusively sells chicken. That's it. That's what makes
them so popular. Diners don't have to try and decide between the famous wings and a
burger, or a pita, or anything else. They can get wings, boneless wings, or chicken
strips. That's it. What else do you need though? The restaurant is called Wingstop for Pete's
sake! Even serving chicken strips would seem like going too far to some people. However,
the restaurant does it, and they have succeeded mostly due to their limited menu. You don't
need to gild the lily when it comes to wings: just do what you do best!
You Can Order Wingstop By Text Message
In this day and age, a lot of people don't want to pick up the phone. It's easy to understand,
really. Talking on the phone has always been awkward for some people. In fact, the actual
phone function of people's smartphones is likely the last thing they use when trying
to communicate with someone. They're much more likely to send a text. Wingstop, once
again proving their business savvy, figured this out and implemented a new ordering system.
You can now order their delicious wings by text message. That's right! The restaurant
introduced a system that sends you text messages with menu options. You simply text back the
letter corresponding to your choice and the restaurant gets the order. It's clear as day,
easy to use, and you have a text record of your order in case anything goes wrong with
it. This is another lesson that some restaurants could take from Wingstop. If you want to court
the next generation and keep them coming back, then offer them easier ways to order than
having to call in and say their entire order over the phone. No one has ever enjoyed doing
that, which is why every time a group of friends is ordering a pizza, there is a debate over
who has to call. Just implement this kind of system and you are golden!
Wingstop Has an Online Ordering Service
Wingstop continues their leaps into the future with their online ordering option. A lot of
places have adopted the ability to order your food online, much for the same reasons listed
earlier. People just don't want to have to make a phone call anymore. They would much
rather take their time, figure things out on their own, see their order going up in
front of their eyes, and seeing exactly how much it will cost. It's a system that, surprisingly
was not picked up by businesses a lot sooner than this. Wingstop takes it even further
into the future with their online ordering option. Rather than just allowing people to
click through the menu and pick out what they want, they have introduced something called
Wingbot! With Wingbot, customers can actually feel like they are having a conversation with
someone while they’re ordering without having to pick up the phone. Wingbot can even be
reached through Facebook Messenger, the company website, or even Twitter! It has also just
been programmed to work with Alexa as well. So if you ever want to order wings but also
feel like you're living in the future, a great way to do that is to contact Wingbot at Wingstop.
We may not have flying cars or meals that come in pill form, but hey! At least we can
order food from a computer program (that is also quite friendly!)
The Wingstop Founders Also Created Pizza Patron
You might think that the founders of Wingstop, Antonio Swad and Bernadette Fiaschetti, would have
only ever opened one successful chain of locations. After all, lightning rarely strikes twice,
and the same goes for business. It's not that often that someone has two businesses which
end up being truly successful. Well, hold on to your hats, because we're here to tell
you that these two entrepreneurs already had a business before hitting it big with Wingstop.
Swad and Fiaschetti had already opened a chain of pizza restaurants known as Pizza Patron.
This popular pizza restaurant may have not hit the same high as Wingstop, but it is still
incredibly popular in the regions it serves, which include Arizona, California, Illinois,
and Texas. Pizza Patron prided itself on its inclusivity and often caters to the Latin-American
neighborhoods where they are predominantly located. It has come under criticism from
conservative groups for its promotions, which included a free pizza for ordering in Spanish
and letting customers pay for pizza in pesos. Despite the criticism of these policies, they
ended up being hugely successful and drove huge profits for the company. The chain is
still going strong. In 2017, the founders sold the company and have moved on to other
ventures. Swad is developing a new restaurant chain and Fiaschetti has her own syndicated
radio show. That's pretty good for some folks who just wanted to serve people wings and
pizza!
The Wingstop Twitter Account is Great
Pretty much every company on Earth has their own Twitter account now. The only problem
is that a lot of them don't actually know how to use it. They put absolutely no effort
into making themselves known online, being funny, or engaging with their customer base.
A few companies, such as Wendy's (who have one of the most famously ridiculous corporate
Twitter accounts) have broken the code and figured out how to advertise through their
social media presence in a way that doesn't feel like advertising. Another company that
has figured out how to play the game on Twitter is Wingstop. They have successfully used their
account to make their product seem fun and exciting, while also engaging with their followers
by utilizing memes and specifically popular tweet structure. Other companies could take
a page out of Wingstop's book. They've probably hired a young person to handle their Twitter
account and it’s paying off. They are reaching a whole new group of customers that other
companies are falling behind on.
Wingstop Has Served Over One Billion Wings
Imagine a hundred chicken wings. That seems like a pretty big pile, right? Okay, let's
keep going. Imagine 1000 wings. Alright, things are getting out of control, but if you were
having a party or a banquet, that would probably be more than enough. How about a million wings?
Alright, now things are getting really out of control. That's too many wings! Well, we're
not stopping there. Imagine one billion (with a B) wings! Is your mind blown? Well, put
it back together, because we have to tell you something. Wingstop has sold over one
billion wings during their lifetime! It looks like we might have just blown your mind again,
but we totally understand. That is insane, right? A billion is a number that you hear
a lot when referring to money or the number of people on Earth, but never in reference
to wings! Well, it's the truth. Wingstop has sold enough wings to give one wing to an entire
seventh of the population of Earth!
Stick around. Grab some wings and then click on one of our other great videos! And do you
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below for more details. Thx to dre121bmore for suggesting this video.