- In this video we're gonna run through
our exact video content creation process,
how we save a ton of time creating videos,
and track and manage the whole process
from fresh YouTube video idea right through to release
and it's all using free software.
(bright music)
Hey, it's Justin Brown here from Primal Video
where we help you amplify your business
and brand with video.
If you're new here make sure you click that subscribe button
and all the links to everything we mentioned in this video,
you can find linked in the description box below.
So let's jump into it.
YouTube content creation can be pretty intensive,
especially when you're trying to stick
to a regular content calendar or an upload schedule.
Finding good YouTube video ideas is one thing,
but tracking and managing all those topics
and ideas right through to production
and release is another.
So to help us better track ideas,
plan our content calendar, and manage our YouTube videos
throughout the entire production process,
we use a simple process and free software
that helps us track each of our projects at every stage,
collaborate with our remote team,
and create content much more efficiently.
So this process has saved us not just a ton of time,
but it's also saved us our sanity.
Seriously it's incredibly simple
and I'm gonna run through it step by step
so that you can implement your own process right now.
Now this is one of our key systems behind the scenes,
so what we're going through let me know down in the comments
what's your secret weapon or your tool
or tactic for producing content faster?
Let me know.
So what's this awesome, free tool?
Now I guess you're all hanging on the edge
of your seats to find out.
Well it's called Trello and if you don't have an account,
you can create a free one over at trello.com,
or I'll put links down in the description as well.
So first up I'm gonna show you how to build out a process
just like ours for yourself really quickly and easily,
and then I'll show you how easy it is
to grow and scale this process as your team grows.
So I'll take you over to our live Trello board.
Our super top secret.
It's not really if I'm gonna show you,
but the Trello board that we're using right now
and the entire process that we use
with a few extra steps that we've now implemented
after growing our editing team out over the past year or so.
Okay so when you first sign into Trello,
you wanna create a new board.
So come up here to the big plus.
Choose create a board.
I'm gonna give it a name.
YouTube videos.
Go okay.
So in Trello how it works is you've got
this overall space here called a board
and inside of a board you can have a list,
and then inside a list you can have what's called cards,
and this will make more sense as we go along.
So now that we've got our board
created called YouTube videos,
we're now gonna create our first list
and the list or the columns are really the steps
in the process from idea right through to release.
So we'll start our first one here, add a list,
and we're gonna call the first one topic pool.
Hit enter.
Okay, so now we've got out first column or list created,
we're gonna go ahead and create the rest of them
for the entire process.
So you wanna create lists for short lists,
keyword research and notes, ready to shoot,
preparing for edit, editing, preparing for release,
ready for release, and released.
So these are all the actual steps
that a video or an idea will take right through
from arriving in the topic pool
right through to being released.
So I'll show you how this works.
So all your topic ideas start out in the topic pool
and here's where you're gonna do a big brainstorm over time
or any new ideas that you have for videos
that you might create, that will go in the topic pool.
So to add a topic in there, we'll add a card,
and let's call it smartphone camera tips
and we'll hit add card.
Might add another one for video lighting tutorial.
I'm just hitting enter and it's gonna add the next one in,
and color correction tutorial.
Okay so that's enough.
So you could have an absolute heap of cards or ideas
for videos in this topic pool.
So the idea is then when it's time to get ready to shoot,
you'll move these across.
You can pick them up and drag them
into the next column into the short list.
So these are the ones that you've decided cool.
In this batch of filming or some time in the near future,
we're actually going to create this video.
Now what you can do with these cards as well is actually
click into them and you can add a heap more information.
So we can add a description.
Maybe some of the ideas for this video.
Use manual settings.
Filmic Pro.
So you can write some notes around the actual video,
around the content that you want to cover
that then stays with this card or with this video topic
all the way through the process,
and you can update these and make changes to it over time.
So we can save that there.
And now that description is added to that card.
Now you can also do things like add additional members
to these cards if you've got team members.
You can apply labels and checklists
and due dates, attachments.
There's some really cool stuff that you can do with these,
whether you're working with a full team,
or whether you're just working by yourself.
So I close out this now.
So the idea here is that once you've shortlisted your video,
you can move it into the next one where you're going through
and doing all your keyword research.
In this keyword research phase,
we're actually adding all the information
into the description of this card
so that when it is time to shoot,
all the information, everything that we need
to create the video is in this place.
There's also some really cool integrations
and things with Google Drive that you can use
to link to documents and share your thumbnail images
and all that kind of stuff right from inside of Trello.
Now obviously with these you might be batching your work,
so you might do all your keyword research
for a couple of these topics at once.
You can just drag them or move them around as to
where each video is up to in the process.
So when they're ready for shooting,
you can move them across to the next one.
So this is the location where you'll see everything
that is ready to go.
So at this point, they should have a script in here
or dot points or everything that you wanna cover
for your videos and all the keyword research
and everything is done upfront,
so that you can really target the video
to hit those target keywords.
Once you finish shooting your video,
you can move into preparing for edit.
Now this is where you could be gathering other things
like a screen recording like we're doing now,
sorting out the music, sorting out other B roll footage,
or anything else that you need to prepare for the edit.
Once your video is ready for editing,
move it along to editing.
The next one along, preparing for release,
is where you can get all of your end cards
or your cards for inside of YouTube videos ready to go.
So get all the links or anything that you need
just to be ready to press release on the video.
So it could also be your thumbnails in here as well.
Get those ready but your video isn't ready to go out yet.
And then the last two ones are pretty obvious as well.
This is where your videos are ready for release.
So you could have a heap of them queued up in here
that are all ready to go and you know that everything else
in this process is done up until this point.
So everything is hardly ready to go for these videos,
and obviously once you've run them out,
once they're public on your channel,
you can move them into released.
So that's the general overview of Trello
and how it can work for you with your content planning
right through from idea to release.
I'll jump into our Trello board now
to show you what that looks like.
Alright so welcome to our super secret, not really,
Trello board that we use throughout the planning
and preparation for all of our videos.
You can see a lot of the columns
or the lists are exactly the same and we'll run through this
but we've got a couple of extra ones in here as well
and those are purely around optimizing this workflow
for use with the team.
So just the same as we had before.
We've got the topic pool.
We do have an extra one in here for icebox.
These are the ones that we may do
at some point way down the track,
but at this point we've put in the icebox.
We're not going to do them in the foreseeable future.
The topic pool is our big list of ideas of content
that we wanna create at some point
or could create some point and this is where really
just dropping all our ideas in.
The shortlist is the shortlisted ones,
the selected ones of that as we ran through.
So you can see that we've got a few in the shortlist.
Once we've moved them from the shortlist,
we go into a process here, JB just me,
Justin Brown, to note the key points.
So this is where we'll go through
and I will go through the first pass
of adding in all the notes of everything
that I wanna cover in the video.
So an example here for this one.
Best video editing software for Mac and for PC,
then they would be what my recommendations are,
the pricing, all the information that I need
to be able to produce the actual content of the video.
You see all this happens before we actually go in
and do any research and scripting around the videos,
and this is where all the keyword research,
and the actual scripting and putting together
the video structure for each one of the videos happens.
So once all the keyword research is done
and the script is done obviously move into the next one,
which is ready to shoot.
So at this point, there is everything that I need
to be able to produce the video is done and is ready to go.
So let's open up one of these ones here.
Video content creation out process
from YouTube video idea to release.
What a great topic for a video.
Let's click on this one.
So you can see in here we've got everything
from the start right through to finish.
Everything I wanna cover.
So it's all in here ready to go.
Once I've shot the video, I move it into the next one,
B roll and progress, so this is where I'm pulling in
everything I need recording wise
to hand over to our editors.
The next one, preparing for editors,
is where I'm actually copying everything off
to hard drives or uploading to Google Drive,
so that's preparing all our scripts
and notes and everything for the actual editors.
Once everything is up and the editors have been notified
that there's new videos, they go into the next one.
With editors.
Once we get the draft versions of the videos back,
I'll do a review, JB review number one and initial changes.
I'll come back with any changes
that we've got to the videos or suggestions.
That then goes back to the editors.
When the video comes back again,
I'll move it from here into Mike to review
to make sure that he's happy with the content as well.
Any final further changes happen in this next space here.
Once everyone's happy with the actual video to be released,
then goes into get everything setup for release.
So this is where the video is uploaded to YouTube
where the end cards are added in,
where the cards are added in,
and anything else that's needed for the video
to be able to go out and get released.
Obviously once that's done and it's ready to go out,
goes into ready to release until it's actually released,
and then we move it into released.
Now what we do here is we leave in here all the videos
that we have released and the reason we do that
is because Trello is searchable.
So we can come at the top here and do a search
and quickly find any videos that we've already shot
to easily find the scripts to find out
what our suggestions or recommendations were
or to see if we've actually done a video
on that topic before.
So Trello for us makes it so easy
to see where our videos are at right from idea
right through to being released.
Now we'll mention a couple of other things
that are really powerful if you are working
with a team inside of Trello.
You can see these labels across
or different colors across the top here.
So I'll click on these.
These actually mean different things.
We can see that when the yellow label is applied to a card,
it means that the image has been uploaded.
So, the raw image frame grab from the video
that's been uploaded for the thumbnail to be created.
When the red tag is applied, the video description is done,
and when the purple one is done,
we've got the thumbnail is created as well.
So these all play a big part in that overall process as well
and these labels stick with the cards
as you move them between the columns.
Another thing you might've noticed is some of the heads
that are on a couple of these.
You can actually assign cards as if they were
tasks to different people.
So once they go across to say Mike for review,
I could tag him in that card and he would get notified
that there's something there for him to do,
that he has to review a video at that point,
and once again inside each card,
you've also got a heap of flexibility.
We've been known to add in things
like we've linked this to our Google Drive folder.
So we can seal our thumbnails here.
I can have a conversation and tag Mike.
Here are the end cards for this video.
You'll get a link to this video and this video.
So we can have a full on conversation
and we can tag team members and everything
all from with inside of Trello.
So not only does it make it easy for one person to see
where all your videos are at.
It makes it easier for your entire team
or anyone that's helping you with this process
right from the icebox or the topic pool
right through to having your video released.
Alright so that's Trello and that's our exact process
for managing all of our video ideas from early ideas
right through to production into upload on YouTube.
So having a process in place like this saves a ton of time
and a huge amount of headaches.
So if you're interested in checking out
our recommended process for video editing as well,
then we put together a free PDF,
which is linked onscreen called the Primal Video Method.
Now it runs through the ultimate video editing process
that will save you a ton of time and eliminate any re-work.
And I'll see you in the next video.