what's up guys today we're going back to
the future
the future of print on demand and no i
don't know how we're going back
to the future unless you've got the
delorean and somehow we're going to make
that work otherwise i'm just going to do
what i can to
project the future of print on demand
since according to google there's a lot
of people searching for
the future of print on demand and why
not go down that rabbit hole i wrote
down some ideas
and i will walk you through why i think
each one of them may have some validity
to them so let's get started
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all right welcome to the future of print
on demand
the first thing that i saw in my crystal
ball when i was
trying to figure out what it's going to
look like what the landscape is going to
look like
in the future was that i think it's
going to absorb
retail sales this is the first thing
that popped up into my mind
because guys like do you not find
yourself
online shopping more than you may be
used to i i find myself online shopping
for almost
everything if for no other reason then
just the convenience i mean i
live in northern virginia where the
traffic here is like
i don't even know what to call it you
can't go five minutes away without
checking google maps because that's how
bad it might be
it may take you an hour to get there so
uh the first thing i'm gonna say is
absorbing more
retail sales and this is absolutely a
good thing for the sellers because i
know
you guys might have thought the first
thing i was going to say was uh more
saturation right too many sellers well
there's going to be more sellers
most likely but as long as the pie gets
bigger
who cares right the pie grows with the
number of sellers i think the pie will
probably grow faster than the number of
sellers
because if we're being honest guys like
it's like everybody wears clothing right
so we all shop for clothing
now what's the flip side of that looking
at this at it from a seller perspective
well number one you have to like even
think to sell
apparel and in this case print on demand
and number two you have to kind of
know how to do it successfully and and
and those are two barriers as opposed to
the flip side which is well everybody's
buying it because
we all wear clothes anyways so i i would
in my mind uh guess that the pie will
get bigger and outpace
the number of sellers increasing so at a
disproportionate ratio
the sales will increase because i just
don't
see people going to retail stores as
much like i feel like that will keep
getting chipped away at in favor of
online shopping
especially as you know services like
amazon and whatnot make it so easy
to return the products you don't like
you know it's almost not even an
inconvenience anymore
so if you want to order something try it
on and send it back it's not that big of
a deal and that's the biggest edge that
i think retail stores really have
so absorbing more retail sales
next centralization this to me
almost just feels like an inevitability
in
any industry that continues to grow and
get bigger and i feel like the bigger
and bigger
um industries get like the more of a
target they become
for what do we call them the capitalists
you know the people with big bucks that
want to
enter an industry and regardless of if
they even understand it they want to
throw money at it
they want to consolidate a bunch of
companies and
make some conglomerate that they can
profit off of
you know their strength in numbers and i
mean i don't know about you guys but
i've seen more and more of this
happening not with regards to like print
on demand but just with regards to like
businesses in america it seems like
antitrust is not a thing anymore
and no company's too large to merge with
another extremely large company
which by the way less competition tends
to be um not that great for the
consumers
right because they don't have to worry
so much about the consumer leaving
it's like it's like are you gonna get
comcast or verizon for internet right
like
they don't really care they know that
the customers ping pong between and
either way
it doesn't really matter for them just
just one example i'm saying that after
uh not having internet for the last like
day so that was not fun
but i really do see i foresee
centralization and when i say
centralization by the way i mean this
with regards to like the print on demand
companies the production partners more
or less
uh and some of the marketplace slash
production partners as well like i still
think
print on demand on amazon like amazon's
gonna be amazon right
what i'm saying is well who fulfills the
orders that we that we make on amazon
well
the printfuls and printifies and uh
glutens and whoever else like
it wouldn't surprise me to see maybe a
large acquisition
maybe i don't know i'd just be guessing
but
um we're aware that like printf for
instance
farms the workout they're almost like a
middleman that sends the work to various
different printers well
what if maybe printful starts buying out
some of those printers that printf is
using wouldn't that make a little bit of
sense like
i'm just throwing this out there i don't
have any real insights into whether or
not this is
feasible or realistic but to me it would
make sense like as printful grows
you know like i don't know if you guys
noticed but in the footer of their
website you see that
how many products they've fulfilled on
behalf of people like you and i the
sellers
and it's over 30 million and it's
growing at like a really fast pace
so this is something to keep an eye on i
remember when it was in the single
digits
and yeah like as they grow what if the
growth outpaces their ability to
expand their physical infrastructure
well it would make sense to
acquire somebody that's already got
everything set up
you know and then they just kind of
implement their software system which
um really i think is second to none so i
i foresee more centralization because i
foresee like i said
uh kind of the pie getting bigger and
you know as revenues increase
it becomes a bigger target for the
entrepreneurial minded whatever you want
to call it the people that come in and
say we're going to disrupt this industry
and
buy out a bunch of companies and merge
them and i've even seen on a smaller
scale some people some venture
capitalists is that what i was thinking
of uh
tell basically talked to me about and
i've jumped on a call
and talked to me about like what
companies should we buy in the print on
demand space
kind of interesting call i'm not going
to say much more than that because i
don't know if i was supposed to but
all right systems oriented as the third
thing that i foresee in the future yes
print on demand will become more systems
oriented
part of why i think people watch my
youtube videos or join
join my courses is because there are a
lot of moving parts
like we can be pretty simplistic in our
approach to print on demand but we can
also go the other route
and uh kind of complicate things and
that's not necessarily a bad thing
um there's a lot of options and when i
say systems oriented i kind of foresee
this going hand in hand with
centralization like for instance i i
know of somebody working on a massive
project in the print on demand space
that
is almost like going to become the the
shopify
style hub where shopify became the
and i i mean shopify has competitors but
they really stand to cut above all of
their competition
as far as i want to sell something
online i want to sell something on my
own website i want to make an e-commerce
website i don't want to learn to code
how can i get this done make it look
half decent make it work
and have the backend systems in place to
assist me with things like fulfillment
or posting new products or
buying shipping labels managing
inventory you know all those things
right
so i know of at least one company that's
working on
a uh what will just end up being huge a
massive game changer
it's taking a long time but i mean the
scope of what they're trying to
accomplish keeps expanding
and it's really like a systems oriented
approach to print on demand where you'll
go through
them like imagine if they're shopify
right of print on demand
you'll go into their ecosystem and
you'll have basically everything you
need
from designing to a place to
store all of your stuff in the cloud i
mean it's really just a database right i
guess
um to all of the seo you know the titles
the brand
the description the bullets plus
generator tools
to assist you in creating those based on
what's out there
you know all those sort of little things
right upload automation
whatever else i'm missing niche research
tools all in one place
all in one system and since i already
know somebody's working on it i guess
it's not that much of a guess
as far as i think it's almost an
inevitability
and you know it would have been an
inevitability either way because again
as the pie grows
it attracts uh people that want to
go in there and make apps you know and
and
provide the services that will assist
the sellers in selling more
therefore you can charge for the service
the sellers who know this will benefit
their business happily
pay and everybody wins right so
systems oriented i foresee that being a
part of the future of print on demand
the next one i foresee is better
algorithms and i mean this
with regards to both the search
algorithms that
assist customers in finding our products
i also mean this
and this is what really i meant as the
the lead for me
leading reason for me including this is
ip infringement intellectual property
infringement i think algorithms are
going to get better at
policing uh submissions to catalogs of
e-commerce marketplaces for
print-on-demand
at scale right because they can't afford
to
hire full-time staffs that sit there all
day um
using their judgment by the way which i
mean humans are prone to error in the
first place so that wouldn't even really
be a viable solution not that the
algorithms aren't prone to error
but with things like image recognition i
think that's going to be the biggest
part of it
that are able to recognize that you just
ripped off the dallas cowboys logo
you know what i mean when you uploaded
it to a hat or something and they just
immediately reject it and kick you off
the platform forever
you know i foresee better algorithms
with regards to that and whether we know
it or not i mean these these
image and and video algorithms are
getting better behind the scenes
um i i wish i had written down where i
first saw it but like
i saw man there was an excerpt from
somewhere on a youtube video i watched
youtube like all day
um but this was before i was smart and i
took notes that uh
i do remember now but anyways that like
basically the youtube ai
right now like watches our videos frame
by frame and like
you can pause each frame like there's a
location you can go in your web browser
right now plug in a youtube video url
and it'll tell you frame by frame what
it sees in that frame
and this is happening throughout the
video by the way it'll tell you what it
sees in that frame with like a relative
percent of certainty like it actually
assigns a percentage so it'll
say like store 50 parking lot 75
parking spot 25 because it was cut off
like it's crazy
the and i mean that's google's
proprietary stuff but
um who knows maybe they'll license it
out to other um
opportunities to use it like for
instance policing submissions to merch
by amazon
or redbubble or wherever else right
all right and uh we're almost done but
the next thing i was thinking of was
like more products
right that's not a that's not a bold
prediction at all but like i foresee
print on demand expanding to include
more products now have you guys ever
heard of like nike i think they call it
like
real id is that the wrong thing to call
it or nike id
whatever it is where you can like go in
and customize your nike shoes but
you're playing within the parameters
that they define like
the one portion of the shoe can only be
a color
that they have made available well
doesn't it make sense that
since we already know print-on-demand
shoes are possible that a company like
adidas or nike or champion or whoever
reebok would open the door
to allowing print-on-demand sellers to
maybe sell some of their shoes maybe not
through a vendor like a third-party
vendor but maybe directly through nike
right because at the end of the day
they're increasing their sales
right i i can't imagine a reason why
they wouldn't do that
and this is just a shoe example that's
one that popped into my mind too because
i feel like brand loyalty is also
eroding
it's just an observation i actually
somebody said that a couple years ago
back before i agreed with it but now
ever since hearing it i really do feel
like it's a thing it was
uh scott galloway of um l2 finance i
think on youtube really smart guy
and really great at predicting the
future with more regards to finance and
stocks like that
stuff like that but anyways i think
there also products that we didn't even
think possible
will all of a sudden show up in the
print on demand or customize on-demand
realm whatever you want to call it
because
i'm sure some products won't won't be
like printed but um
i'm excited to see what comes with that
all right last but not least guys
you already know more money we talked
about the pie is going to get bigger
there is more money available for us
sellers
to make and you already know the game
plan just don't give up
keep chipping away day by day um focus
on refining your processes
if it's your upload process if it's your
research process your design process
whatever it is
whatever's creating a barrier to you
operating as efficiently as possible
be conscious of it and work at improving
it
through each iteration try to be a
little bit better and you will
steadily increase your passive recurring
print-on-demand income guys
all right thank you for watching before
you leave just want to remind you i
wrote an eight-day print on demand mini
course you can find a link in the
description i've also got a print on
demand facebook group if you guys want
to take advantage of that that would be
awesome there's a link in the
description
and while you're down there i wrote a
full print on demand course
showing you how i make six figure print
on demand sales every single year you
can find out more
using that link alright guys thank you
so much for watching make sure you like
and subscribe and i will see you
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tomorrow
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you