(upbeat orchestral music)
- And the root cause of it is the one fatal
mistake that I said I was gonna share with you
at the beginning, and that mistake gets made
by 97% of all small business owners on the planet.
Wanna know what it is?
No business architecture.
It's not rocket science, but you need
to understand what a business architecture is,
and what are the ingredients that
should be in a business architecture
so that you can actually build a business that's
not gonna kill you before it gets good.
What's a business architecture?
Well in a gist, and I'll give you the definition, but in
a gist, is having the right ingredients, the right
boundaries, the right processes, and automation in place.
Operating without that, and you know what,
not very many people have a strong business architecture.
Sometimes I see some okay ones, most the time
I see some really devastating ones.
But not operating without a business architecture
would be like you wanting to build your ideal home,
going, I'm just gonna go to Home Depot,
I'm gonna go get some two by fours,
I'm gonna go start hammering that stuff together.
You wouldn't do that for your ideal home, would you?
Meanwhile, I see that in business all the time.
I'm good at baking pies, perfect.
I'm gonna start a pie business, great.
Let's actually at least learn how to set it up
so that it won't kill you in the meantime, right?
So, what is a business architecture?
This is my definition of it.
A business architecture is the planning,
the designing, and the implementing of a system
that allows you to deliver your genius,
which is your products and services,
in a meaningful, this is the important part here,
meaningful, efficient, consistent, and profitable way.
Without that, you might make money,
you might get to six figures, but you're gonna die
of a heart attack at 52.
Which is what happened to my dad, by the way.
Not as a result of that, not as a result of having
no business architecture.
Wouldn't it be a great cause for me to speak
about that though, I just realized.
Alright, so, that definition, that's your,
think about this as your business DNA.
It's your opportunity to play to win,
rather than play not to lose.
A lot of people play not to lose.
I like to play with people who, I like to work
with people who play to win.
So, I want you to meet Danielle, who knows Danielle here?
Nobody knows Danielle.
Danielle is a videographer, really talented videographer.
When I met Danielle years ago, she, my god,
she was the pro at feast and famine.
She had a completely ridiculous schedule.
Bad clients, uninspiring clients, non paying clients,
I mean it was just happening everyday.
No time off at all, and worst of all,
she was always feeling like there was something missing.
And then, it dawned on me, because as I'm talking
to small business owners and I'm working with them,
a lot believe that business should be hard in the first
five years, it's okay not to pay yourself,
it's okay not to charge when you're starting.
No, that is not a rule that I like.
I think it's a dumb way of operating.
So, it dawned on me that,
most small business owners think that that's
the norm, and that's not the norm.
So literally the big realization that I had was this one.
Hello?
Yes?
Most small business owners don't know
what it looks like and feels like to have a business
that is engineered for success.
See, if you don't know what it looks like,
and if you don't, if you've never felt it,
how in the world can you know that what you have
is actually not sustainable other than your own
feeling of, holy crap, I don't know that I can
withstand that for much longer, right?
But type A entrepreneurs, we're resilient.
We're gonna make it till the end, until it kills us.
But there's no need for that, there's no need for that.
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