Hi my name is Katina Beverage and I'm from Strategic Online. We've created this
video to show you some case studies of what we have been doing with businesses
around Australia through the ASBAS Digital Solutions program. We encourage
you to take a look at our website to follow their journey but to also have a
look what this program can do for you. employment.gov.au/asbas. We're going to
take you through some tips and tricks that ASBAS providers utilise with
our clients every day. So keep tuned. We're going to cover four main areas, the
first area is websites and selling online, digital marketing and social
media marketing, using business software and cyber security.
When designing a brand-new website it is really important not just to think
about the design but to also make sure that Google can read it. I often tell
clients that if you put out a website with no traffic
it's like putting a billboard in a desert, no one's going to come through it.
So it's so important that you optimise your website. Every page needs to have
the keywords, not just any keywords, the keywords that your customers are
searching for. A little insider tip is to use the Google Keyword planner when
you're designing every single page. This will help Google find your site as
well as your customers.
When choosing a social media platform to market your business it is so important
that you choose the right one. It is so often that I see businesses they try to
be on too many platforms and that dilutes their message and their effort.
Next you're going to hear from Kirrily from Online Fix in Melbourne and Liam
from LAD social in Rockhampton. They're going to help you utilise social media
for the best strategy for your business. My top tip is to really use the
platforms and understand how your audience is using them and there is no
simple way to do that. The trick is you have to get out there and do the
research spend some time on the platforms.
My main tip for social media is put people in your shots. You have to be
taking your own photos because it's authentic. So the trick with that is get your
camera out and do a bunch of shots in your businesses. Showcase your people and
your customers your products your services. Automating your business
processes can save you valuable time which will allow you to grow your
business. John from the Bayside BEC in Sydney is going to give you some tips on
how to automate your business. So my tip is for a small business who are
implementing business software is to make sure that your different pieces of
software talk to each other. So for example if you have a CRM system on the
one hand capturing customer data and you have an email system for marketing make
sure that they are compatible with each other and integrated because if not it's
a lot of extra work and you don't have time for that. So the trick to having
this happen is try before you buy. There's a lot of free versions out there
software that you can try and see how well they integrate before making any
major commitments.
Cyber security is one of those areas that small businesses often overlook. However
it's really crucial when operating in the digital space. Megan from Treeti
Business Consulting in Darwin is going to give us a few tips to help us out. My
tip for data and cyber security is don't be daunted by it. It's really not that
bad. Starting somewhere is better than starting nowhere and my trick is to go
to places like the staysmartonline.gov.au website which has some great
resources there that you can use really simple. And that'll get you on your
journey to being more secure online. ASBAS Digital Solutions providers such
as John, Kirily, Megan Liam and myself are offering low-cost digital advice for
small businesses all around Australia every day. So if you want to learn more
please visit employment.gov. au/asbas