what's up you guys jason wardrop here and in today's video i'm going to break down how to
make 1 000 per day with your own real estate digital marketing agency and if you're brand new
here to the channel my name is jason wardrop and about seven years ago i started my own real estate
software company grew that to over 15 000 paying clients exited that business this past year and
now i'm here to be able to share with you guys everything that works so you can model exactly
what i did and see amazing results for your own business so if you're brand new here make sure you
subscribe smash that like button and if you want a 100 free training showing you step by step how to
copy my entire business drop a comment down below and i'll share the link to that free training now
what i want to do in this video is i want to break down two sales funnels that resulted in over 15
000 paying clients i made well over a million dollars with each one of these sales funnels
and i want to kind of break down the math behind each one and why you should go through and start
with more of a higher ticket sales funnel but then on the back end be able to recuperate a
lot more additional money if you structure it this way so let's first break down the 30-day
lead challenge funnel now this sales funnel brought in over 1 million dollars of annual
recurring revenue so that wasn't just making a million dollars once but annual recurring revenue
because we are bringing all these people into a monthly software subscription where they're
paying dollars per month and this was a little unique hack that i use instead of telling people
to sign up for a free seven-day trial or a free 14-day trial reviewing a free 30-day trial which
really is not that sexy because every software out there has a free 7 day or free 14-day trial
what we would do is we would sell the desired end result and get them to pay up front for it
and then just offer massive value right so what we would do is for 199 dollars we were selling
the desired end result of getting 15 exclusive real estate leads in 30 days and so they pay 199
they get one month's access or 30 days access to our software to automate everything plus templates
plus training plus a member of our team would help them get their first facebook ad set up so we knew
that they were guaranteed to get results and so they want to continue on that monthly software
subscription after the 30 days and then we had all the follow-up email sms follow-up in place
they then connected with the mobile app they give the instant lead notifications
and so a lot of this was backed by the software and on that free training like
i said it's down in the description and if you drop a comment i'll share the link with you
i break down exactly how to set that all up but let's just say we're generating a thousand leads
with this 30-day lead challenge offer and let's say we're promoting this on the front end
meaning this is the first thing that we're going through and presenting to our potential clients
well an average cost per lead is going to be about ten dollars if you're going through and buying ads
on facebook or youtube or instagram or any of these different platforms and so you're in it
for a total investment of ten thousand dollars now obviously you don't need ten thousand dollars to
go through and get started with this but this is just for easy math easy numbers here well a close
rate typically is going to be anywhere between one to two percent to cold traffic on a brand
new offer and the truth is that's whether it's a lower ticket offer like 199 dollars
or a higher ticket which is a thousand three thousand five thousand dollars because somebody
that's in kind of like your cold market they don't know who you are they don't really trust you yet
you don't have any credibility or authority built up with them and so you're just gonna have a lower
close rate right and so if we go through we take the thousand leads at a one percent close rate
that brings us 10 sales right and at a total value of selling something for 199 our total revenue
is 19.90 just just shy of 2 dollars with the total profit of negative eight thousand now the
nice thing about this of these ten total sales typically you're going to have eight to nine of
them on a monthly recurring basis so they're going to go through and have a subscription and they're
going to keep paying you every single month however it's going to take you several months
to back out on your initial ten thousand dollars in ad spend right so the way we do this and
leverage this the right way as opposed to leading with this 30 day lead challenge sales funnel
is we introduce an initial high ticket sales funnel and we'll block this off right here
just for a second because we're going to get to that here in just a minute and let's take a look
at this so high ticket let's just say you're selling something for three thousand or five
thousand dollars and you might be asking yourself what are you selling for three thousand or five
thousand dollars well the nice thing is we have a software here right we have a real estate digital
marketing agency and what we're gonna do is we're gonna pre-sell months of the software and pre-sell
months of our service so we can either sell six up months up front we can sell 12 months up
front it's there's a lot of different ways to go through and stack the value to increase the amount
that each client is paying when they're first coming in so all these numbers stay true we get
a thousand leads 10 cost per lead 10 000 total ad spend because that's not change
based on our advertising dollars we're still closing a one percent close rate
we're still only making 10 sales but the value of the sale that we're selling because it's a
higher ticket sale it's a 3 000 total value right so if we're making 10 sales at 3 000
and let's just assume we're collecting all the cash up front we're not doing payment plans
or anything like that that's a total of thirty thousand dollars right so thirty thousand dollars
minus the ten thousand dollars up here that gives us a total profit of twenty thousand dollars right
and so you guys have probably already seen math like this if you've been in the digital marketing
world for a while now however one thing that a lot of people forget and they forget about it because
you don't really want to start here you want to be able to go through and make sure that this offer
is proven and it's working and it's scaling every single time you've got the systems and automation
in place that you know if you put one dollar in you're gonna make two to three dollars back out
right well the nice thing about this is this is also going to be if we're going to be selling a
3 000 package let's say that's an annual package for the software services all these things that
you're selling up front well that's going to be annual recurring as well but then on top of that
if our goal is to get more monthly recurring revenue or mrr for our software business which is
the holy grail to every software business because your value of your business is 100 based on your
monthly recurring revenue or your annual recurring revenue which is basically 12 times your monthly
recurring revenue so if you're ever looking to go through and sell your business exit that business
then you're going to be looking at your net trading 12 months revenue or net income and that
is what's going to give you your valuation you're going to get a multiple base off of that number
well to increase that even more because look at this we just got a thousand leads coming in
and we're only closing one percent so 10 of those people actually bought that means we have 990
people that showed interest initially by clicking on our ad and opting into whatever landing page we
had but they didn't buy for some reason maybe the price point was too high maybe the trust wasn't
fully there the credibility the rapport made this need a little bit more time to understand your
offer get to know you different things like that and so after the initial 10 to 14 days
of following up via email trying to get people to book appointments on our sales reps calendars and
trying to go through and sell this higher ticket item what we would then do from there is one
we would nurture them with value-based content 100 for free and we'd leverage youtube to go
for and do that and the thing i love about youtube just like this video right here
is somebody can watch it today somebody can watch it six months from now two years from now three
years from now and it lives longer than anything that you post on facebook or instagram right
and it's searchable you can find it and so we go through and follow up with value but then we also
follow up with this 30-day lead challenge and remember how i said we've made multiple millions
with both of these sales funnels right here well we've already talked about how on the front end
if you lead with the 38 lead challenge sales funnel it's a complete dud it doesn't work and
then yes we did have upsells and down sales and all that stuff through the way after the initial
199 purchase but if you lead with it it still is going to be very difficult to get working
is it possible yes probably but it's going to take years and years of optimization to really make it
work whereas if you leave with this and then on the back end we're now introducing this 30
day lead challenge right and so if we look at the numbers here our close rate is going to be three
to five percent and why is this going to be higher than the one percent right here well because
they've already opted into our world they've been getting our emails for the last two weeks trying
to book a call here and maybe even they booked a call but maybe the price point was it was too
high or they weren't fully ready for it and they just kind of wanted to dip their toe in first
or maybe we've been following up with some youtube videos they've gotten some value from our content
and so now we're able to close more deals because we've built more credibility trust and rapport and
when you're leading with a 3 000 ticket item and it's down selling to 199 ticket item it just makes
it that much easier to close the deal right so now if we're closing three to five percent that's 30
to 50 sales 199 that first initial purchase and remember this is monthly recurring revenue it's
a 30 day lead challenge the whole goal of this is after the 30 days they're staying on your monthly
software subscription and paying 199 every single month okay and that's where i was breaking down
where i made over a million dollars in annual recurring revenue with this exact sales funnel
so now we got 30 to 50 sales 199 that's 59.70 to 99.50 revenue but the cool thing is is we didn't
have to pay any more money for advertising to get these leads we're just continually following up
with these leads and presenting a different offer in a different way and so that revenue is all 100
profit so now we took this ten thousand dollars and not only turned it into the thirty thousand
dollars revenue twenty thousand dollar profit here but we just added an additional fifty
nine seventy to ninety nine fifty or basically twenty six thousand to thirty thousand dollars
profit off of the initial ten thousand dollar ad spend and that is right out of the gate and that
is not even counting the monthly recurring revenue that we're stacking up and so if we continually
do this and we compound things and things build up like a snowball like everything works in marketing
then every single month we're adding 30 to 50 new paid subscribers to our software right
which means if they're paying 199 per month for our software we're adding an additional six to ten
thousand dollars per month in monthly recurring revenue after 12 months what is that 72 to 120
000 per month in monthly recurring revenue or at that point you have a million dollar annual
recurring revenue business and you'll be able to exit that for multiple millions of dollars
now obviously there is a thing called churn the churn rate is basically at what rate do people
actually cancel and so yes not all 30 to 50 are going to stay on 100 of the time but when we
lead with this 30 day lead challenge and we lead with a member of our team setting everything up
and then getting immediate quick wins and seeing those quick results plus the templates and really
simplifying everything for their business we saw a higher higher higher stick rate right here on the
38 lead challenge compared to people just signing up on our main website all right so anyway guys i
hope this was very helpful for you guys as far as breaking down how to go through and get clients
how to make a thousand dollars per day with your own real estate digital marketing agency
and the cool thing is inside of our real estate million dollar adc program
i actually give you these exact sales funnels and they're 100 percent white label so it's not just
the templates but it's a hundred percent white label with the white label video sales letters
um the white label digital trainees that we're actually selling right here everything from a to
z so you just connect your domain put your logo on it connect your stripe account and you get a
creep on 100 of the payments of two multi-million dollar sales funnels that have already proven to
convert and work right so anyway if you guys want that free training once again just drop
a comment down below smash that like button if you're brand new here make sure you subscribe
to the channel and with that said thanks so much for watching and i'll see you in the next video