What is up everyone.
Welcome back to my channel, the best place for new coaches, content creators and entrepreneurs.
Now before we begin, you'll notice that the background in this video is slightly different
and that's because I'm currently still traveling as we speak.
I am currently in Chiang Mai, Thailand, but that doesn't stop the videos from coming to
you guys almost every single Sunday.
Now in today's video I really want to talk about a topic that I haven't really touched
on at all here on my channel and that is the power of live video.
Regardless if you are on Instagram, YouTube or Facebook live video, AKA live streaming
has become not only more and more popular but also more and more powerful when it comes
to driving more traffic and more reach onto your social media platforms.
That's why if you aren't currently using live video within your business strategy, you are
truly missing out not only this and this video.
I also want to share with you guys some tips and tricks on how you can get started with
live video because I know through talking to you guys one on one, a lot of you guys
know that live video is important, but many of you guys are petrified to actually get
started and I don't blame you creating content live and delivering it real time to a real
audience that's engaging with you can be very nerve wracking.
That's why in this video I am going to share some specific strategies that I've used myself
in order for me to truly get consistent with live video.
Before we dive into the video, I also want to give a shout out to two special people.
The first is our YouTube comment of the week.
Thank you so much for leaving this comment on my previous video and for supporting the
channel.
The second one is our Instagram profile of the week.
Thank you so much for sharing last week's video on your Instagram story.
It's truly appreciated and honestly makes my day when I see you guys watching my videos
and sharing them in real time.
Now if you want to be featured in next week's video, you can do one of the following two
things.
Number one, leave a comment below on this video or number two, screenshot this video
and share it on your Instagram story.
Just don't forget to tag me now with that or the way.
Let's just dive right into the video now.
First things first, let's talk about the power of live video.
Let's kick off with Instagram.
Let's say, have you noticed that every time someone or yourself goes on live video, almost
everyone that follows you will get a notification.
Now, only this, when you go on live, you are prioritized in the story feed.
This is amazing and incredible visibility for your account to sweeten the pot just a
little bit.
If you actually go on live with someone else as well.
Not only do your followers get a notification, but their followers do as well.
That's why you're going to be able to increase your visibility by a lot when you choose to
use live video.
To add onto all of this.
What I've also noticed is that Instagram, more and more has added more features and
functions to the live stream feature and that really goes to show that they're truly investing
in live stream because they value it for their platform.
It's probably one of the most organic and engaging ways that you can actually speak
to your audience.
For example, did you know that people can obviously live chat with you, but also the
questions can be systematically filter through so that you can have it all packaged up neatly.
Not only this new features such as picture and picture has now allowed content creators
to create even more engaging live streams by sharing photos, slide decks, videos, whatever
you can think of that you can share with your audience.
To me, that really shows that Instagram is truly pushing live stream on their platform.
Now moving onto other platforms such as Facebook or YouTube.
For Facebook specifically, what I've noticed through firsthand experience of doing live
streams on my business page, I've actually gotten way more reach and way more engagement
on those posts versus posts that I preplan in advance.
That is a true Testament to show that Facebook truly values live content and we'll push it
further on people's feeds.
Not only this as a pro tip, if you are someone who let's say has a Facebook group and you
go on live stream often in your Facebook group, that's actually going to allow your Facebook
group to actually rank higher in Facebook's algorithm.
So like I said, if you have a personal page business page or you're using Facebook in
general, regardless if it's groups or not to actually grow your business, leveraging
live video can truly, truly give you that extra boost that you're looking for.
Not only this, if you are, let's say on YouTube, did you know that when you actually go on
live video, it will rank higher within search and within the algorithm.
That's why again, if you aren't leveraging live video right now on either platforms that
you choose, you are truly missing out on a really big opportunity to grow your socials.
Now at this point of the video, you might be convinced that live video is really going
to help bring your business to the next level, but part of you is probably also nervous and
worry to actually get started with live video.
That's why I'm going to be sharing with you guys some tips and strategies on how I got
started and got my feet wet with live video.
The first tip that I have for you is a no brainer tip and I'm going to talk about it
really quickly because I feel like everyone shares this tip and that is make sure that
you are practicing on Instagram stories first or any type of really bite sized content pieces
that don't require a lot of time but aren't necessarily live.
If you are nervous about being live, at least get comfortable speaking to a camera first.
Now, the next tip that I have for you is something that I preach and that is create bite-sized
content first.
What this means is I noticed that a lot of people when they want to go on live for the
very first time, they are setting really high expectations for themselves.
They automatically dive into creating 20 minute, 30 minute live streams.
That can be really stressful and it stressed me out too when I first started.
That's why instead of telling myself that I need to nail a 20 minute live stream or
deliver a 30 minute presentation live to my audience, what I instead do is go on live
for five minutes, only, tried to focus on creating very short bite sized content pieces
for your audience via live so that you can at least get your feet wet of going live in
general and as you get more confident, then you can start increasing the times that you
go on live.
For example, going from five minutes to 1515 to 30 30 to an hour if you'd like, but my
biggest advice to you is that if you are intimidated by live, don't make it harder on yourself
by feeling like you need to deliver 20 minutes of value.
Instead, just tell yourself, Hey, I'm going to go on live for five minutes, only deliver
one big tip to my audience and voila.
That's why if you are intimidated by live, make sure that you do create bite-sized content
first.
Now moving onto the next tip that I have for you and that is create a formula for yourself.
Now, what exactly does this mean?
I'm going to give you a very clear example for me.
I deliver a lot of lives over on my Facebook page and also in my free Facebook group.
Turn your followers into clients and generally when I prepare for these live streams, what
I'd like to do is I like to write down some notes of what I'm going to say in bullet point
form, but over time what I realize is that I was starting to see a pattern of how I was
structuring and organizing the flow of my live streams.
So what I ended up doing was I ended up creating a plug and play formula for myself, for me
to follow every single time I go on live stream.
Now, to give you a clear picture of what exactly I'm talking about when it comes to creating
formulas for me over on my Facebook channels, I talk a lot about entrepreneurship and coaching
and generally with all of my live streams, I like to teach and coach my audience on how
they can improve their coaching efforts or how they can improve their business efforts.
So my formula is the beginning of every live stream.
I give three main takeaways.
This is what I'm going to promise my audience of what they're going to learn from my live
stream.
Next.
I then talk about personal experience regardless of what the theme of that live stream is.
I love to tie it back to a personal experience on why exactly I'm here to share this particular
topic.
Then I talk about mistakes.
I talk about the mistakes that some of the coaches might be making or business owners
might be making.
Following that, I then talk about the undesired outcomes that come from those mistakes, and
last but not least, I then offer a solution.
This is the formula that I like to follow for almost all of my live streams of that
particular nature.
That's why if you are someone who's been noticing a pattern of what your live streams are all
about, I highly recommend that you create a plug and play formula for yourself that
you can simply replicate for every single live stream that you do and truly streamline
your content creation process.
Now, speaking of content creation and business, make sure you also download my free blueprint.
Turn your followers into clients because creating this type of content that builds demand is
going to be crucial when it comes to actually converting many of your followers to become
clients for your business.
So again, if you haven't downloaded this blueprint already, make sure you check out the link
in the comment section below or in the description box below as well.
Now the next tip that I have for you is something that has helped me, especially when I was
first starting with livestream, and that is instead of doing solo shows, trying to do
interviews instead, when I first started my livestream journey, I was just like you, super
petrified to be on live.
So what I did was I actually created more interviews with other people because what
I found was that doing live streams with someone else was far better than doing them alone.
Now, only this one, it's an interview style.
You kind of get in the moment of having a conversation with someone else and you forget
the fact that you're even live.
Not only this to sweeten the pot.
If you are the host of the interview and you're the one asking the questions and not the one
being actually interviewed, that actually takes a lot more edge off when it comes to
live video.
That's why if you are uncomfortable with live video, try to pair up with someone else or
use it as a good excuse to do interviews and network with other people so that you don't
have to feel alone when doing live content.
Now, following this, if you are still telling yourself, Nope, I can't do it, I'm uncomfortable
with doing live video, then the next tip might be beneficial for you and that is choose unpopular
times to go live.
Now this obviously sounds like a very counter intuitive tip, but like me, when I first started
I was petrified and actually having real people going on and watching me in real time.
I didn't have an issue being on camera, but I did have an issue with real people watching
it.
That's why I specifically and strategically chose the times where I knew people were either
sleeping or at work in order to do my live streams and over time as I got more confident
in having a smaller audience watching me, I then started to migrate my live streams
to more popular times where I would have a bigger audience.
That's why again, if you are someone who is still very nervous to be on live simply because
of the fact that you know other people are watching you, then don't make it harder on
yourself and specifically choose the times where you know that there's not going to be
that big of an audience watching.
You know.
So far in this video we covered a lot of ground when it comes to live video and live streaming.
First of all, we talked about the power of live video and we also gave you some tips
and strategies on how you can get started in a very stress free way.
Now remember, live stream is only a very small portion of your content strategy and content
strategy is also a very small portion of actually the entire process.
To turn a follower into a client for your business.
That's why if you haven't already, make sure you check out the description box and the
comment below to snag this blueprint right here, because I shared the entire process
that I walked through all of my clients and students through to turn their followers into
clients.
Not only this, while you wait for next week's YouTube video, make sure that you also check
out these two videos that I have here as well.
I talk a lot about coaching, social media and entrepreneurship.
So again, make sure you check out these two videos as well.
As always, guys, I appreciate you.
I hope you guys have a great day, a great week, and a great life, and I'll see you in
the next video.
Bye guys.