are you struggling with getting more
customers or growing your business well
this is the video for you today we're
going to be going through the latest
marketing tactics that you can use to
grow your business regardless of your
b2b or b2c these are current strategies
that you can use to increase your
revenue and take your company to the
next level okay so this video is going
to be extremely valuable to you you can
think you have the best business in the
world the best product the best
customers but if you do not have an
effective marketing strategy that cuts
through the noise in this digital
marketing space then you're simply not
going to be able to scale and you're not
going to be able to get your business to
the level you want to get it to so let's
get straight into this no fluff no noise
just pure value these are the top five
marketing strategies that you need to
implement in your business right now
regardless of your size or your niche in
no particular order
number one is paid advertising and this
is a strategy i recommend to absolutely
all businesses if you've never watched
my videos before my name is jordan
platten i own affluent.com we're
multi-service digital marketing company
here in the uk and our core service is
offering facebook ads paid facebook ads
to companies in order to explode their
sales online and we've literally
generated millions and millions in new
revenue for companies all over the globe
thousands of different product ranges so
we truly know this works i'll see if i
can throw up some screenshots around me
as i'm talking so what actually is paid
advertising paid advertising is any kind
of advertising you have to pay for but
i'm specifically talking about social
media and google ads here so when we're
scrolling through on newsfeed on our
favorite social media platform we see
that sponsored tag we see a company
offering a product or service they want
to offer us that's targeted to us that
is a paid ad that company have paid for
that slot and they have targeted you as
their ideal customer you can literally
get yourselves in front of anybody you
want to get yourself in front of on
social media you could target women aged
35 who live on a certain street in
london like red jumpers and own a dog it
is that targeted and it makes sense for
us to get ourselves on these platforms
because we are in a world now addicted
to social media and mobile phones you
only have to scroll down the feed to see
everybody walking and swiping and so if
you are not getting yourselves in the
hands of your customers exactly where
they are every single day then you are
simply leaving money on the table now
there are multiple forms of paid
advertising online we have a cost per
click cpc advertising which is like
google ads we then have cost per
impression which is like how facebook
and instagram works we pay to reach a
certain amount of people that's usually
what's called a cpm which is cost to
reach a thousand people and then finally
we have display ads they're the banners
and everything that you see when you're
scrolling through the internet or
probably the sponsored video you saw
before watching this one right now on
youtube now the most popular advertising
platforms at the moment are facebook and
google and they work in very very
different ways when you are advertising
on google you are trying to hit people
based on the keywords that they're
searching so essentially your customers
are already looking for your product or
service and you're putting yourself in
front of them you're getting to the top
of that news feed so they are seeing you
before they see one of your competitors
so they're already slightly warm before
they reach your website this is very
effective for any kind of business that
has a keyword rich company something a
product or service that people are
searching for regularly now facebook on
the other side is a advertising platform
where we are putting ourselves in front
of our potential customer this is
interruption marketing we are getting on
that news feed and we are saying hey you
need our product or service and this is
why you need it this is very effective
for new start businesses companies who
have a large budget and good content
that they can use because content is
king on facebook we want good imagery
and good videos that we can use to grab
our potential customers attention now if
you don't have a very large budget the
absolute minimum you should be doing is
retargeting on facebook and retargeting
is exactly what it sounds like on
facebook we can re-target our existing
pool of potential customers we all have
social media we all have websites at
least you absolutely should be if you're
watching this video and on that website
on that social media platform we are
getting traffic we are getting people
looking at our photos liking our photos
commenting just visiting us following us
visiting our website pages looking at
our products that is all traffic that we
should be retargeting with a single ad
and an offer for a product so that
person can be converted from somebody
who's just spectating to somebody who is
going to become a customer so as a
minimum go and research in fact there's
a video on this uh on my channel click
the link after this by the way and learn
how to launch your first facebook ad you
can literally watch that video and it
will teach you exactly what you need to
do to launch your first ever facebook ad
launch a retargeting ad for all of your
existing web traffic all of your
existing social media following and set
a 10 or 10 pound a day budget on that to
start off with i guarantee you're gonna
get some pretty good results straight
away
number two utilize new social media apps
now in the world of social media there
are always new companies coming up and
trying to compete with the big players
facebook instagram and youtube and over
the last couple of years we've seen two
massive platforms actually stick but one
of them is tick tock and i know what
you're thinking tik tok that's not for
me that's kids dancing doing silly
videos online and that simply isn't true
in all cases in business your business
without realizing maybe a business that
you can create content for and get
serious serious levels of exposure
here's an example this is a clothing
company and on this video specifically
they have 1.5 million views and over 80
000 followers to their page they are
generating monumental amounts of sales
from this tick tock page because they're
gaining huge interest and virality
across the content that they are posting
now this is very very simple content
this is taking them more than 15 minutes
per day right and if you have the
capacity to create content and it could
be relevant to a tick-tock based
audience you absolutely should use it
because the algorithm at the moment is
still ridiculous and you can get huge
amounts of exposure with very little
work at all now another platform that's
really kicked off recently is clubhouse
if you are a thought leader in your
industry you absolutely should be trying
to be one everybody who is working in
any industry should be trying to become
a thought leader because when we have
authority we have the ability to sell
easier because we gain more trust to our
customers now if you are interested in
doing that clubhouse is a great place to
do it because we can join private rooms
with a ton of our potential customers
and also other industry leaders in our
niche and we can talk about our products
or services maybe not shamelessly
plugging them but talking about the
benefits of what it is that we do as a
business and educating people within
your space when we build authority we
build trust they come over to our page
and they buy our products or services if
you get into a really big room a really
big group you can make a serious amount
of sales on the platform and i've known
people who have literally gained
hundreds of thousands followers on the
platform in literally a couple of weeks
again the algorithm is ridiculous right
now so keep an eye out for all of the
latest platforms and don't be afraid to
jump into something new it's when it's
new that we need to jump into it the
quickest right because that's when the
algorithm is at its hottest and that is
when we can make the biggest returns
from it
number three is email marketing and i
know what you may be thinking jordan i
thought this is meant to be current
strategies now if you think that
people's attention is more on social
media and they are not using email
anymore and it's an ineffective
marketing strategy you're wrong and it's
simply not the case emails come full
circle in 2019 global email users
amounted to 3.9 billion active users and
in 2023 that's expected to grow to 4.3
billion users that's half the world's
population that's not something to be
ignored if you're doing business in the
developed world your customers are using
email and you have no excuse not to get
yourselves in front of them 24 hours a
day 365 days a week now if your excuse
is i cannot do it i don't know how to do
it i don't know the tools i literally
teach people this stuff for free again
there's a link around here right now on
how you can use activecampaign a
software to smash out email blast to
your customer list you can start
building a database that you can
remarket this is completely for free
there's no excuse for not to be doing
this email marketing is a highly
effective way for us to nurture our
customers some businesses have customers
that have a longer buying process we
need to warm them up and build trust
before they want to buy from us we can
get them enrolled into a newsletter
incentivize that newsletter and send
them out weekly value or daily value if
you've got time about our product or
service or our industry and the benefits
of what it is we have to offer for them
build enough trust for them to buy our
product and become a customer we can
then use email marketing to remarket
those existing customers with new
promotions and offers when we have them
we can literally get ourselves in the
hands of them very very easily and the
benefit for them is they can read the
emails whenever they want to at their
own time convenience now these emails
don't need to be complicated the best
copywriting style was a human casual
style speak to your customers in the way
you would want to be spoken to if you
were them build a relationship with them
and give them an offer that they cannot
refuse so you can increase your close
rate via email so go build an email
strategy
number four is search engine
optimization or seo now seo is the
process of increasing your traffic to a
specific website through search engines
such as google bing and yahoo we want to
get ourselves to the top of that list on
the first page of google the holy grail
but if we can get in the top three then
we really are doing something right now
a common misconception about seo is it's
a standalone strategy that just consists
of making sure your website has a lot of
keywords on it now that simply isn't
true but seo is central to a successful
inbound marketing strategy it's
extremely effective because it continues
to evolve as the internet and search
engines do we can get ourselves in front
of our customers very easily and quickly
when they just search us on a search
engine and because of that it's very
cost effective as well because we're not
paying to get ourselves on top of the
feed because we have the organic stuff
nailed down now if you're in a business
to business industry seo is still the
most effective way for you to generate
leads with 14 of all b2b leads being
generated through organic search closely
followed by email marketing at 13
and social media at 12 so if you're in
b2b you really need to be focusing on
seo now as i said it's not just about
keywords on your website although that's
a huge part of it we want to be
conscious when we're creating our
website pages then we have high quality
content our images aren't too large we
don't have pixelated bad quality pages
and we're making sure that all of our
written content is as keyword rich as
possible but it also needs to read well
okay it doesn't need to be like the tags
on a youtube video now we can do a
number of other things to increase our
overall seo weight and we can make sure
our social media is equally as seo rich
we have social media pages across as
many channels as we are actively using
we can launch a blog on our website
that's probably the most effective way
to start getting ourselves out there
more if you launch a blog talking about
relevant things going on in your
industry you start educating people on
your products or your services as well
that's going to be a great way for us to
start ranking on google and for google
to recognize us as a more established
company so we can get ourselves at the
top of the feed it only took us two
weeks to get ourselves at the top of the
feed for the affluent agency and the
affluent academy and our brand new ad
ads education business learn abs.io now
we are number one on google for learn
ads and we rank above google themselves
with their own training platform and the
facebook blueprint as well now that's
pretty good if i say so myself and we
achieved that through regular blogs
through getting ourselves all over
social media and making sure we could
generate as much traffic to those pages
as possible through paid ads as well now
we achieved that by making sure our
website was high quality we hired a very
good web development agency so the code
is nice and simple it's clean there's no
mess it's very keyword rich and we
shared the website across all of our
social media channels and started
posting on them as soon as we possibly
could so we nested ourselves in the
google algorithm very very quickly we
started gaining traffic on that page
when we hit first page and now we are
right at the top of the search results
once you're there it's relatively easy
to maintain unless somebody's working
harder than you are at their seo so
start thinking about seo how can you use
what you already have how can you
improve what you've already got to make
sure you rank higher on organic search
now finally number five is earned media
and pr now earned media is essentially
free advertising online it's media that
we have earned through our customers all
through press releases through various
media channels there are a few ways that
we can tackle this but it's very
important that every single company is
using some kind of earned media strategy
the easiest way is through customer
testimonials and reviews make sure you
are asking every single review every
single customer that you have to leave
you a review if they are satisfied of
your product or service and not just on
somewhere like trustpilot but on
facebook on your various social media
channels as well because you want to
make sure we have omnipresence when it
comes to good reviews with all of our
customers so we have trustpilot google
reviews and facebook they're great
places for you to begin when we have
reviews our customers become our sales
team they start selling our products for
them and if every single customer we had
told five people about our product or
service would scale up pretty quickly
the next thing we can ask them for is
testimonials and we can integrate this
with a email marketing campaign send an
email out one week after our customers
receive a product ask for a review on
the various platforms send them a link
and ask for a testimonial we can get a
video testimonial we can use that video
for a facebook ad or a youtube ad we can
use it for content organically on our
social media and this is how you create
a overarching marketing strategy which
is symbiotic everything starts working
together everything starts complementing
itself and that is the secret to success
in digital marketing in 2021 we need to
gain omnipresence and use a whole bunch
of different strategies now on the end
media thing as well we can reach out to
podcasts we can feature on there so we
can feature them on our podcast we can
go on youtube channels we can have
people on our youtube channel we can
gain access to the clout that they have
in our industry we can try and earn free
pr okay so we can reach out to editors
for local or international publications
which are relevant to our industry we
can teach people about our products or
services educate them on things that
we're doing in the industry there are so
many different avenues that we can go
down to earn free or earned media and pr
and we need to be utilizing that because
it doesn't cost us anything
so guys if you made it to the end of
this video you've got a lot to get
yourself stuck into now i'd advise you
picking one thing from the video
mastering that first of all implementing
that into your business and then
expanding out into the other strategies
that we've gone through today now i know
i've given you a couple of videos for
reference to move on to after this one
but if you're interested in looking into
some further trends and future trends
for digital marketing things i think you
should have a look into for the future
then we do have a video about future
trends in digital marketing as well um
and i'll try and put a link around here
or in the description too so i hope you
enjoyed this video i'll see you in the
next one cheers