Every year MBA students at Ryerson have to participate in an event called "Integrative
Week".
And so what that is, is basically - at the beginning of the week on monday we get a business
case, and we don't know what topic it will be on and we are placed in random teams as
well.
So this year we are twelve teams between five and six students.
And this year we have been given a case by Deloitte on M2M communications, or also what
is called "The Internet of Things".
So what we have to do to challenge this year is to find how this new industry will impact
telecommunications in Canada and basically what is the opportunity for them to create
more revenues.
So for this case we've had a great opportunity to work with Deloitte consulting company.
Deloitte is one of the big four consulting companies.
They are also international reach.
And they've given us a case relating to Machine to Machine impact in the next five years.
We're looking at this from telecommunications perspective.
So we're looking at Bell communications, Telus and Rogers.
And what sort of opportunities they have in the next five years to make some money out
of this great opportunity that is coming out of Machine to Machine.
Two industries that we've looked at: we're looking at the Health care industry because
it's vastly important with the baby boomers coming through, and also the automotive industry
because it's very important to the workers in Ontario.
So when it comes to achieving our task in these two sectors.
When it comes to the automotive industry, we want to focus on manufacturing and customer
service.
Manufacturing we really want to focus on drone communication.
and what it comes to customer service we want to make sure you can communicate with your
car: when gas is low, when you need to replace your breaks.
When it comes to the health care industry we want to focus on wearables: so what can
you war every day that can transmit all that necessary vitals to maybe your doctor and
make it so you don't have to visit them so often.
Also we want to look at remote surgery: can there be a specialist in one province that
can communicate and do surgery on someone in a different province?
If telecom can do that we can make good business.
We're here today to present to you the future of digital communications and the role that
tele communication companies can play.
So quick look at our agenda today: we're gonna look at emerging issues and problem statement,
then we're going to look into two key industries and we're going to do an industry overview
and area of opportunity for telecommunications there and we'll sap up with a call to action.
Say there's a truck on a highway carrying this bumper towards the assembly plant.
However, an hour ahead there's a traffic jam so the tracking chip on the truck sends a
signal to an air drone centre, coupled with traffic data which gives insight on a possible
delay.
These fields will not only transfer data from the wearable to the patient record but also
deal with processing that: what are the trends?
are they high risk vitals?
These messages can be sent to the doctor as well as the user and make sure that the data-processing
is being done.
So we will recommend intel communication company to take leadership and get in early, grab
that first mover advantage and maximize their profit in this area.
Thank you very much and we'll be delighted to take any questions you may have.
It's been a very intense week, we've got through and we produced a fantastic product, so I'm
really happy with what we've done.
Well it was a complex idea, er, problem.
And we had a tough time hammering down the idea but at the end of the day when it slowly
developed - the report and powerpoint came together we had a smooth landing.
I definitely think going on there were some nerves - whenever there's presenting and it's
always nerve wracking, but as soon as everyone starts talking you start to loosen up and
you start to fall back on what you practiced, so overall it ended really well.
Good thing I think we prepared everything, in the questions we had no problem about any
questions.
Overall it was a great experience.
We learned a lot about machine to machine industry that only a few of us knew at the
beginning , so a great learning experience but also a great group experience.
we worked as a team and I think it really came across the presentation which always
helps.