Have you ever bought something from Amazon and then as soon as you get them
buying it they're sending you suggestions for other products that
you're probably going to want to buy as well if that's the case you've been
targeted by artificial intelligence and in today's video we're going to talk
about how artificial intelligence is actually going to change the game for
search engine marketing for social for everything with regards to digital
marketing in 2019 so stay tuned for another episode of digital marketing
news today
and welcome back everybody my name is Jordan Steen also known as Cereal
Entrepreneur and at this channel we talk all about starting a marketing agency
building a personal brand or just building a business online so if you're
interested in any of those topics make sure to hit that subscribe button in the
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away free courses we give away all of the cool stuff we do here at my channel
now artificial intelligence is something that is really cool and it's because of
the fact that it takes things like your actions things you're searching for
already and it starts to build an information database of all of those
things that all of the people out there in the world are doing and it starts to
predict your next your next action or the next thing that you're going to want
to do and so what it's doing is it's actually changing how SEO is done in
2019 and Beyond because you're not just going to be able to rely on things like
backlinks and keywords anymore right so let's talk about how artificial
intelligence is going to impact all of that very quickly but before we do that
make sure to stay tuned to the end of this video and I'm gonna give you a tool
that we use here to help us rank number one on Google for a bunch of different
topics that we cover at Cereal Entrepreneur now the cool thing about AI
is the fact that it is taking things that you do that all of us customers and
people viewers out on the internet do and it starts to replicate other things
that people might do that have taken similar actions before right and so how
does that work well basically Google is using AI also known as machine learning
to take things like page engagements time spent on the page basically how
relevant that pages and how user-friendly each website is and then
they use that information to determine well if someone searches for something
like this topic we should probably send it to other people that search for
things like this topic right and so that's what machine learning is doing
and people are using this not only with search engines but like I said earlier
Amazon actually uses the same technology to show new products to people who have
previously searched or viewed or even purchase another product in another
category right so there might be two similar similar things that go to get
like snowboarding masks and a beanie right I actually just went snowboarding
and I bought a mask and they showed a beanie that they recommended that a lot
of other people bought right and so they're taking those things and they
know that if someone buys a mask they might need a beanie because it's also
cold and their ears will get cold in their head will get cold right and so
that's what machine learning allows you to do in fact it can go even further
because of the fact that it can actually take your content your website and it
can look at what pages of your website what specific blog articles what videos
what specific buttons and pages on your site are performing the best and which
one actually has the most time spent the most positive engagement on the page and
then it wants to take that information and share it again with other people who
have the same interests the cool thing is by mapping different pieces of
content to specific intent you're able to actually take all of that information
and use it to cross-sell or upsell to other clients so basically what I'm
trying to say is if somebody has a specific intent meaning let's say that
someone came to Google to search for a new puppy right and then you show them a
website with all kinds of new puppies Google's going to take that information
and say okay well someone stayed on this website for five minutes after searching
for new puppies right and so other people in this exact same area that are
searching for new puppies we should probably show that website too right and
so that's what it actually does right it tells you okay now we can do this and if
say for example your website started selling dog collars right people who
actually visited your site and purchased a puppy we can actually now upsell a dog
collar too because we know that they came to our site and they visited that
you visited our site for that specific reason so quick question guys do you
feel that using artificial intelligence to help consumers is a good thing or do
you feel it's too intrusive I want to know your opinion leave it in the
comments below because this is one of the bigger arguments that people have
about things like the Facebook pixel and artificial intelligence and the Big
Brother watching you on the internet so leave a comment below what really needs
to happen as marketers have to start to understand that with SEO you have to
rely on more than just keywords you have to rely on
more than just backlinks or PB ends those are important but ultimately you
have to create quality rich content that people are going to want to engage with
and that addresses their search intent I've said this several times before but
Google's job is to provide search engine results that the user finds valuable and
actually solves the problem that they came to the search engine with and to
make sure that content is always focused on the user and that it actually is
quality content Google actually created something called rankbrain
which is their algorithm that actually tells whether something is quality or
not so let's go into a few of the things that rankbrain looks for the first
thing is to use keyword phrases that echo the searchers search basically what
they're searching online and how they would search it you're going to want to
use those specific types of keyword phrases in your content why because
that's how people are searching for that content so you want to make sure that
you actually have freezing in your articles or your videos that represent
or that very they're they're very similar to the style of search that
someone might perform to find that piece of content the second thing is to phrase
your keywords with Google's keyword planning tools like keyword planner
because that actually is a place you can go to find how people are phrasing those
keywords to find that specific kind of content the third thing is to take all
of those searches and then to write content that flows naturally right you
wouldn't want it to sound weird or look weird because some of the searches that
people can put in sometimes are kind of weird they're kind of off so you're
gonna have to find a way to take those keyword phrases and make it fit
naturally into the content that you create and then the fourth thing is to
write to intrigue entice and inform and the reason why is because that's what
makes quality content so that's ultimately what rankbrain is looking for
right make it something that people actually want to read don't just put
something down on a piece of paper and that's all we need to do that's
not good quality content it does take time we put probably four to five hours
into each video that we create so take the time to create quality content plan
it out produce it well and then make sure that when you actually put it out
and schedule it and post it out that tons of people get it and that you put
it out on all of your channels so it gets the most juice so what is the
future of SEO look like for 2019 and beyond
basically the first thing is keywords are gonna become less relevant why
because it's not about the keywords it's about the intent of the user and it's
about the quality of the content the second thing is that machine learning
are essentially artificial intelligence is making it easier for things like
rankbrain to use machine learning to basically
match search concepts or search queries that people are putting out there it's
not ultimately just about keywords anymore
so you have to understand that and this also comes with the increased prevalence
of voice search so if you want to learn more about voice search and if you're
ready for that luckily for you we put together a video on that so just check
out that video up in the top right hand corner there's going to be a reduced
emphasis on page signals like backlinks yes they are important but ultimately
over time we've seen them decrease and importance as a result anyways
number four is keyword stuffing it's still a practice that people are using
even though it's considered a blackhat practice but it is something that's
becoming less and less important and it is something that Google is finding a
lot easier it's easier for them to track that down and recognize it as a keyword
stuffing practice so it's no longer important anymore title tags this is
number five are gonna have less importance as well again because it's
not just about the title of the article it's about the content that's actually
what drives relevance which leads me to 6 which is optimizing around the content
and not just the keywords right optimizing around what that user came
there for and providing that solution to them even if it's for free and the final
one is longtail keywords are pretty much going to become extinct and it's because
of the fact that longtail keywords are just ways that searches get more and
more intense specific where you're actually trying to put something you're
you're almost forcing the keyword phrase into the viewers mouth or the users
mouth right we want it to be more based around the user meaning that we can't
have only certain sets of longtail keywords mixed with the main keywords
set that's going to work for a specific set of keywords right that that
shouldn't be the only thing that someone should have to type in to get the exact
search result that they're looking for and a lot of the times that's the case
but essentially guys SEO is evolving every single day and it's something that
you have to stay on top of because it is one of the
most important ways to drive new traffic to any of the content that you're
creating things like rankbrain and other machine learning practices are becoming
more and more prevalent and as they do it's going to become more more important
for you to understand how those machines are working and how the algorithms work
within those machines but that's it for me thank you guys so much for watching
as I mentioned in the beginning we're gonna talk to you guys about a free tool
that you can use to help with your search engine optimization efforts it
helps you with keywords making sure that you're using the right keyword phrases
if you want that video check out this or if you want that tool rather check out
this video in the top right hand corner but that's it for me thank you guys so
much for watching if you haven't already make sure to hit the subscribe button in
the bottom right hand corner and then the notification bell so you get all of
our updates and information that we give out here on my channel but that's it for
today's update of digital marketing news today I hope you guys enjoyed today's
news segment if you did throw me a thumbs up and leave a comment below
telling me how much you loved this segment and that you would like to see
other things if you have a topic that you would like for us to cover a news
topic newsworthy topic that you would like for us to cover definitely leave it
in the comments below but I'm gonna get out of here guys until next time Cereal
Entrepreneur out bye guys ready to start living the six-figure work where ever be
your own boss lifestyle well at Cereal Entrepreneur Academy
will teach you how to use a laptop and internet to start your own social media
and digital marketing agency get started with our free Facebook Ads training
links in the description below guys see you in the course, Cereal Entrepreneur out