hey everyone it's remy from hubspot and
today i want to break down the key steps
you need to follow in order to grow your
social media platforms growing your
business on social media can seem a
little daunting and it can also feel
like such an overwhelming task when you
think about how saturated all of these
platforms are right now in 2021
statistics show that there are over 4
billion social media users but again the
good news here is that there's truly
room for all businesses to thrive online
you just need the right steps and the
right tools speaking of tools i'm going
to share an amazing and free hubspot
tool with you today that'll take your
social media game to the next level but
before we get to that let's start with
step number one pick one platform to
focus on first before trying to take on
all of them at once i know some people
don't really think social media takes a
lot of work but i promise you it's a lot
of work especially as a business i mean
some businesses even have entire teams
dedicated to their social media but if
you're just starting out this is the
perfect opportunity to pick one platform
to focus on based on the kind of content
that will suit your business best for
example if you're opening up a gelato
shop you might want to start off with
instagram or tick tock to show pictures
and short form videos of your product
but if you're an online business and
teaching a skill you might want to use
facebook or youtube instead to create
long form videos on your product or
service making a list of what your
business goals are will help a ton so
that way it's easier for you to identify
which platform you want to tackle first
so once you've picked a platform to
start off on step number two is to plan
plan plan many different social media
experts agree that planning your content
one month in advance works best and it
gives you enough time to squeeze in
those spontaneous posts whenever
necessary you know what makes planning
social media content a breeze a planning
tool more specifically hubspot's social
media content calendar this tool is
seriously a social media game changer
it's like one giant template where all
of your content and ideas can live so
you're not scrambling to put something
together last minute there's a tab for
each social media platform so whether
you're on just one platform or more all
of your content is organized and it's in
its own tab there's also a monthly
content calendar so you can plan ahead
and see what's going to be posted for
each day of the month in the top right
you'll see a color coding key which
makes it so much easier to coordinate
all of the different moving parts for
each month this tool also has a
scheduling tab so you can schedule your
content to go live on certain days and
specific times and last but not least a
tab to store your oldies but goldies
many businesses repurpose their content
so this is the tab to keep those posts
in that don't have an expiration date
remember when i said consistency is key
i wasn't joking all of these different
social media platforms are competing to
have people stay on them the longest so
they're naturally going to favor pages
that are posting consistently and
engaging with their followers as well
when you're posting you're spending more
of your time on their platform and when
you're engaging you're keeping other
people on their platform longer and it's
kind of creepy if you think about it too
much because our attention is what all
of these platforms are after but hey we
do live in the era of social media and
that's just the ugly truth so moral of
the story be consistent and use a tool
like hubspot's social media calendar to
stay on top of your game the link for it
is down below in the description box so
make sure to check it out moving on step
number three for creating an effective
social media strategy find your niche
and study your competition in order to
stay consistent you have to keep up with
trends in your niche and see what other
accounts are doing so pay attention to
how they engage with their audience and
what kinds of questions or comments are
people leaving that you could also
answer on your account but please
remember to never steal or copy content
big no no something i personally love
doing is creating a list of accounts
similar to mine and looking at what
they're doing that's working and what
isn't working and then building my plan
from there there isn't a perfect formula
to creating content online so it takes a
little bit of trial and error to find
what content works best for your
business and helps you reach your goals
and that brings me to step number four
quality content is your content
providing value is what you're posting
something you would even stop and watch
or is it boring is it teaching anything
is it making people laugh always
remember quality over quantity many
pages are just pumping out meaningless
content every day and it's so easy to
want to do that as well but this isn't
sustainable for long-term success again
that's why studying trends and using
something like a content calendar will
help keep things organized and it'll
help you achieve better results for your
business the last step and probably the
most important one once you've built a
following is to engage with your
audience if you want to keep your
audience it's better to think of your
followers as a community instead of just
an audience these accounts are following
you because you provided something of
value to them and when they're leaving
you supportive comments or questions
it's your job to engage with them and
show them your appreciation as well when
you're first starting out a great way to
get the ball rolling is to ask questions
ask your followers what kind of content
they want to see from you get their
feedback on what you're currently
posting and see if it's working or not
just create a voice that feels more
relatable and more human behind your
business page so remember number one
focus on one platform first build that
up and then it'll be easier to transfer
over to other platforms number two use a
tool like hubspot's content calendar
that'll keep you on track with all of
your posts number three find your niche
and study the trends and your
competition number four quality over
quantity and number five engage with
your audience i hope you've enjoyed this
video if you did let us know by giving
it a thumbs up and if you aren't
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that subscribe button down below before
you go see you guys next time bye
[Music]
you