Hello Internet. Welcome to Game Theory the show that actually knows how the sausage
gets made. And you can't, too, if you watch our sister channel food theory. Speaking of,
if you haven't watched fOoD theory, check it out. Apparently It's Markiplier approved
over the past several months, if there's been one thing that I've
seen requested constantly in the comments on the subreddit and on Twitter, it's more FNAF
to which I say, Why? How? What do you expect? But
if there are two requests that I see constantly? It's 1 more FNAF,
and 2 to solve the horrific mysteries that are happening over at Happy Meat Farms.
Not to be confused with Happy Humbles Burger Barn, completely separate thing. Just a lot of joyful
beef products dominating the indie horror space these days. I couldn't tell you why, but hey,
as long as it's not killer animatronics or haunted toys, I am all about it friends.
Anyway, for those of you who don't know, Happy Meat Farms is a video
series currently being uploaded onto the YouTube channel. This place is not
happy. When I saw so many requests coming in from you guys, I knew I had to check it out.
But when I went to the channel there were only three videos, It’s not a whole lot to
work with or so I thought. Watching them it immediately becomes clear that this is far
from a nothing burger. Three short videos quickly spiral out into a very complex,
very expansive ARG filled with juicy LORE, all about a meat manufacturing company
engaging in some very unsavoury practices, let's just say cruelty free. This is not.
But the most interesting part of all is that this one isn't finished. The ARG
surrounding this evil corporation still has presumably one more video left to release.
It's been a good few months since the last video, so it's unclear when we're likely to see it. But
I figured now's as good of a time as any to dive into the mystery, because I believe with what we
already have, I can tell you what Happy Meat Farms is up to and what the missing video is
going to reveal. Ladies and gentlemen, the steaks and the steaks have never been higher. Side note,
did we get a Hellofresh sponsorship for this one or not? Because it feels like a slam dunk. No.
Okay. Can we can we reach out someone maybe like, I don't know, the meat packers of America?
I'm very good at packing meat. You know what? Never mind. Strike that I said that. Also,
before we get things started here, because this is an ongoing ARG, I want to bring up the
five rules of solving these sorts of puzzles that we've talked about in previous videos.
Don't want to have to resort to me uploading a video that looks like this again.
Whoa boy, that was not a fun series of days for me. So anyway, long story short,
without any further ado, I present to you what I call the five P's of ARG’s.
So with all that out of the way, it's time to get to the meat of the theory. It's the same steak
from earlier. I get that I've reused the joke already, but we bought these beautiful steaks.
I didn't want them to go to waste. It’s like a $20 cut of steak for, like, a one cent joke.
MEAT TRANSITION. Things start out with a warning message that lets us know
that only authorised happy meat farm R&D personnel are allowed to view the video.
It also asks that the parties who view the video sign a nondisclosure agreement.
So, uh, since I don't want any of us to get into any legal trouble here,
onscreen is a totally real and not at all dubious NDA that's going to keep us all
protected. All you need to do to accept the terms and conditions is to write down in the comments:
“I accept” if there's anything that you see that's disagreeable in there,
write “Sussy Bussy” No need to read it closely, though. You can absolutely trust us,
this is absolutely how real life contracts work. You all signed in the comments?
Great. Let's begin. The video shows us three rounds of genetic treatment testing. Each
experiment lets us see the subject name, animal type, age, sex status and recommendation for
the next step. Special shout outs to the cow test subject here, which is code named M00.
Get it? Get it? it’s a cow, moo. Top shelf internet humour. Right there. In the first
two rounds of testing, we see that things aren't going so well after treatment. The test subjects
have developed large tumours and eyes on parts of their body that probably shouldn't have eyes.
Others have mutated to such an extreme degree that they outright blur the photo
entirely because, quote, “looking at it causes extreme discomfort”. Thank you,
happy meat farm for your thoughtfulness and foresight. except ah, you know there's just
one problem with that move. the last frame the image is on screen, the blur filter disappears.
While most subjects are either kept for further study or outright killed,
two develop extreme growth and are then sent to h.r. Not exactly
sure what human resources are going to be doing with a gross lump of mutant chicken.
But clearly this is heading in the direction that they want. And when
the final animal m0101 escapes the facility, the whole thing's declared
a success. And Happy Meat Farm moves on to begin human trials. But hold on,
there's something else here, something in that legalese that appears at the
very beginning of the video. If you bother to read the entire disclaimer,
as I'm sure you always do in any agreement that you go into, including the contract
that we just signed on the channel a few minutes ago, you'll see at the very bottom.
“For more information, go to HappyMeatFarms.com. And you know what? Yeah, I would like some more
information, please. So let's head on over. And it's a very normal, very corporate looking
website. Squarespace. Did you? Well, my friends, you got everything you need.
Your list of products and services, your company history, your glitching. Welcome
video with hidden text. Hold on a minute. That's not something that you usually find on
a corporate website. And if that one didn't tip you off, the copyright will 2023 huh?
It's copyrighted from the future. There's even an employee portal that can only be accessed
with an employee's unique, happy Meat Farm's ID, which, you know, we're eventually going to
have to hack into. Let's start off with that glitching video on the home page, shall we?
If you pay close attention to the video, you're going to start to notice something
odd. The transitions are inconsistent throughout the vast majority of the video. They use slow,
gentle crossfades to complement the sweeping beauty shots of their pastures.
But every once in a while you have a transition that goes like this,
a hard cut to the next scene. And therein lies our key. This ain’t
my first rodeo here cowpokes. If there's a place to hide single frame easter eggs
it's during hard cuts like that. That one frame between hard cuts tends to be
overlooked by someone who's just casually watching. In fact, the Happy Meat Farm
welcome video has four of these single frame moments, some of which might look familiar.
There are little experimental monstrosities from the first video P0113, C0174 and our
good friend M00. But one of these things is not like the other. At 24 seconds into the video,
there's a single frame with the code ZX159G and if we have to put this into the password prompt
for the Happy Meat Farm employee portal, it opens up.We are behind the curtain, friends.
Or we will be in a second because I'm not done with this welcome video
yet. While the hard cuts are certainly the most obvious secret thing in here.
They're only hiding an even bigger piece of the puzzle. That's right,
friendos. Happy meat farms is using secrets to distract you away from the other more hidden
secrets. It’s a pretty clever move, I got to say. You see, at 44 seconds into the video,
if you happen to be watching in full screen, which, why would you be? But sure. There's a
bunch of random letters that are nearly blending in with the background. Ladies and gentlemen,
break out the togas. It's a Caesar cipher. By plugging it into a decoder, we see that it reads,
quote: “host, assimilated, mother colony established preparing the reconnection”.
That's ah…it's a bit concerning. The terms mother colony and assimilation make me think
aliens are aliens somehow involved in the animal testing we're seeing here? Possibly,
but there's nothing else from the previous video that comes close to expanding on the idea.
I'm going to need more information here before we
can fully commit to the tinfoil hat on this one. So for more information,
let's go back to that newly opened employee portal, shall we? The employee access page
gives us a glimpse of what life is like for someone who's working at Happy Meat Farms.
Their employee orientation video emphasises how important privacy is to Happy Meat farms
and openly admits that stress and trauma are expected as a part of your everyday. To combat
this happy meat farm has offered MANDATORY THERAPY and it assures its employees that
anything odd they see is all in their heads and they probably shouldn't worry about it.
This couldn't possibly be gaslighting, could it? No. they're just listening in on our private
conversations with our therapist in order to know which ones have seen too much and
which ones to bump off. Look, there's even a list of benefits that we get for working here,
including compensation in the event of our untimely demise.
When your likelihood of death is expressly called out on the employee
home page, it might be time to start looking for a different line of work.
There's also the not so subtle mention of being part of the New World Order.
See editors? I told you working in the dungeon
wasn't so bad. Editors: Yaaay.
What we're dealing with here, my friends, is a corporate culture that's constantly
monitoring its employees, knowingly exposing them to disturbing events,
and offering therapy to gaslight them into silence.
Basically, it's Amazon. Beyond the employee benefits and onboarding video,
the portal has two very clear passwords that we need to find. One to access the
R&D department and the other to access human resources. Maybe then
we'll finally be able to figure out what they're doing with all that chicken goo.
Elsewhere on the site, there's a quick backstory for the company. Apparently,
the company is based in Florida because, of course, the weirdo alien food mutation company
is based in Florida and was founded in 1998 by a woman named Ramona Bynes who aspired to,
quote: “Give animals the best quality of life.”
I think the gooey chicken in the corner might want to have a word with you. Happy
Meat Farms almost went bankrupt in 2014 until it was bailed out by a new unnamed partner who
helped them turn things around, which could explain the shift in the company's goals.
Although they still claim to use no genetic modifications or growth supplements elsewhere
on the website, we learned that they lobbied to kill a bill that would require
groceries to put a special label on anything that was genetically engineered.
It seems like that’d be something that a totally organic farm would want, but what
do I know? I'm just a dumb creator. Politics are above my pay grade. Speaking of creators,
we see the website mention that they've started to partner with up and coming
creators like the cynical critic and fellow SpongeBob theorist Alex Baleof all people.
Guys, maybe you should do a better job of vetting your brand deals in advance. Take it from me. This
is the type of stuff that will get you cancelled on Twitter. On the other end of the spectrum,
in one last very meta twist, you can see that the company appears to be having an ongoing
dispute against the This Place Is Not Happy YouTube channel the place where
our investigation began. Happy Meat Farms claims that the videos being uploaded onto
the channel are fake and doctored, but I think we know the truth. It's leaked footage from the
R&D department, footage that we see spoken about in a different part of the website.
So knowing that we have ourselves some more passwords to find, let's go back
to the whistleblower YouTube channel and see what else they've uploaded recently. On November 24th,
2021, This Place Is Not Happy released its second leaked video titled Happy
Meat Farms Genome Modification Test 47 Skipping Tests 44, 45 and 46 I see.
Which I got to say, I don't hate. I can only see so many deformed chickens
before my appetite for McNuggets is gone for good. In this video,
we see the shift to human trials. At the beginning of the upload,
we see employees have themselves the exciting chance to volunteer and be a part of the tests.
Two weeks vacation, a 401k and untested growth hormones injected directly into my
arm. Woo hoo! Where do I sign? Only four of the test subjects we see are actual volunteers. The
rest are classified as insubordinate employees, outsiders and noncompliant journalists.
It's great to see so many people willingly step forward and not coerced at all to help
the forward march of science. Just like last time with the animals, any subjects that show
significant growth are immediately sent to H.R., but it's subject H0027 that ultimately stands out.
She's a 47 year old female, classified as a host, odd word choice there. There's no picture of
this extremely dangerous subject because it turns out that they've escaped. Usually not
something you want to have happen after you mutate them into a horrendous flesh monster.
It's also worrying that this one is labelled as extremely intelligent. Despite the escape,
they declared the test a success. sufficient growth has been achieved
and the video ends with the phrase mother will be pleased. There it is again, mother.
Right after testing on an older female that was explicitly labelled as host. We know from
the website video that a mother colony has been established that a host was assimilated. Could
mother actually be a single entity with the colony aspect being something more
akin to the Aliens franchise? Where a single mother alien: The Queen is planted somewhere,
say a 47 year old female host, and then begins the process of reproducing to create an alien
colony. certainly seems plausible based on the evidence so far. After the tests,
the video returns to the original employee video,
which thanks us for participating and for being a small part of the New World Order.
Then the video glitches once more and we see something moving. While it's meant
to be a distortion of the hands that are holding the earth. When it begins to move,
it almost looks like another test subject. Big black eye on one side, pale, patchy skin.
Plus we hear a distorted voice
Don't feed them the way the voice sounds. Yeah,
I can imagine that coming from one of those horrible flesh piles. But
what does it mean “them”? what “them”? And why do things keep getting sent to H.R.?
My guess is that these experiments are being used to feed whatever mother is,
that H.R. doesn't actually stand for Human Resources. But to prove it,
I'm going to need to access one of these new login pages from the employee portal.
And wouldn't you know it, this new video is the key that we need to unlock it. Doing it,
though, is going to be a bit of a slog instead of just looking for hard
cuts. This time we're looking for letters that show up prior to any of the others.
Normally the letters start blurred and then become readable,
but at different points certain letters just appear without starting off blurred.
Putting them all together in the order that they appear gives us the code CM042T. And
with that we head on over to the login pages and while it doesn't work for H.R.
It does unlock the R&D portal and it's on the other side of that link where Happy Meat Farm's
mask begins to slip, and what that webpage reveals to us is going to have to wait for next time.
This next page has so much to talk about. Plus, there's still a final video we have
to dissect. Just didn't feel right to squash it all down into one episode. So,
yes, there is going to be a part two here in the upcoming week.
So if you didn't do it earlier, smash that subscribe button so hard it turns
into subscribe button goo, subscribe button goo that we can feed to mama and
then hit the bell so hard that you don't miss part two when it drops.
I promise it's going to be worth your while. Because while this story feels weird and gross
right now, what's about to come next is something that no one would expect,
and given that the ARG isn't totally finished yet. It's up to us to solve this thing together.
But hey, that's just a theory. A GAME THEORY! Thanks for watching.
You've made it to the end of the video, which means that you clearly like spooky ARGs. Well,
if that's the case, then check out the video to the left where we try to solve
the twisted history of Generation Loss, a new ARG that's starting up
in the near future or if you want energies plus goo non chicken this time sorry. Then check out
the Friday night funkin bob mystery. That one is the link on the right happy puzzling my friends.