In this video, we're talking about the most important parts of the sales funnel process.
If you want to build a sales funnel that effortlessly converts audience members into your funnels you're
gonna love this one. So let's get into the most important parts of the sales funnel process.
First we're going to dive into the four most important parts of the sales funnel process and
in doing so. I want to talk to you about the number one way to be seen as the undeniable
leader in your field. Lastly, I want to show you my don't miss the bus strategy that's going to
push your audience past any objection, give them a reason to act, and convert them to quickly becoming
paying clients. First, let's talk about the four most important steps of the sales funnel process.
The first step is awareness. This is awareness on both sides. Your awareness about who your audience
is and your audience's awareness about you and the problems that you solve for them. In any business,
no matter what niche or industry you're in. It is so important and you need to know your demographic.
Who's your target audience? Where do they live? What are their problems? What are their pain points?
Their age, their income, those kinds of really important details so that you can
cater your content to speak to them so they resonate with it and when they resonate with that
that's how they'll be able to give you that market feedback, so you know further what they want.
That awareness of your demographic knowing what they need is going to help you in all of your messaging
and your sales funnels. Now, that awareness needs to go both ways. What I mentioned with getting
that immediate market feedback is that if you're putting out a message and your audience is just
ghosted like there's no response to it. We're gonna have to tweak that messaging. But when
you find that your audience is super engaged and they're loving what you're saying or or things are
converting really well that gives us the direction to keep going into. So the awareness on both sides
is going to be so important to optimize your funnel, optimize your message and your conversion.
So as a summary you're understanding their needs, their pain points, their interests, so that you can
speak to that and dial in that message. I'd love to know, what audience do you serve? Leave me a
comment below describing your audience in one to two sentences. Maybe what makes them unique
and that knowing that you can serve them better. The second step of the sales funnel process
is interest, that you're gauging interest and that is what is going to lead to generating leads. Once
you know who your audience is then you can point them in the right direction of your sales funnel
offering something that is going to pique their interest. Something that they want, that's going
to solve their problems, it's going to make them opt-in or purchase what you have to offer.
When you create that interest. Whether it's your sales page copy, whether it's a video.
It's the messaging that's so important and how you pique that interest is through a concept that I've
learned from Russell Brunson hook, story, offer. And this can be in your content, it can be in
your sales page copy and the way you do this is by capturing their attention through an engaging
hook or a headline. From that hook or headline, that's where you can segue into a story. Now this
can be your personal story. It can be a story that is something that you've heard something
that you've experienced through someone else. It can also be maybe something that's trending.
Something that's popular in the media right now. Something that they can resonate with
that speaks to them wherever they're at. From that story that's where you're evoking an emotion. When
people feel emotionally invested. That's what they need before they're able to financially invest.
So, when they hear that story they feel like they can resonate with you. They're in alignment with
your values or you paint a picture for them of the future based cause that they want to walk towards
with you. They want to be part of your movement. That's what's going to make them more likely
to buy and that's where we transfer into the offer hook, story, offer. Then, that's where you can
give them that call to action. This is one of the biggest parts about being seen as the undeniable
expert the leader in your field. The other thing that this is like the most important part of this
video that I can share with you right now. Is that, when you are speaking about your expertise.
You have to include proprietary names your own unique mechanisms to whatever it is that you're teaching.
Let me give you an example of this. I had a client that came to me. He was a a peak performance coach
and he needed to translate his business from being on stages and in person with people of
course things changed in 2020. That he needed to now translate this into an online business and so
he wanted to make a front-end offer a course that was about peak performance. He was going to call it
a mindset challenge. I encouraged him to think differently about giving it a specific name.
Something that would align with his branding that would create this enticing branding and something
that people would connect to him. Thinking, I can never learn this anywhere else like,
peak performance, mindset. I can google that, I can read a book, I can watch a YouTube video on that.
There's tons of content about that. Even if it's still about mindset and peak performance.
What is your strategy? What is your unique way of providing that value and so it took some time,
but what we came up with was instead of a mindset challenge it became the 21-day subconscious reset
challenge. Now, hopefully hearing that you think "Hmm, that's interesting." Like, what is the subconscious reset?
How do I get that?." It's not something that maybe you could just google and find from anybody.
It's only this client of mine Wayne Lee that does this and not only that in the subtext of
the subconscious reset challenge was he's teaching his proprietary strategy, his proprietary system.
His mental endgame activation system. Hopefully, just hearing that piques your interest, it has
your raises your eyebrows and perks up your ears thinking, "What is that? I want to learn more."
I haven't even sent you to a full sales funnel to read all the rest of the copy. All I'm telling you
is the title of this that shows your proprietary messaging and this unique mechanism. So think about
that when you're creating your offer and your sales funnel. How can you include something that's
going to be specific to your brand by giving it a unique name. Before we move on to step three.
If you love content marketing and messaging make sure that you subscribe to this channel putting up
more videos like this every single week. Step three, of the sales funnel process, is the decision.
It's time for your audience to make a decision to buy and when they come to the page they're gonna have
objections. Reasons why maybe this isn't gonna work for them or maybe they don't have what it takes or
there's something around them that's blocking them from doing it and that falls into three different
categories of false beliefs. A vehicle false belief, an internal false belief, and an external false belief,
and it's your job, it's our job as marketers, to become good at overcoming objections. And the
way we do that is through stories or by also providing them more opportunities to help them
overcome those objections. Which is where I want to teach you about my don't miss the bus strategy.
Now, bus is an acronym for bonus, urgency, scarcity, and this is how we help to overcome any objections.
Let's look at the B in the bus strategy. So, B is for bonus. Is there a way that you can incentivize
them to act fast or to sign up and get involved by giving them a bonus if they do so. We say, "Hey,
if you sign up before Friday at midnight. You're also going to get this, maybe it's a breakthrough
strategy intensive call with me or I'm also going to give you this course valued at $10,000.
But only if you sign up before this time", and so it creates this incentive for them to take action.
Now, the U in the don't miss the bus strategy is for urgency and it kind of, they kind of all go hand
in hand. See how I mentioned, if you sign up before this time you can also use urgency as in, "Hey, the
doors are closing Friday at midnight." That creates some tension that they have to make a decision
quickly, they have to move. They're going to miss the bus if they don't get if they don't take that action.
So if you give them that opportunity say, "Hey, it's closing at this time." That creates that
urgency makes them want to act fast. The S in the don't miss about strategy is for scarcity,
and I'm sure you've experienced this yourself. When maybe there's something you want to buy
and there are only a few left. Maybe it's concert tickets. Maybe it's plane tickets you ever
been booking a flight and says, "There's only two seats left on this plane." Well,
if you want to be on that plane you got to buy it pretty quickly. So, how can you create ethical
bonuses, urgency, and scarcity, and I say ethical for a reason. If we say that there's only five
spots left or we say that the doors are closing Friday at midnight and the doors never close and
there always seems to be spots available and your audience sees that. They begin to trust you less
and that can damage the intimacy the relationship they have with you and maybe prevent them from
purchasing in the future. So if you're going to create bonuses, urgency, and scarcity. Make sure they
are accurate, make sure they are true. If you're saying the door is closing Friday at midnight,
close it Friday at midnight. You can always reopen it next month and that creates a whole new level
of bonuses, urgency, and scarcity, next time you launch, and the fourth step is action. This is
where your audience takes action. They put in their credit card, they put in their information, they make
the purchase, they take the sale, and they move forward, and you get to fulfill. Now, this is really
important for you to make simple that they're not confused or overwhelmed with with the process of
filling that out. Sometimes that means maybe if you're on a call with them you hold their hand
through it. You walk them through it step by step. Maybe you do it for them but that's not always possible.
Because maybe they're just going to a page themselves and you're not even communicating with them.
So it's our job to also make the process as simple as possible that maybe the text is
outlined very clearly, that there's not all these different options. It's just this step one, step two,
step three, and then the next step in action for you to take is to make sure that your fulfillment
is simple for you to. Maybe you have it integrated with your email marketing software so that it
automatically sends them an email. Things are automated for them to get action or to get access
to what you just sold them and then that way you can scale this. Could you imagine if every time
someone bought something maybe you had to manually send that email there's ways that you can automate
that and it's going to simplify your life and make the customer journey so much more enjoyable.
Now, that you know the most important parts of a sales funnel that I mentioned. What if I told you
that I could actually take all the heavy lifting off of you, that I can actually give you access
to some of my Jaxx share funnels for free. Not only that, I'm also going to give you some video
trainings to show you how you can implement them so you're set up for success that you get these
funnels implemented and converting. If you click link below you'll get access to those absolutely free.