hey there i'm benjamin from love starter in this video we'll look at how can get
started using google optimize this is my updated google optimized tutorial now
what we'll do is we'll begin by looking at how we can get started by creating
our account and then importantly we'll look at how we can add google optimized
to our website specifically we'll look at using Google tag manager to do this
then we'll look at how we can actually create our very first experiment we'll
begin with an a/b test inside Google optimize and I'll also talk about the
different features and other ways that you can actually use Google optimize on
your website ok it's time to get started
Google optimize lets you run experiments on your website to increase conversions
and engagement and you can use Google optimize to personalize the content
people see as they browse your website if you're just getting started with
Google optimize or it's been a while since you've used Google optimized then
you're in the right place I'm going to run through the steps to get started
including important changes to how you install Google optimize on your website
and the ways you can use Google optimize the first thing you'll need to do if
you're getting started is to create your google optimize account to do this you
just need to head to google optimize i've included a link in the description
below this video you'll need to log in using your google account and then click
get started if you've already created an account then when you log in you'll see
the account you've already created
I need to decide if I want a shared out my google optimize account with Google
then I need to select my location and accept the terms and conditions
you
before we create our first experience in Google optimize let's link our account
to Google Analytics and add the Google optimized code to our website to do this
let's click settings
it's important to link google optimize to google analytics this lets you view
the performance of your experiments and personalized experiences in your Google
Analytics reports this can be really helpful for example you can view
additional reports and even create custom segments to perform more in-depth
analysis in Google Analytics so let's click link to analytics
you will then be able to link to any Google Analytics properties that you
have access to using the email address you've used to create your Google
optimize account if you don't see the Google Analytics property you want a
link to then you can check which login you've used for google optimized add
this log in to Google Analytics then come back and link your accounts you can
choose which reporting views will receive data from Google optimize and
when you're happy it's time to click link
the next step is to install the Google optimized snippet on all the pages of
our website if you're going to add the optimized code directly to your website
for example using the code injection option in Squarespace or in your
template then we can copy the recommended snippet this code needs to
be placed on all the pages on your website just inside the opening head tag
let's look at how we can do this on a Squarespace website let's copy the
snippet and head to Squarespace
we need to select settings then advanced and code injection now all
need to do is paste the snippet into the header section and save our changes
that's it okay let's head back to Google optimize
if you've previously installed Google optimize on your website then it's worth
checking if you're using this version of the optimized snippet this has recently
been updated by Google so if you're not using this version it's worth removing
the old snippet and replacing it with the latest version apart from adding the
optimized code directly on your website the other option is to add the snippet
using Google tag manager if you're already using Google tag manager to add
Google Analytics to your website then this is a good option to use we need to
copy the Google optimized container ID
and then we need to head to Google tag manager
now we need to create a new tag
Tagg
and select google optimize as the tag type
we need to paste our container ID from google optimized
and select the google analytics settings variable that we've already used to
track the pages on our website this also needs to be the same Google Analytics
property that we linked through our Google optimized container we're going
to save our new tag without adding any triggers
now we're going to open our Google Analytics tag
let's click the tag to adjust the configuration now we click advanced
settings under tag firing options we're going to ensure that once per page is
selected and now we're going to choose tag
sequencing and we're going to enable the option to fire a tag before out Google
Analytics tag fires and we're going to select our google optimized tag that's
it now we can save our tag
and click Submit to pop changes to our website
if you're going to add google optimized to your website using Google tag manager
then I also recommend adding the anti flicker snippet above your Google tag
manager container on all the pages of your website this helps to provide a
cleaner experience as people are presented with different versions of
your website
for more details about the anti flicker snippet I've included a link in the
extra resources below this video I'm going to show you an example so you can
see how to add the anti flicker snippet okay so on this example page we can see
the Google tag manager contain a code now all we need to do is paste the anti
flicker snippet that Google provides again you can find this in the
description below the video now we just need to replace container ID
with the ID from our Google tag manager container code
that's it let's head back to Google optimize
the final thing we need to do before we create our first experiment is to
install the Google optimize extension for Chrome this extension is needed to
use the visual editor and make changes to our website so let's click install
extension
and let's add the extension to crime
you
okay now we can create our first experiment I'm going to click let's go
we can create an a/b test multivariate test redirect test personalize the
content on our website and add a notification banner to the top of our
website today I'm going to create an a/b test a B tests are perfect when you're
getting started they work on websites and pages that receive lots of traffic
and websites that only receive a small amount of traffic they're great for
testing very different ideas and even work if you have a lower conversion rate
so I'm going to name my experience main menu and I'm going to enter the page
that I want to improve
and I'm going to click create
now we need to click add variant this will be the new version of the page
that we test against the original version I'm going to name the variant
join the free course
we can see that there are no changes new variant yet so let's click Edit
you
our page now loads along with the visual editor for this experiment I'm going to
test the way my free course is included in my main menu so I'm going to select
the element I want to change and I'm going to click Edit element and
select edit text now I'm going to change the text so that it says join the free
course instead of free analytics course now I'm going to click done and I'm
going to click Save and just to highlight you can change
more than one element on your page you can change the headings text images and
other content too but for this experiment I'm going to keep things
simple
I recommend taking the time to preview your changes using the different device
options at the top of the editor it's important to make sure that your changes
are made consistently across devices when we're happy we can click done
you
now that I've made the change I want to test to my website it's time to check
the other configuration options in Google optimize since I want to test my
new menu text across my whole website I'm going to adjust the page targeting
if I don't then the change we made would only be shown to people on the
individual page we entered when we created the experiment so I'm going to
click Edit under page targeting and I'm going to change matches to contains
this means the experiment will run across all the pages of my website if
you're only testing a change on an individual page for example if you're
testing a new headline on a page then don't change the targeting for your
experiment
now I'm going to scroll down and select the objectives for my experiment this is
where we select the metrics we want to improve so let's select add experiment
objective we can then select choose from list which will include any goals we
have configured in Google Analytics and some other engagement metrics and
there's also the option to create a custom objective today I'm going to
select choose from list
and I'm going to select the metrics I'm hoping to improve
you
there are some other options you can configure but I'm happy with my
experiment so I'm going to scroll back to the top and I'm going to click start
to launch my experiment that's it now I just need to wait until enough
people participate in my experiment and then I can check back to see the results
in Google optimize let's close our experience
and let's select create experience again apart from a be tests you can also
create multivariate tests in google optimize multivariate tests are ideal
for pages that receive lots of traffic if you want to test multiple elements in
a page and for refining your ideas for example after running a successful a B
test then you might want to consider running a multivariate test to make
smaller tweaks and refinements to your page multivariate tests take longer to
complete because each change you make creates a new variant for example if you
tested two new variants for a button and three variants for some content that
would mean that we'd have a total of nine variations that will be tested we
can also create redirect tests redirect tests let you test one page on your
website against another page for example if you already have two separate pages
on your website then you can split traffic between the two pages to see
which one provides the best results then there is personalization this lets you
customize the content presented on your website based on different user traits
for example you can change text and images for people located in a
particular country if you're interested in personalizing your content then check
out my video on personalization you can find a link in the description below
finally you can also add a banner to your website most website platforms let
you add a banner but if you can't then this is a quick way to add a message to
the top of your pages that's it so that's how can get started with Google
optimize once you've added google optimized to your website it's really
easy to get up and running with either a redirect test or an a/b test to actually
modify the content that people see to try and increase your conversions and
conversion rate but don't forget there are other types of experiences you can
launch on your website right through to personalization using Google optimize
how are you going to use Google optimize on your website I'd love to know
you know in the comments below and if you found this video helpful please
subscribe share it with your friends and hit the like button so I know to make
more videos like this see you next time