- What's up guys. So I've seen a few website owners
that are looking for link builders recently,
go online and they type an advert
that looks something like,
"Hey guys, I only want links from DR30 and DR50
and above websites,
Only those links I don't care about anything else."
And basically some website owners
are getting a little bit OCD and obsessed
about domain rating and Moz's domain authority.
And these are metrics, basically,
where you can kind of estimate
the value of a website's quality.
But this is so wrong my link-building friends.
So let me explain why, okay?
Essentially, this is like going to the gym
slamming on loads of weight,
having terrible form
and just doing bicep curls, okay?
It's not gonna help your website.
And if you don't use any sort of common sense,
when it comes to the gym or where it comes to link building,
then you could be harming your website longterm
and that could really damage your results,
just like smashing loads of weight in the gym
and having terrible form
is not gonna help you build muscle.
If you only care about domain rating
or domain authority, when it comes to link building
and nothing else,
so you don't really use any common sense,
then it's not gonna get you any results
and you'd focus in on the wrong things.
So in this video,
you'll learn exactly why domain rating
isn't as important as you think,
what you can do about it
and the best ways to build links and find links
for your website.
Now, before I jump in,
please realize that domain rating
and domain authority metrics do have some value.
And this is actually the way that I price my link building
when it comes to my agency.
But at the same time, it's not gospel
and you shouldn't follow it without common sense.
So that's exactly what I'm gonna explain in this video.
So, just bear in mind,
the Ahref's domain rating does have some value,
but it's not everything.
By the way, before we jump in,
please make sure you subscribe
if you want more link-building videos
that are gonna help you grow your website,
boost your rankings and drive more customers to your site.
So, the first thing you have to realize is,
that Google doesn't really care about domain rating
or domain authority,
or any of these sort of metrics, okay?
What it really cares, is about its users.
So this isn't an actual ranking factor.
It's more of a vanity metric.
Google's gonna rank content,
the benefits, the people using it, search engine.
It's not gonna rank your content,
simply because you have like 10 DSME links
and above to your page.
Plus, if you only had high-DR links to your website,
that would look very unnatural, okay?
And you would have a very strange backlink profile.
So, it's important not to get too hung up
on the DA and DR metrics
and better to use common sense instead.
I mean, it's kind of like,
if you were trying to lose weight,
you wouldn't just eat fruit all day because that's healthy.
You have to look at other factors too.
And a lot of them are subjective too.
So you have to look at how you're sleeping,
what you're eating,
the amount of protein you gain,
what sort of workout routine you have, right?
And it's the same with link building.
You have to look at organic traffic,
the quality of the content,
the quality of the website,
the history of the website's organic traffic,
whether it's received a penalty
and all these other factors
that you can't really see,
precisely, using a tool like domain ratings.
So, you have to balance the DR, which is valuable,
but also look at other subjective metrics too.
So, if you just look at DR and ignore everything else,
then it's quite a short site link being the strategy
and you could miss out some powerful link building
opportunities that you ignore,
simply because you think,
"Oh, it's not a DR30, or it's not a DR50 website
and therefore it's not worth my time."
Because, there are some low-DR websites out there,
which are awesome link-building opportunities,
simply because they're more relevant,
they get more organic traffic,
they're more natural websites,
versus other websites with inflated DR metrics.
And that's what we'll come onto next.
So DR and DA metrics,
can be manipulated with other links.
For example, you see loads of PBNs that high DR
and technically you think,
right, that's a high-quality website.
It's got a massive DR.
Maybe it's like a DR80 or a DR90.
But at the same time,
when you actually look at the quality of a website,
if you look at the organic traffic to that site,
it's a dead site.
It's just got a high DR,
simply because it's got inflated metrics through other PBNs.
So, yeah, PBNs have high DR metrics,
but does that make them a good link?
Far from it.
I mean, you can go on fiverr.com
and you can buy DR70 links,
all day long using the site,
but is it gonna help your website, no.
Is it gonna grow your rankings, no.
In fact, it's probably gonna do more harm
than good to your site.
So, you have to have other metrics in place
and not just use DR blindly,
if you wanna help rank your website.
And don't just think, right, okay,
if I go to DR80 or a DR90 link,
that's gonna take my website to the moon.
It's probably not,
unless that's a very high-quality website,
with lots of organic traffic
that's highly relevant to your site
and that's not got a very spammy link profile.
So, make sure you have other metrics in place,
apart from domain rating,
to measure the quality of a backlink.
And finally, there are some websites
with a very low domain rating metric,
but at the same time,
they get thousands of organic visitors
per month from Google.
So, Google obviously licenses websites,
by favoring them in the rankings,
but do you want to really miss out on links
from websites like that,
simply because you're like, right,
no links from websites below DR30.
Because if you do that,
you're missing out on valuable, link-building opportunities
that will help move the needle for your site,
especially if you're in a small niche
where you don't have many link-building prospects.
Plus, let's say a website is DR10, right?
It's probably on an upward trend
and its domain rating has grown every single month
for just something like a year, or six months,
that's gonna be a DR20 or DR30 website,
which will move the needle even more for your site.
So, if you get a backlink from them now,
it's just gonna compound.
Because if you get 10 or 20 or 50 backlinks from websites
that are DR10 now,
but they're on the upward slope
and they're gonna be DR20, or DR30,
or even DR50 in the future,
then you're gonna reap the benefits now.
So, if you think long-term, when it comes to link-building,
you're gonna see the benefits of the compound effect,
you're gonna get links from websites
that have grown in authority
and will benefit you even more in the future
and that's a valuable opportunity for your site.
And let's be honest, right?
If you have a brand new website,
you don't have any sort of backlinks to your site already
and it's like a DR0,
then a link from almost any other relevant website,
is going to move the needle for you.
So, even if you get links from DR0s, DR5s, DR10s,
all these sort of low-DR websites,
if you've got a brand new site with no backlink profile,
then those sort of links are still gonna move the needle
and you shouldn't ignore them.
And they're gonna be powerful link-building opportunities
for you now, and potentially in the future too.
So, thanks for watching guys, we're over.
As I said, domain rating and domain authority metrics,
are still useful,
they do have value,
but you need to use common sense
and other metrics alongside those too.
If you wanna build a high-quality backlink profile,
so your website actually moves the needle
and gets you higher rankings on Google.
So, thanks for watching.
If you enjoyed this video,
please smash like on it.
If you haven't already, please subscribe to my video,
as we'll help you grow your rankings on Google.
And if you have any questions,
or comments, or video topic ideas for the future,
then please let me know in the comment section below
and I'll be happy to help.