Welcome to our first part of our two part Holiday Trends Webinar series.
I'm Dayna Etsy's Trend Expert,
and I'm Isabella I lead community education here at Etsy.
We're excited to share some insight on trends for the upcoming shopping season
and offer some tips on how you can apply these trends directly to your Etsy shop.
First, you might be wondering,
how do I even predict what this year's holiday shoppers might be looking for?
Well, we look at a bunch of different data
points to source our trend recommendations.
We take cues from industry research things
like industry wide stats and reports, Etsy data, including search metrics and site
engagement, and then insights from in-house Etsy experts like data.
So all of these resources help us predict what is going to be the next big thing
for, like Halloween holiday and then even more.
This holiday season meaning is top of mind.
So as you stock your shop for the holiday
season, I would love for you guys to consider what items can help shoppers
find that added significance spread joy or some of a little extra sparkle
in this webinar, we're focusing on entertaining and seasonal decor.
Two overarching industry trends that we've been noticing.
are - new host and new homeowners and a return to entertaining.
Yes, for the new host, there has been a boom in new homeowners.
So you know what that means?
Housewarming gives and home essentials are in demand.
For those new homeowners,
they are looking to make their space their own with unique and curated funds.
One way to take advantage of this trend is to offer entertaining essentials like
cheese boards, cloth, napkins, glassware, gifts like candles, edible treats.
Personalized charcuterie boards are a big hit again this year,
serving platters and then also shout out to our vintage sellers,
depression glass is really popular right now, too.
New Homeowners and some folks alike are so excited to entertain guests.
I know I am again.
Those who haven't hosted in a while may be looking to spruce up their spaces
and really think about their go-to's so items like serve ware,
centerpieces and even table linens could really see an increase in traffic.
And I just want to call out products not the only way to tap into trends.
So updating your photos by adding seasonal
details is also a great way to keep your products and your photos feeling fresh.
Certain trends trends transcend categories,
and here are a few of those cross category ideas to integrate into your Etsy shop.
We've loved it for a little while now.
Cottage Core esthetic, this continues to capture a move towards nature.
Don't we just love cottage core?
And this is because people spent the last year really seeking out wilderness
for that calm and escape that slice of serenity.
So I want you to guys think about items like dried flowers, mushroom motif,
woodland creatures, and even dried foliage.
These elements will help shoppers bring that slice of nature into their homes.
Similarly, rustic touches are also attracting shoppers for holiday decor.
Focus on bringing nature elements indoors,
look to branches, dried foliage, wheat and fruits for a rustic, fresh touch.
Woodland creatures, really evoke that cottage core charm.
Oh, you want to know a hot tip.
We are seeing a 46% year over year increase in searches on Etsy for fruit decor.
That's from April to June.
Nostalgia is a common theme around the holiday season.
And you know what?
This year we are expecting shoppers to really take an even greater comfort.
Okay, we need that comfort and kitchy cozy decor.
I think this is reminiscent of a cherished grandparent's home
reach back into that memory bank
for that because even items like Depression Glass searches for that
have seen a bump year over year Relatedly grandparents chic.
Oh, God, it is a hot trend this year.
Shoppers are really embracing
that Grand Millennial chic, and they're cultivating
this Grand Millennial style in their
closets and in their homes as well because we're seeing search terms like
grandpa sweater, vintage and even vintage florals.
All of these items were seeing a spike in.
Lastly, home decor from the 1970s continues to delight buyers.
When we look at it,
we see that searches for 70s furniture, wall art fabric, even posters and lamps.
They are all on the rise.
And don't think we forgot about Halloween.
This holiday is fast approaching and shoppers are looking to get creative this year.
DIY halloween is in full swing,
which searches increasing for Halloween DIY and pumpkin carving on Etsy.
In fact, we actually saw a 1368% year over year increase
in searches on Etsy for DIY Halloween outdoor entertaining as well as having
a big moment since outdoor gatherings are much more common lately.
So we're seeing a lift in outdoor
entertaining with year over year increases in Etsy searches for things like
lantern lights, outdoor trays, cornhole games, Halloween decor.
Also, Vintage has seen a really big bump for Halloween.
So Etsy searches for vintage Halloween decor, Victorian Halloween item and then
vintage Apothecary items, all of those are seen year over year
increase in terms of search terms. Here are some tips to incorporate
into your shop regardless of your selling category.
First, introduce giftable items early and keep them on hand through Cyber Week
as well as December to capture early peak as well as last minute holiday shoppers.
And if possible, consider offering personalization options
and stock your shop early to allow time for that customization.
Also, consider catering to a wide range
gift recipients, including shoppers who may be self gifting.
Ask yourself, how can you tweak your item
or listing to appeal to additional ages or genders?
And then during Etsy cyber event last year, I want to highlight that listings
on sales sold at a higher rate than those that were not on sale.
So keep an eye out for more information on how to take part in Etsy sales events this year.
Another tip show off what makes your items
giftable within your listing photographs you can capture gift wrapped options
and seasonal staging to really showcase their timeliness.
Another Tip consider appealing to those
last minute holiday shoppers with digital downloads.
Digital downloads are great because you purchase it and boom there it is.
There's no shipping involved.
So it's a way for buyers to get something with a really quick turnaround time.
Alright, that's it. For now.
You can get more tips like this in our Marketplace Insights Report and keep
an eye out for our next Trends Webinar in October.
About Gifting thanks so much for watching everyone.