- People should be able to see the whites of their eyes
in their Fermels.
- VidIQ. - VidIQ.
- [Man] VidIQ.com.
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- Hello, everyone, today we are joined by--
- Roberto Blake, I'm gonna create something awesome today!
- [Host] Where can we find you on the Internet, Roberto?
- So you can find me everywhere at Roberto Blake.
You can find me on YouTube at youtube.com/robertoblake2,
and that is the number two.
- If you had just five analytics that people
should concentrate on, what would they be?
- Unique viewers, which is also in the YouTube Studio Beta,
as well as, I would say, the click-through rates versus
the impressions, I think that that is a big deal.
I would also say retention.
We had Tim Schmoyer talk to a Google employee Tom,
who is part of the Creator Insider's channel.
Tom, you're doing fantastic work.
- [Host] Awesome channel, yeah, make sure you
subscribe if you haven't.
- Getting to over 50% retention is important.
Analyzing your retention rate means that
you can change the format of your videos.
It may not mean better editing, it could be learning, like,
that if you have words that pique people's interest,
or hype, or anything, or the flow, or maybe
it is the editing, style.
You could go ahead and you can adjust that to keep
a higher retention rate.
That will cause your videos to perform better, that does
better on watch time which of course is also important,
and we know that that leads to YouTube surfacing your
videos more, so it's more distribution, more impressions,
and then your thumbnails have a better chance
of getting clicked, and if you get
those click-through rates up,
you get those impressions up, that will matter.
You get more unique viewers, that's potential subscribers.
So I would pay attention to those things.
So watch time, retention rates on individual videos,
I would say the click-through rates on the channel
and on the individual videos themselves, obviously,
and then, I would also say your overall
cumulative watch time, both for a video and for the channel,
but I would also watch the real-time analytics on that,
and I would use social media,
and I would sit there and I would say if I post something on
Twitter or Facebook, if I watch the real-time analytics,
I want to see the impact.
So I would pay attention to that.
And I would say beyond that,
I would look at the general average number of comments.
- Yeah.
- And I would use VidIQ for the engagement overall
percentages that adds up all the engagement, and I would
sit there and I would look at what of my content,
not just with views, what has the highest engagement ratios?
Because that means that people emotionally care about that
video, and I would try to tap more into that
into future content.
- Yeah, do you do that, to the emotional grab
of the content, how do you do it in your thumbnails?
'Cause I know you have starter packs on thumbnail templates,
and that's sort of a big sort of thing in your content,
and you're a designer previously, so any general tips for
thumbnails to get that emotional hook?
- Well, I'm using a lot of behavioral psychology, gestalt,
and those principles that you learn in design as a graphic
designer, and also the thesis of product design that Apple
has used throughout their design and their marketing.
And I've learned the power of consistency, branded colors,
meeting expectations, and I've also learned that if you
incorporate not only powerful contrast, in terms of color,
and color theory, but also you look for things like
controlling eye direction and attention.
But not only that, contrasting with everything else likely
to show up in a home page are recommended,
those are very practical things.
If I was going to give you straightforward advice on that,
look at things like borders and die cuts
and diagonals and shapes.
Those are powerful and can be for collapsed for attention.
And also, just stop using red text on black backgrounds.
Just stop.
- So what you're saying is that people should be able to see
the whites of their eyes in their Fermels.
Thank you very much for your time,
and let's finish with your catchphrase.
- Hey guys, go out there and create something awesome today!
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