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- Why are images and video increasing in importance?
I think this has been a natural progression.
The human brain has just got a huge visual GPU
that processes signal like crazy.
And so we're naturally drawn to it.
- Images are just becoming saturated
in all of our media that we consume
and that people create.
The way to produce images has become much cheaper
and easier and more accessible.
So whereas a few years ago, it was sort
of something that the few would engage in,
now it's really become mainstream.
- We're visual learners,
and so those types of iconic ways
of communicating give us a level
of depth and richness that words alone
just simply can't express.
- The fact that in 2019 people are using more images
and videos when they communicate,
it's a natural evolution, and it's going to continue.
There's going to be less words and more images
in the future because images are concise,
they're tight, they're vibrant,
and they accelerate the transfer of knowledge.
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- People are going to be drawn to visual imagery.
If you can give people a quick hook
into your content, there's a greater chance
they're gonna sink deeper in and go for the details.
- One of the really interesting trends
that's happened over the past few years
is we have gone from just take a raw picture,
send it to you, and that sort of does the communication.
To adding layers, so first of all it was filters
and things like that on Instagram,
and then you saw the rise of Stories,
and a number of platforms have really picked that up
as a mode of communication.
And so what I have seen is that people
doing that in their private life,
in their personal life, they start
to want to bring those habits to work too
and be able to communicate that way,
in quick visual concise little packages back and forth
with their coworkers, their colleagues,
and even their customers.
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- Perfect is the enemy of good, right?
So consumers are unafraid, they are authentic,
they care about speed of communication
and that's when business can start really pushing towards.
- Putting too much effort into making
it perfect is not really what's needed these days.
So I think that's something businesses
can take to heart, is if you're getting hung
up on having to pay for and hire
a huge group and make some giant investment
for visuals, maybe rethink that, maybe bring
that down to a level where anyone
in the office can engage in that.
- Now, people are just putting content out there,
but you get a million views on it
because it has great content and it is fast
and it's timely, as opposed to super-polished.
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- It would be very hard to imagine,
especially with a groundswell of use
that's been happening, our double-digit rise
that we're seeing both in images
and videos being created only lend
a hand to saying that it's here to stay.
It's a new way of communicating.
The question now will be, how does it expand
and how does it grow in use across
all different mediums in the corporate enterprise?
- Image and video usage is going
to accelerate because it's going to get ever-easier.
The tools that are out there now
to allow me to communicate visually,
be it images and video, those are getting faster
and faster and more potent and richer,
so yeah, people are gonna be using them more and more.
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- At the end of the day when we look
at the success of using images and success
of using videos, it's about comprehension
and knowledge transfer, and so whatever completes
that the best works.
- Most of the time, getting closer
in on the content, zooming in, being not afraid
to focus the eyes, making sure that there
is a visual point of interest out there
is really important.
- Adding those text labels or other sort
of visual elements to really point things out
in an image can help it communicate a lot more quickly
and more clearly.
- Whether you blur out the background
or you draw a circle around an area of interest,
or you simply to talk to it and squiggle your mouse,
right, things that we all do.
To me it's all about knowledge transfer.
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- If you're a corporation and you're trying
to understand how you can start using video
and images in your workflows, don't be afraid to try.
Walk right in.
- Don't overthink it, right?
What you really want to do is you want
to solve a problem.
So if the problem is you're writing
a bunch of documentation that nobody's reading,
make a video and you'll see the same thing
that some of our customers have found,
which is that people watch a whole lot more
than they read, and you'll be able
to use your resources more effectively.
- When you're trying to convey complex information,
being able to see what someone is talking
about is the same as you walking over
and tapping someone on the shoulder
and saying, can you show me?
And there's so many ways that we are communicating now
at work, whether via email, via instant message,
via Slack and Flowdock and all of those sort
of real-time interaction platforms,
and so images make it all that much richer
when doing that versus a text-based situation.
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