one two three four five six seven seven
copywriting tips for beginners if you've
seen one of my posts on social media if
you have seen my emails or you've seen
one of my videos we reach about 50
million people on a regular basis every
single month when I say reach I don't
mean impressions when there's a veal on
a video when there's a veal on one of my
posts on Facebook on Instagram
that's consider one reach so we have
millions and millions of people engaging
with my content every single month and
one of the best compliments that you
could get from your audience or from
your readers is how clear how easy and
how effluents
your writing is you see making something
look effortless actually requires
tremendous effort think about an Apple
product basically a supercomputer yet it
doesn't require a 300-page menu for you
to understand it is very very intuitive
very clear very easy to understand
they're easy to use but behind the
scenes the Apple team put in tremendous
amount of effort in order to make that
happen see part of my growth on social
media why we're growing so rapidly is
because we make our content if you watch
my video you will know very easy to
understand very effortless to consume
you can watch some bites you can watch a
short video and you would get it very
very quickly just like when you go to a
theater and you watch a two-hour movie
well you know that that's probably a six
months a year two years may even three
years in production in order to create a
product a movie for you to consume for
just two hours and this is exactly why
copywriters get paid the big bucks
because we are able to take complex
ideas and distill to a very simple
sometimes one single idea that millions
and millions of people could understand
and get
that's not easy to do there's genius in
simplicity so it doesn't matter if
you're beginner copywriter or your
seasonal copywriter today I'm gonna
teach you seven copywriting tips that
would improve your cooperating skill
cooperating tip number one write your
outline first just like you're writing a
book
imagine you're writing a book you're not
just gonna dive right in and start
writing all the words and other chapters
what's the first thing you should do you
should write your table of content well
it's the same way when it comes to copy
you should write your outline first
let's say you're gonna write a simple
landing page maybe you'll write the
headline you'll write a few bullet
points this is the chunk and you're
right who is the presenter of this
webinar or you're writing a longer sales
page you have your headline you have
your opening you have your story you
have your benefits you have your
guarantee and then you have your call to
action you want to write your outline
first that's the big pieces the big
chunks so that when you go into it you
already know this is your blueprint this
is your role map that you're gonna
follow cooperating tip number two write
your sub headlines first before you
write your body copy so now you have
your draft your outline then what you
want to do is write your headline your
sub headline meaning the different
chunks that is gonna hook people in and
keep them reading write those hub
headlines first before you write your
body copy before you fill in the blanks
the reason for that is this when you
have your outline when you have all the
sub headlines you will see the flow of
your copy does that make sense does it
flow then before even spend time writing
all the body copy you'll be able to take
in you know what this chunk that I
thought that kind of makes sense to me
before now no longer makes sense let me
take that out or maybe you see the story
in this part yeah it's good but I think
it works even better when I put it here
so you kind of move it around again it's
designed to save your time worst thing
you want to do is spending hours and
days writing on the body copy and then
at the end when you read is like you
know what I'm not gonna use this whole
chunk then you waste a whole bunch of
time so outline and then sub-headline
before body copy cooperating tip number
three write your first draft as quickly
as possible without worrying being
perfect because I know you sometimes as
a copywriter you want to make it all
perfect day one don't do that
right as fast as you could don't filter
don't try to edit don't do any of that
let your creativity let it flow right
just just write as fast as you could
type as fast as you could you can always
go back and add it later this is not the
time to do it yet
so when you're right write as fast as
you could get done your first draft do
not edit just go cooperating tip number
four let your work breathe now what I
like to do is after I finish writing a
piece of copy I would kind of walk away
kind of give it some room between the
work and myself maybe for a few days
just don't even think about don't look
at it right kind of like a red wine you
know how we open a new bottle red wine
you're gonna let the wine breathe a
little bit
same thing with writing you gotta give
yourself some space and then you can
come back to it sometimes it could be
even if there's no deadline a week a
weekend half later you look at it again
and you see things that you didn't see a
few weeks ago cooperating tip number
five
eliminate fluffy words now you could go
back and edit your work and see what are
some of the words fluffy words that you
could eliminate yeah why do I need so
many words to explain a simple idea can
you make the paragraph shorter can you
eliminate certain things do you use
words that are complicated that most
people do not understand that they need
a dictionary to understand what that
word is you want to make it effortless
to read your cells coffee so eliminate
those words can you condense certain
ideas into one single idea or maybe
sometimes one mistake that I see a lot
is the copywriter trying to put two
three four ideas into one
paragraph don't do that each paragraph I
believe should contain one main idea now
sometimes the only exception is for the
sub headline you might have two or three
key ideas in a sub headline meaning that
you're stacking on let's say a benefit
benefit a and C in one sub headline
that's okay but for body copy I like to
have just one single idea per paragraph
cooperating tip number six shorten your
paragraph you can do a quick test with
this you see why newspapers you will see
the columns are very very narrow you're
reading their newspapers but it's like
this right
it's like that so imagine reading a
newspaper and a newspaper they remove
all those columns and they have one long
paragraph across the paper like that
you see how much more effort it would
take you to read from here to here and
that newspaper will lose a lot of
readerships because it is a human being
we are not designed our eyes are brain
we're not is any consume information
that way it's little bit narrower do it
like that so what it also means when
you're writing copy you want to take if
you have a big chunk of coffee a lot of
words like it's like a 10 line paragraph
break into smaller paragraphs sometimes
two or three lines per paragraph
sometimes I have one line paragraph it's
much easier especially on internet for
people to read like that
don't make it too wide sometimes depends
on a webpage you can narrow it down a
bit and then give it some white space
it's easy to read do that for your copy
as well cooperating tip number seven and
that is reading your copy out loud once
you finish that copy read it out loud
or better yet sometimes get a friend to
read it out loud to you and you listen
you pay attention hmm do you spot a
certain part that doesn't flow well that
sounds very repetitive or that part does
even make sense is very confusing or oh
this part is very good I should expand
on it there is a very simple exercise
that I've done over the years I teach
all my students to do is a very very
powerful thing if it doesn't read right
it doesn't sound right it's not gonna
work if you read it out loud and it's
very very smooth and it it's sounds
right by the time your reader is reading
they're on a webpage it would make a lot
of sense I believe the key to great
writing is rewriting if you give your
self some space between you and your
work you'll go back and you rewrite it
you will make it better anything that
you have maybe a headliner you have you
think this headline is as good as you
could get I promise you give yourself
some time and you're gonna be right at 2
3 4 or 5 times deer headlight would
become better I promise you you get more
variations you'll come up with different
angles why because the key to great
writing is rewriting we have an
unlimited amount of creativity that you
could always make your work better now
assuming you have the cooperating skill
you know how to write copy how do you
actually make money with this skill how
do you turn it into an income stream how
do you charge clients what kind of
clients you should get how do you get
those high paying clients right once you
have the cooperating skill the question
is how do you make money with this skill
how do you earn a full time living as a
copywriter I'm not talking about a
couple hundred bucks here and there I'm
talking about earning thousands of
dollars even tens of thousands of
dollars as a copywriter how do you do
that how do you find those high-paying
clients and how do you charge for your
services what are the best ways to do
those and how do you get those clients
without spamming people without going to
these like freelance websites how do you
do that click link below and find out
how