I can't lie this is a cool product
what's going on guys it's your boy the Beast of Ecom and I am
back with another video jump in nothing but value bombs if this is the first
time ever watching one of my videos then hello and welcome if it isn't then it's
nice to see you again please if you get some value of course like comment and of
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subscribed learn so in today's video I want to talk about a product and how its
generated over four hundred thousand dollars but it's not drop shipping yet
there's some super important lessons that we can learn that you can implement
in your store whether you're running a general store initiative or even a brand
new store so that you can take these lessons and take your game to the next
level there's four major lessons that I've identified and I want to break it
down I'm gonna show you the products I'm gonna show you the ad copy and I'm gonna
show you the landing page as well I'm gonna break it down step by step on
lessons that can be learned as to why this product has generated the amount
that it has so make sure you stay to the end watch all of the video and most
importantly learn and implement so let's quickly talk in let's jump into the
computer and let's get on with some value okay so let's jump straight into
this one 400,000 dollar product and the lessons to be learned lessons to learn
essentially now this isn't dropship in but I've identified four key areas okay
which has made this so successful which you can apply in your dropshipping
stores in your ecommerce stores whether they be general niche branded whatever
it may be okay to take your stores to the next level so let's crack on with
things now the first things first is the
product is key and I'm gonna actually show you the products like I mentioned
but the first line goes without saying you cannot sell crap and expect to win
if your product doesn't fit a certain criteria or it's a crappy little product
then it won't sell don't expect the sales
if you're selling these kinds of products now let me actually quickly
show you the product so you can see so here it is the world's most effective
toothbrush for dogs okay and as you can see here the amount that has been backed
to to get this in place get this up and running or pre-orders essentially three
hundred and thirty three thousand pounds okay and if I hover over this this is
four hundred and thirty thousand dollars okay has the title of the video so as
you can see very successful and basically it's a dog's toothbrush they
hold on to it they I think there's toothpaste in the middle little bristles
on it for them to clean their teeth and they basically chew away so that's how
it works inshore now basically the product itself
solves a problem it fits the criteria remember if a
product fits the criteria of number one solving a problem okay for the end
consumer or number two it's unique it's got unique features unique look about it
and it's being sold to a passionate audience then these products are easier
to sell not easy but easier to sell this is what this product does
so basically dogs have to clean their teeth okay but they can't do it in the
traditional sense of just going into the bathroom picking up a toothbrush and
scrubbing away so the dog owner themselves have to do it for them so
okay if you can make the dog owners life easier okay then obviously they're gonna
be interested in the products and this is what this product does it solves that
problem now this here is unique and has unique
features it has a unique look about it of course it's it's bright green as you
can see if we scroll down it's a bright green color it looks unique again looks
and I'm not a dog owner but never seen anything like this you know it looks
weird and wonderful but basically it's got a unique look and unique feature to
it and it's being sold to a passionate audience dog owners and pet owners are
probably one of the most passionate audiences which are out there because
they actually you know they spend thousands and thousands per year just on
the maintenance of having a dog such as dog food you
know beds and vet bills and all these sorts of things so Owen and the dog is
basically like having another family member having a you're having a baby in
the house it's you know is like I mentioned they are passionate about the
dog okay they are passionate about their pet so if you're selling a product which
solves the problem and has unique features to that audience
it just aligns everything a lack of mention at the bottom it takes both the
boxes of solving a problem and being unique and being sold to that passionate
audience so the product itself fits the bill and is fantastic and that's the
first point so moving on to the second point killer
ad copy okay now I'm gonna show you the ad copy as well like I mentioned and
break things down so let's actually have a look at it now as you can see here the
first line first two lines very simple okay three out of four dogs have serious
dental problems this dog toothbrush is a genius idea now
those first that just that burst line not even the second line the first line
okay is fantastic okay why for a number of reasons
now I'm not even a dog owner I don't even own a dog like I've mentioned but
if you are that jumps out to me and I'm not a dog owner just think what it would
do if you own a dog three out of four dogs have serious dental problems now if
you're scrolling down and you read that you're gonna think damn you know has mad
dog got then two problems three out of four that's a high statistic so you can
instantly gonna sting you know hold on you know has my dog got dental problems
you know what's going on here so let's break it down now engage in first
sentence pattern interruption remember people don't go to Facebook okay credit
card in hand to buy things it's all about the pattern interruption and
that's what the sole purpose of the the sole purpose of the ad is to do is to
sell the click and that is that is it sell the click once you sell the click
thing they're on a landing page then you Sally Add to Cart and then it's a sell
process going forward essentially so the first sentence like I mentions three out
of four dogs have a serious dental problems if you are dog owner and you
read that you're gonna stop an easy thing you know damn you know I don't
know if my dog has dental problems and in the second photo in line literally
follows up with this dog toothbrush is genius idea so this may be the solution
what on earth is it or what are they you know what they trying to sell me here
and that invokes emotion okay the two lines evoke emotion two
emotions of fear and suspicion so the first line fear
okay lack of emotion no one wants to dog with dental problems you know simple as
that and the second line is sort of suspicion you know this product is
genius without giving it away it doesn't even say I would just say dog toothbrush
but I mean it doesn't give too much away okay is a genius idea it doesn't give
too much away about the features or anything like that
it just says it's a genius idea so there's naturally a suspicion there you
know what is so genius about it the thumbnail is fantastic if we look at it
here it's not even got a dog in it how cool is that okay not even got a dog in
it but that makes you want to click why because it's something you know
completely weird and wonderful now I'm not going to play the video because it
my computer will make a ton of noise and it will just disrupt the flow of the
video but essentially to explain the video I'll go on to next but it's got a
picture of a guy and looks like someone force-feeding clean in their teeth it
makes you want to click it says it's humane it makes you want to click and
find out what on earth is going on here there's no dog in it but it looks like
you know you want to click that and find out you know what on earth are they is
happening there now the fact there is the first thing that people will see so
it's got a fantastic thumbnail now the video describes the problem and presents
the solution and lock emotion I'm not gonna play the video but essentially you
can find the page and watch it yourself if you want to but essentially what it
does is it describes the problem you know you don't want to be dogs don't
like to be forced to brush their teeth essentially which is what the Pete what
the picture is you know presents the problem you know
and then presents the solution that toothbrush as the solution so the video
does exactly that and again it ticks scroll down here it ticks all the boxes
ticks all of the boxes okay so fantastic thumbnail evoking emotion
engage in first sentence and a video that describes the problem and then
presents it as the solution so I'm moving on convert in product description
so I'm gonna talk about the landing page as well break that down so it has a big
bold question and shocking fact so let's look at that so did you know daily tooth
brushing is a must for your dog why because four out of five dogs suffer
from oral disease at their by the age of three and it goes back to the first
sentence of the egg copy okay it literally evokes fear and you know puts
you in a state of shock thinking damn you know I you know I don't want my dog
to have dental problems so it's a big bold question and you can do these on
your shipping story it's not hard okay you can literally just present this say
if you're selling a product right now have when do people get onto the landing
page have a big bold question present a shock in fact present a shocking Fanta
or a fantastic benefit put that on there okay explains the problem and presents
the solution so figured out here's the problem
oral disease is backed up by you know American Veterinary different
associations and in a solution the best solution is this product and again it's
got a gif or Jif or gif depending on how you want to say it of the other dog use
in the product okay so again explain the problem and present the solution you can
do this on your product page on your Shopify store it's not hard okay present
the problem invoke the pain points and then sell at the product that you're
selling as the solution now it's backed up by industry experts as well if we
scroll down here it's got their approved so people instantly think them you know
if vets and vets are using it involved the vets packet then is fantastic you
know why shouldn't and if you move on it explains the
benefits of explains the benefits there we go it's a explains the benefits not
just the features okay and this is super important I will bring our video
directly just on ad copy not ad copy product descriptions but a lot of people
tend to just put the you know the the features of it being you know X and X
and why you've got X and y is X amount long it's got you know batteries the
battery life is whatever it no one cares about that stuff okay people only care
about the benefits and what the product can do for them people are generally
selfish okay so what's in it for them okay why should they buy the product why
is it gonna make their life easier and you need to convey that in your product
when you're selling it simple as that and of course it uses reviews and
testimonials and like I've mentioned before super important to get this
people so if we scroll down scroll down even further
it's got testimonials and not mention testimonials are very powerful Amazon
used them people buy based off reviews and testimonials so make sure you've got
them on your store there's an app called looks L X I believe it is which is a
fantastic one that you can get on your store to get those reviews on moving on
on the fourth key point upsells okay this is a fantastic part and again you
can do this on your store all of these points you can do in your ad copy in
your product description page and on your web store so remember these are all
related to your stores remember so let's have a look here with the app store so
here are the rewards and here are the add-on so these are basically all the
upsells that they're selling so they're increase their ARV from 43 they're
increased their AV to $43 the product is only $22 okay so if we have a look here
these are the add-ons you can have a toothpaste for a dog cleaner
or a house pack and here's some different rewards for all the backers
that they put on now if we have a look at this okay we can see that the product
itself if you just buy one is where is the pledge you get one stick so $22 is
one dollar $22 sorry is for one brush but if we actually work that out so if
you do that number if you do four hundred and thirty divided by four
hundred and thirty thousand divided by nine thousand eight hundred and seventy
five you get to approximately a aov for each backer spending forty three dollars
so essentially they've kind of doubled their average order value people are
back in and pledging more than what the product is actually what they're selling
it for what their core product is and this is super important when it comes to
your business when it comes to your stores okay increasing the AOV if costs
are going up and everyone knows that costs are going up and all these sorts
of things you have to be increasing your ARV how can you do that upsells and this
is what these people are doing with this one so complementary products how can
you do how can you increase your average order value by compute you know selling
complementary products if you're selling something find a complementary product
if you've got a winner right about now okay if you're selling process on thing
and if something is winning get in upsell on your store please please just
get an upsell on your store and watch you just increase your Iove overnight
complementary products and what these guys are selling is essentially if you
scroll down to the bomb like I mention toothpaste dog cleaner dog house pack
and now the doghouse pack is adding more of what the customer just bought
remember people may have more than one dog okay and if they have got more than
one dog then they're gonna buy it more than one and one of the best things to
do to sell more of a product is to just give them more of what they want okay
it's as simple as that and this is why they've been able to increase their ARV
from $22 for selling just one to forty three dollars you know to increase their
AOV which means if you are increasing your arrow V you've got more
to scale more you can spend on advertising if you know what your Iove
is okay so value bombs as always and he's been very fun to break this one
down I hope you got some value from this video if you did like comment and of
course smash that subscribe button so you stay up to date with all of my
latest content the fan base is growing and we are on the road to 10k we get in
there we're moving fast so I appreciate everyone who is the subscriber so if you
did get some value please do subscribe of course this product has been featured
in a number of websites which has contributed to some of its success but
that doesn't take away from the fact that these four key points stay true by
the way if you want to win $20 all you got to do is drop a comment down below
on this video I pick someone and I send it to your via PayPal use it on your ad
set and flip it it's as simple as that so I hope you can see how important
these four key areas are now remember the smallest changes can have the
biggest effects now if you are looking for new products take these lessons into
consideration if you're doing your ad creatives if you're doing your ad copy
take this information into consideration and again when you build in out your
product descriptions you know and your landing pages take this information in
to consideration I've got a free mastermind Facebook group click the link
down below jump in there but the marketers are in there all helping each
other out hit me up on Instagram drop me a like drop me at the amp drop me a
follow and I'll try and connect with you guys on there as well so that is it for
this video as I've said I hope you guys got some value from it you know I
dropped nothing but value bombs until next time I'll see you later take care
bye bye for now